The competition pattern in the cabinet market is changing. The original product and price competition model has been broken. The single selling point can no longer allow cabinet companies to occupy an absolute market advantage. Cabinet companies must implement competition into a systematic system, such as brands. The construction of the system.
Brand building requires the joint efforts of manufacturers
Now, the cabinet industry is not faced with the problem of not doing the brand, but how to do the brand. As for how to make a brand, each cabinet company has its own different methods of consideration. However, as a brand, only the independent efforts of cabinet manufacturers is not enough. It is also necessary to include the majority of dealers in the construction of the brand system.
Cabinet dealers also know that competition between products and prices may not be able to increase the sales of their stores. To enhance the competitiveness of dealers in the local area, it is also necessary to rely on the power of the brand.
Dealers strictly follow the rules of the market
For cabinet dealers, any industry has a market rule, there will always be "two-eight rules", 20% of enterprises master 80% of sales. In the general dealer market, the better ones will only concentrate on three or five brands or three or five stores. If the cabinet dealers can't follow the market rules and can't prepare for the arrival of brand competition in advance, then if they are prepared. And then, in the future he is likely to decline in local competitiveness. The performance of cabinet dealers will also directly affect the market performance of cabinet companies.
Enterprises must meet the invisible needs of dealers
For cabinet companies, dealers have a lot of hidden needs, they do not know, they rely on manufacturers to guide them and teach them. It is no simpler to teach people to fish instead of fish. Cabinet manufacturers can give full guidance to dealers' shopping guide knowledge reserve, store management methods, and diversified channel development. The competition in the cabinet market relies on these details to win. In the channel of brand building, whether it is cabinet companies or cabinet dealers, it must be twisted into a rope, and work together to gain a foothold in the market.
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