In 2012, the company launched the “Heaven and Earth†and “Yazhi†series. The cloud rocking chair belongs to the “Heaven and Earth†series. It was paid attention to as the original Chinese design in the 2013 Milan Design Week and the 2014 Paris Design Week.
Multiple Taobao storefronts and WeChat friends circle micro-businesses released information on the sale of “Mountain Cloud Rocking Chairâ€, and took photos and videos for “cottage†products, claiming that the products were their original designs.
The vegetarian brand communicates with the Taobao seller who sells the “cottage cloud rocking chairâ€. The other party’s attitude is tough and refuses to go down the shelf.
"Mountain cloud rocking chair" manufacturers mass production of imitation goods, delivered in batches, and repeatedly promoted the spread of "cottage" products through the network platform.
The newly released top electronic products have just entered the market with a large number of “learning†people. The appearance is similar to that of twin brothers. The explosions in the shopping malls are sold at low prices on the Internet. Consumers with online shopping experience can see at a glance. Knowing the difference in fabrics, the difference in workmanship; the legends and the big-name shoes from the same factory but the low-cost shoes, wearing a few days to wear the feet ... the things at hand, the supplies of life, always indispensable "is imitated", furniture also Not spared.
From the furniture exhibitions a few years ago, some domestic products were accused of copying foreign designs. Today, many local original brands directly refer to their products being imitated, and there is no “cottage†furniture that has stopped appearing. what? What has it brought to consumers? Recently, "Guangsha Times" visited related issues.
ã€Find】
Consumers call "half the price"
Get original furniture "low version"
Ms. Su, who had just finished the house, chose a sofa of an internationally renowned brand for the living room. She wanted to buy the same item in the study, but it was still stopped at a low price. "Speaking to a friend about this, she said that she can get the same product at half the price, I bought it from her." Ms. Su said, "One point is worth the price, but in addition to growing up, Fabrics and workmanship are inferior. In fact, like many big-name clothing and bags, looks and are similar, and furniture with different prices and quality is not uncommon. When various online sales channels reach out to consumers, the “cottage†products are more like finding a good place.
Not long ago, the furniture brand singularly voiced, indicating that its "World Series" in the launch of the cloud chair in 2012 was copied by a manufacturer. According to the vegetarians, in mid-September, a number of online storefronts and WeChat friends circle were simultaneously released and released a rocking chair called “Meetâ€, and the design of the rocking chair was not changed compared with the Susie Yun rocking chair. As of the date of publication, Yu Sufang said that the major websites, WeChat, and micro-stores have been required to remove the imitation goods, and the right to pursue legal proceedings has been retained.
Some insiders said that many manufacturers directly use the ready-made design. One of the most important reasons is to avoid the expenditure of product design costs. In addition, it is difficult to control the supervision of online sales channels. It is not easy to prove plagiarism. The edition has even scaled up, and many furniture brands, including U+ and creation, have pointed out that their products have been copied.
ã€behind】
The low-grade version of the furniture technology of the cottage is “not so beautifulâ€. The income is not necessarily what we see. “Our brand promotion maps can be a buyer show of cottage products. People who open stores online are becoming more and more blatant.†An original brand is responsible for People said, "Many of the imitation goods are to buy an original furniture, take a look at the factory, the use of snacks will imitate the details, the rough is to imitate a form, dare to say that they are original design is not a minority. â€
It is not difficult to understand that the purchase of “cottage†furniture through the online platform is as much as the purchase of clothes on the Internet. The actual objects obtained by the hand are more eye-popping than the products on the pictures; on the other hand, some small private workshops will be placed in the store. The original product, which was sent to the consumer's home, has become a replica of the material. The disparity in price will naturally not come out of thin air. According to Yusu Furniture, the price of the copied rocking chair is about 7,800 yuan. The material is selected from Burmese rosewood, and the price of the imitation product is about 4,000 yuan. The material is Zambia blood sandalwood.
In addition to the direct "take design", some daring merchants directly take pictures of the original products on the online store for self-promotion, but the details of the furniture can not be clear without a picture, the consumer gets the hand The physical objects are rough and inferior. Of course, some "candid" merchants will directly indicate that they are imitations, and the selection process is inconsistent with the original products, but most businesses will not mention their own "different".
I have cloned the shape and lost the quality supporting service and the after-sales guarantee is difficult to implement. “Selling one piece is one piece†is the normal state of many “cottage†furniture manufacturers. It is not difficult to follow the “shapeâ€, but it is not easy to imitate the quality. The after-sales service of "cottage" furniture is not the same as the regular brand.
Ms. Su, who bought a big-name imitation, said that even if she showed some problems to the product to her friends, the other party responded with “not affecting the use†and “this price is already very cost-effectiveâ€. In fact, some small workshops often reject consumer demand for after-sales service on the grounds of “not mass production, no return†or even “no formal purchase contractâ€. Yusu Furniture also said that if consumers buy furniture, the brand will have matching designers to provide consumers with product matching and even soft-packing suggestions. The related professional services are not provided by a “cottage†manufacturer.
At the same time, for some "cottage" stores that are rogue in the network platform, after-sales service is even more nonsense. Once the payment is shipped, the customer service is likely to "change face" immediately. The praise that consumers see, the water is only known to the merchants themselves.
Wrapped "design feelings" value geometry?
Consumers' choice and will be the ultimate answer As people pay more attention to original design, often mentioning "cottage" goods, the voice of condemnation and criticism may overwhelm the facts themselves. Some people have given different opinions on copying and copying.
Some industry veterans told the Guangsha Times that, in fact, while maintaining the legitimate interests of original furniture, while telling people to support originality and paying for design over and over again, some people have suggested that original designers and brands should also Thinking about whether your product can have enough charm to support the price it displays, and there are some problems worth pondering. For example, where does the market for original products of “cottage†come from? Is the shelf of original furniture too high and there is no way for consumers to really like it and pay for it? Is there really some "cheap and good" original furniture on the market?
Indeed, original design should be respected and protected. In fact, all parties including the media have always been rushing for Chinese originality, but once the original design has become the only source of high prices, it has been repeatedly taken. To zoom in and become a rhetoric, it is likely to make consumers feel bored. Consumers with more and more broad visions may not easily accept the over-pretending concept of “originalityâ€. There is not enough direct attraction to attract people’s hearts. What is the value of the “design feelings†that are packaged? The consumer's choice and will be the final answer.
Perhaps the original design that can be recognized by consumers as “value for money†is more worthy of the value of the design itself.
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