Color Emotion and Visual Psychology (5)

Fourth, comprehensive contrast and tone changes

<1> Comprehensive comparison

After a variety of color combinations, due to differences in hue, lightness, purity, etc., the overall effect is called comprehensive comparison. The effect of this multi-attribute and multi-difference comparison is obviously richer and more complex than the single comparison. In fact, the situation of single color contrasts is difficult to establish. They are only one aspect of color contrast, and therefore are rarely used in the practice of creation and design. Designers should emphasize and highlight the tendency of color tone when conducting comprehensive comparisons of multiple colors, either mainly in hue, or mainly in lightness, or mainly in purity, so that a main surface is in a dominant position, emphasizing a certain contrast. side. From the hue angle can be divided into shallow, dark and other hue tendencies. From the lightness point of view can be divided into shallow, medium, gray and other colors tend to. From the emotional point of view can be divided into cold, warm, gorgeous, simple, elegant, light and other colors tend to.

<2> Kinds and Treatment of Hue Tendency

In summary, the color tone tends to be roughly classified into a fresh tone, a gray tone, a light tone, a dark tone, and a middle tone.

1. When the color contrast is determined by the angle and distance of the color contrast ratio, especially when it is above the medium difference (90 degrees), it must be matched with the achromatic color of black, white, gray, gold, silver, etc., in high purity, The strong contrast between the hue plays a role in spacing, buffering, and adjusting, so as to achieve a positive effect that is both vivid and municipal, and both changeable and unified. It feels lively, gorgeous, excited, free, active, healthy and so on.

2. After adjusting the angle and distance of the color contrast ratio, the gray tone adjusts the gray level to different degrees or different amounts in each hue, so that the overall color of the large area develops toward the low purity direction. In order to strengthen this gray tone tendency, It is best to work with achromatic, especially gray. Feeling elegant, generous, calm, simple, soft and so on.

3, dark colors in the determination of the color relative to the angle, distance, first consider more choice of some low-lightness hue, such as blue, purple, blue-green, blue-violet, red-purple, etc., and then transferred to the various colors in the range of Black or dark white, and in order to strengthen this dark tendency, it is best to use the black combination in the achromatic sense to feel sophisticated, full, quaint, simple, tough, steady, masculine and so on.

4. When determining the angle and distance of the color contrast ratio in light tones, no consideration is given to selecting some brighter hue, such as yellow, orange, orange, yellow and green, and then adjust the amount of white or not in each hue. Light gray, and in order to strengthen the tendency of this pink tone, it is best to use with white in the achromatic group.

5, in the color tone is a kind of use the most common, the most numerous color tendency, in determining the color relative to the angle, distance, in each hue are added a certain amount of black, white, gray, so that a large area of ​​the overall color does not show Too shallow and not too deep, not too fresh and not too grey intermediate state. Feel easy-going, simple, generous, stable and so on.

In optimizing or changing the overall color tone, the most important thing is to establish the dominant area of ​​color tone. In a multi-colored composition, a large area and a large number of fresh colors are used, and the heat must become fresh. Large areas and a large number of grays are bound to become gray shades, and other shades and so on. This advantage can give a clear sense of unity to the hue in the overall change, but if you only have the base color and do not feel monotonous and boring. If a small contrasting color, accent color, and eye-catching color are set, the entire color atmosphere will be enriched due to its different color and color quality. Active. However, the whole and contrast are contradictory unity. If the comparison, change is too much or the area is too large, it is easy to destroy the whole and lose its unity effect and appear disorganized. On the other hand, if the area is too small, the surrounding colors are easily assimilated and merged to lose the desired effect.

<3> Tonal changes and types

The transposition, that is, the conversion of hue, is an important issue in the multi-scheme of color selection in the art design and the design of the multi-color series of the same variety. The form of the transposition is generally a stereotyped transposition, a fixed color transposition, a stereotyped transposition and the like.

1. In essence, the shape change tone is to maintain the shape (pattern, flower shape, style, etc.) under the premise of changing only the color and achieve the purpose of changing the hue tendency, is a variety of practical applications such as textile, clothing, decoration, packaging, framing, environmental arts, etc. In the fine arts, products are often used in the same way as designs, designs, designs, and colors.

There are two main forms of shapeshifting.
(1) The same brightness, same purity, and different color phase change: According to the original design color tone, the brightness and purity are not bent, and only the hue (the original color relative to the constant distance) is changed to change the hue tendency. The key to the color selection and combination lies in maintaining the original structure of the entire group of colors, then moving around the center N axis in the color cube, moving horizontally along the hue circle, and moving the base color to a hue area. Form a tone. If you move to the red phase area to form a red tone, move to the blue phase area and turn into a blue tone.

(2) Heterochromism, ambiguity, and heterogeneity change The hue, lightness, and purity are completely changed according to the original hue to make them completely different hue types. Such as fresh tune... gray tune (... indicates left and right arrows), light tune... deep tune, middle tune... fresh tune, middle tune... light tune, deep tune... middle tune, gray tune... middle tune, gray tune... light tune, light Tune... fresh tone, deep tone... gray tone, fresh tone... deep tone and so on.

2, fixed color tone

The essence of color shift tone is to maintain the same color, change the pattern, flower shape, style, etc., that is, change the color of the area, shape, position, texture and other factors, to achieve the purpose of changing the overall tone, is the practical art products, works with the same color Multi-category series of design ideas

The key to the hue change is the change of the large-area base toning, and the second is the combination of the colors for the intersection, interpenetration, and juxtaposition of small-area dot, line, and surface shapes, and the use of the spatial mixing effect of colors to produce multi-color effects with less color. , The fresh colors produce a feeling of gray, so that the colors echo, replace, replace, reverse, and interweave with each other, so that you have me and I have you, so that the colors are both changeable and unity. There is independence and sex, which enhances the feeling of family support.

3, shape and color tone

Under the premise of the same flower shape and color in each color tone, a series of design ideas that can be appropriately changed in size, position, and layout can be considered.

(to be continued)