Although with the advent of the era of data, the living room that was once regarded as the most important home space has become a “secondary place†for many data masters and experts; but for most Chinese families, the importance of the living room is not It goes without saying.
Living room-taste
The living room is more than just a space carrier. More often, it is a gentle harbor that is tired for a day. It is the best place for a family to sit and share their feelings. Every time you walk into this space, even if you are filled with various things. Helpless and sour, can also get the most relaxation in a while;
So, on many occasions, when we talk about the living room, what we talk about is a culture. And the furniture that quietly "lie" in the living room, although never talking, but you can not feel the happy time flowing above them all the time.
Living room · Reform "pain"
However, with the progress of society and the rapid development of the Chinese furniture industry for more than 30 years, the living room furniture is also facing the “pain of reformâ€: on the one hand, the demand for the living room furniture market is expanding; on the other hand, it is a lot of enterprises. Suddenly sighed that "survival is too difficult";
The contradiction between furniture companies and users has gradually deepened: companies feel that this "God" is too picky, and today's popular product will become yesterday's yellow flower; users complain that the company never learns to go deep into the market and produce it. The products are not only old-fashioned, but also not suitable for their own home design. The root cause is the lack of understanding of users and the lack of research on living space.
Living room · culture white paper
However, due to the lack of living room culture and the poor communication between furniture companies and users, from December 2013, Sohu Focus Home has jointly promoted the investigation of white papers on Chinese living room culture.
The survey report will be conducted through online questionnaires, sales data analysis of living room furniture companies, interviews with industry media editors, etc., and combined with a number of professional media and consulting organizations, from the perspective of online surveys, offline data, industry experts and other perspectives. Collect data from users, companies, experts, etc., and conduct in-depth analysis on the consumption and use of sofa products, interpret current users' understanding and preferences of living room culture, grasp the pulse of market development, and outline a complete Chinese living room culture.
In the previous survey of network data, Sohu Focus Home set up 8 questions related to the living room for users who have already purchased houses or are preparing to purchase houses in the past one year; in 2002, they received a total of 2002 valid questionnaires. The results were analyzed in depth.
The preliminary network survey found that for the consumer, the living room is a very important family sharing space and meeting space. When possible, it must be large enough, too small living room can not complete its responsibility. At the same time, the style and decoration of the living room is different from the bedroom or other space, not only considering personal preferences, but also considering more functionality.
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