"May 1" has always been a key node in furniture sales. All major supermarkets and brand companies have attracted consumers' attention through various promotional methods since mid-April. It is reported that during the three-day holiday of "May 1" this year, the volume of passenger traffic and the effectiveness of the stores across the country have increased significantly compared with the same period of last year. The author learned from the famous stores such as Hongxing Meikailong, Actual Home, Xiangjiang Home, Jimei Home, Fusenmei, etc. During the “May 1st†period, the single store has more than 10,000 passengers, and the number of orders has exceeded 1,000. The sales amount has increased from last year. Three to 40%, the relevant store owner said that with the arrival of the home furnishing season in the second half of the year, the market's warming trend is becoming more apparent, and sales in the second half will continue to grow.
Jiang Dehui, executive chairman and secretary general of the Guangdong Furniture Chamber of Commerce, said that since the beginning of this year, the furniture industry has rebounded significantly, mainly due to the following factors: political stability is conducive to economic development, domestic macroeconomic situation is improving, real estate market is picking up, and urbanization is generating The rigid demand, market reshuffle to promote the healthy development of the industry. With the arrival of the renovation season, there will be a more significant growth momentum around the “Eleventh†Golden Week. It is expected that the industry will tend to be balanced and tend to rise in the second half of this year, and the opportunity for a new round of rapid growth will appear next year. Half a year.
After two years of market reshuffle in the furniture industry, a group of enterprises with weak strength and unregulated business have been eliminated. After the big waves, some of the strong enterprises are left behind, and the market development will change health and consumer confidence. Will be enhanced accordingly. After shuffling, the number of people who divide the market cake is reduced, and the number of cakes that can be distributed is naturally more. In the past two years, nearly 30% of SMEs have been eliminated, and the rest of the company has a richer and stronger strength, and is better able to seize the opportunity of this development and become bigger and stronger.
In view of the current industry situation, furniture brand enterprises should focus on the following aspects to cope with the new round of growth opportunities and seize the opportunity to develop and grow:
1. Start the layout of the third and fourth-line markets and establish sales channels. The 18th Central Government clearly wants to promote urbanization, which will inevitably generate new demand for housing and furniture products. Furniture companies should take the lead in establishing channels in the third and fourth-tier markets, establish their own brand image, and open the market through excellent products and quality services.
2. Upgrade the company's own business management and strengthen internal strength training. After the completion of the various levels of government, the new government agencies will completely take over their predecessors and complete the role change. It usually takes one to two years. In the second half of next year, new policies will be introduced to promote economic development. The macro economy will be better and the furniture industry will also be in the middle. Benefit.
Furniture companies should focus on adjusting the product structure, enhance the market competitiveness of their products through personalized and humanized innovative design, and reduce costs by rationally allocating resources and optimizing production links. In short, measures that are conducive to enhancing the competitiveness of enterprises and promoting the development of enterprises can be boldly tried and dare to make mistakes before making progress. Enterprises dare to adjust their own operations, management, branding, marketing, services, etc., consolidate their own advantages, actively forge ahead, explore innovation, in order to be able to show their talents when new development opportunities come.
3. Advance with the times and actively explore new channels. The market is diversified, and companies need to have corresponding diversified sales channels. In the past, furniture companies relied solely on home stores and dealers, and they also constrained their own development to a certain extent while quickly occupying the market. In recent years, the excessive expansion of hypermarkets has brought a heavy burden to enterprises, and there are also risks of low channel control. Therefore, furniture enterprises need to change the single channel mode and master the channel discourse right.
The first is to explore the direct mode. Furniture direct sales have many advantages, such as channel ownership and management rights are in the hands of enterprises, easy to operate and manage, can timely and accurately implement the company's marketing concepts and policies; can better display the strength of the company and effectively enhance the brand's visibility And reputation; directly facing the end consumers, easy to grasp the changes in consumer demand, help companies to obtain the most effective market information; save the dealer link, save costs, help improve profits; Can effectively implement in place, establish a good brand reputation, and so on.
The second is to invest in e-commerce. With the development of information technology, consumers' recognition of online shopping has increased, and the development of e-commerce is unstoppable. Furniture companies should also keep pace with the times, seize the channel opportunities brought by the development of e-commerce, and seek e-commerce that is truly suitable for the industry. Business model.
Although the recovery of the furniture market is expected, a new round of growth opportunities is coming, but in the process of future development, the majority of furniture companies must be more rational, less impulsive, more calm, less impetuous, and truly negative to consumers. The attitude of responsibility is to open up the market, to strive for progress in the steady, and to dare to innovate, so that the furniture industry can develop healthily and sustainably and grow stronger.
Vertical Blinds Shape will be different with fauxwood venetian blinds, The width can be make it to 5 Meter, There are two open operate style, for the small window that you can choose single open operate style vertical blinds, for the large window that you can choose double open operate way style. you can just open one side, another side you can close when you don't want to the sunshine through into the full house. it is not only safety, but also operate convenience. In the Summer, make the house more cool, In the winter, make the room more harmony.
Vertical Blinds
Chain Control Vertical Blinds,Cordless Vertical Blinds,Wand Control Vertical Blinds,Printed Vertical Blinds,White Pvc Vertical Blinds
Dongguan Xindayuan Window Covering Products Co., Ltd. , http://www.xyndaxchina.com