Different taboos in trademark design

First, a trademark cannot be used as a trademark with geographical names, but can only indicate the place of origin of the goods, which will not enable consumers to identify the role of the producers of goods, and it will easily lead to confusion in the place of production. There are a large number of geographical names as trademarks in the domestic market, such as the Yellow River license car, the Beijing brand TV, etc. However, it is better not to use geographical names for trademarks exported because many countries’ trademark laws lack geographical features and geographical names. It is shared by all and should not be registered for the exclusive cause of a certain producer. Some even have to reluctantly register with a lot of restrictions, such as the Qingdao Beer and Zhonghua cigarettes.
Second, the trademark used in foreign languages ​​does not have the meaning of surnames The trademark law of some countries provides that the use of surnames as trademarks must obtain their consent. If I die soon, I must seek the consent of my legal representative or agent. The English accompanying some of our trademarks happens to be the foreigner’s surname or the surname. For example, "Violet" for the "Violet" trademark, "Forward" in English for the "Forward" trademark, "Diamond" for the "Diamond" trademark in English, and "Swan" for the "Swan" trademark in English, respectively. The names of Watt, Diamond, and Swonson are the same or similar. Such trademarks have encountered difficulties when registering abroad, and some of them cannot be registered at all.
Third, it is not appropriate to use digital as a trademark to use digital as a trademark. In many countries, it is considered that it lacks distinctive features, and the number is shared by all human beings and should not be attributed to a single producer. Therefore, registration is not granted. Some countries are very jealous of individual figures. For example, Western countries think that “13” is an unfortunate and dangerous figure, and it is avoided on any occasion. In some countries, the law stipulates that the number can be registered as a trademark, but the condition is that the trademark has been widely used or has become famous as a brand name. Therefore, it is best not to use numbers as a theme for designing trademarks for export goods.
Fourth, the trademark text, graphics, colors, etc. should avoid bad meaning Some national trademark law according to the customs of the country made some special provisions, or habitually hanged. The design of branded trademarks for export goods should be adapted to the local cultural and cultural traditions. Do not go against local customs and national religious beliefs, especially taboos everywhere.
For instance, the white elephant battery exported by China is very popular in Southeast Asia. Because “White Elephant” is a good fortune in Southeast Asia, but no one is interested in the European and American markets because “White Elephant” in English means “White Elephant”. It is useless and obnoxious. It shows that no one will like it.
China's "Blue Sky" brand toothpaste was exported to the United States. Its translation, "Blue Sky", became a bond that the company could not receive. Sales became a problem.
In China, the deer is generally regarded as a symbol of happiness, liveliness, and longevity, but in Brazil and other places it is commonly known as "homosexuality."
Japanese people regard turtles as a symbol of longevity, while China avoids turtles and interprets cranes and pines as longevity.
The French crane is synonymous with the stupid and the adulteress; the peacock is beautiful in the eyes of the oriental people, but it is the other name of the adulteress in France;
The tulip is the national flower of the Netherlands. It is a symbol of love in the scholastic world, but in the eyes of the French it is a ruthless thing.
Sri Lanka and India regard the elephant as a solemn symbol, and in the European vocabulary the elephant is a clumsy synonym;
Islamic countries have disabled the design of pigs and similar pigs;
Dogs are considered illegal in North Africa;
The pandas who are proud of the Chinese people are widely popular in Southeast Asia, Europe and the United States, and are considered to be embarrassing. However, Islamic countries have a sense of disgust for them; Westerners are jealous of black cats and believe that black cats are an ominous thing;
Australia bans rabbits because rabbits are a local hazard;
Japanese people love cherry blossoms and avoid the lotus, and they also avoid the chrysanthemums that represent the royal family.
Arabs disabled the hexagonal star map;
Italian bogey orchid map;
The Czechs use the red triangle pattern as a toxic sign;
France banned spades and thought that spades are a symbol of the dead;
Americans use red to represent anger, darkness means jealousy, blue means worry, and yellow signifies jealousy;
The Swedes banned the blue; Western countries were unlucky with black, and Eastern countries with white as unlucky;
The British are jealous of yellow, Chinese and Thai people regard yellow as solemn, noble and power, and Ethiopians wear yellow clothes when they make funerals;
In Latin American countries, people associate purple with death;
The Japanese regard red and black as traditional colors and preferences;
Green gives a feeling of coolness and tranquility. It is generally popular in Italy, Singapore and other countries, but the Japanese think that green is not good fortune;
Due to the existence of these special taboos in various countries, it is required that when designing branded trademarks for export commodities, we should not be able to do what we like and avoid them. The design of brand trademarks on the international market must conform to the local laws and regulations of the market countries, and must also comply with international practices in order to apply to the relevant departments for registration and obtain exclusive trademark rights.
The design of the brand logo should show the characteristics of the company or product. The uniqueness of the brand logo design can make the company's brand stand out among thousands of brands, and it is easy to attract consumers' attention.
The brand trademark design should imply to the consumer the effectiveness or quality of the product. For example, when the “Sprite” beverage first appeared in the Hong Kong market, according to the conventions of Hong Kong and Macao to acquire auspicious mentality, it was dubbed the “Spiritual Profit” and its actual sales situation. Not so good, later renamed "Sprite", giving people the impression of cold thirst quencher, the product will also be accepted by consumers.
Among the shampoos and hair care products sold in China by Procter & Gamble Co., Ltd., there is a brand called "Rejoice," which means the hair is flowing and soft, which can fully display the characteristics and quality of the goods and leave consumers with a good mentality. Aftertaste.