In recent years, with the development of electronic publishing and cross-media publishing technology, the traditional printing market has been greatly impacted. The changing customer demand has led to the growth of on-demand printing, and the number of prints has become less and less. People not only hope that they can print at the required quantity anytime, anywhere, but also hope that the shorter the better the commencing period, the cheaper the price. The above changes have forced traditional printers to seek new businesses. The application of digital printing is just the opportunity for traditional printers to open up new markets.
Currently, digital printing not only plays an important role in the field of short-run color printing, but also a very important feature of digital printing is the ability to achieve personalized printing. The so-called personalized printing here is relative to the traditional printing. The traditional printing method can only print a certain number of prints with the same content at a time, that is, whether you print 1,000 copies or 100,000 copies, from the first to the last. Zhang Yinpin, the above pictures and pictures are exactly the same, the same; personalized printing refers to the printing process, the printed image or text can be constantly changing according to a preset content and format, so that the first To the last print has different images or texts, each print can be designed and printed for its specific issue. At present, personalized printing is the fastest-growing area in the on-demand printing industry in foreign countries. On the one hand, manufacturers have begun to deliberately develop target markets for their target customers. On the other hand, due to the increasing emphasis on the end users of printed materials, With his own personality, the requirements for the quality of printed products have been increasing, which has promoted the promotion and application of personalized printing.
In the field of personalized color printing, there are many kinds of equipment that can be personalized printed. You can use Indigo's Turbostream, Ultrastream, E-print 1000+, Agfa's Chromapress, Xeikon's DCP32D/50D, and Xerox's DocuColor. 2000, Heidelberg's Nexpress 2100 color digital printer can also use HP Laser Jet 8550 color laser printers, Epson color inkjet printers and other color output devices. Of course, different kinds of equipment require different investments, and the quality of the printed materials obtained is also different, and the printing price is naturally different. However, because the customer's quality requirements for personalized print products are also very different, therefore, whether it is an expensive high-end color digital printing machine, or an inexpensive color laser printer, color inkjet printers, have been obtained in their respective target markets. application.
Personalized printing application
应用 Application of personalized printing in the commercial field
The industrial activities of foreign industrialized countries are numerous, and people's living standards and consumption levels have increased. Therefore, the range of applications for personalized printing is extremely wide. There are a wide variety of printed products, such as company annual reports, CI design manuals, product promotion leaflets, and large Hotel menus, table cards, traffic permits, traffic signs, anti-theft license plates, greeting cards, badges, invitations, direct mail advertisements, etc. Even the packaging of some products are affixed with personalized labels. Only one copy is printed, and many are dozens or hundreds of copies. Therefore, some people also called such a small number of prints as ultrashort prints.
Case 1 Product Promotion Flyer
Many companies often hold promotions based on market changes, but the number of leaflets is often small. At this time, using personalized printing to print some unique flyers will have a very good effect.
Case 2 Corporate Event Flyer
When your company wants to hold some big events, printing beautiful posters or flyers or brochures will be of interest and increase people’s confidence in participating in the event.
Case 3 Industry Bidding
At present, in order to compete fairly, various industries often adopt tender methods for some major engineering projects. At this time, a handwriting is clear, and the bids of the illustrated text will play an advantageous role in winning the bid for the company. However, the number of pages in a bid is very large, and the number of pages is only 3-5, and the use of personalized printing can guarantee that you can get a satisfactory bid in the shortest time.
Case 4 Corporate Identity Design Manual
The corporate image design manual is indispensable for the company to carry out business, but its number is generally less, and the quality requirements are very high. Personalized printing is very suitable for printing such products.
Case 5 Restaurant Menu
Great restaurants are also very particular about the menu, and often a dinner party will have to print a batch of menus, so the number is not much. Some distinctive menus even become a collection of some people.
个性 Personalized printing into the homes of ordinary people
With the entry of digital printing equipment into the Chinese market, personalized printing is quietly rising in China in recent years. According to relevant information, at the beginning of 1997, Shanghai had its first personal postcard. In the same year in June of the same year, the Beijing East District Post Office Commercial Communication Center also opened this business, attracting stars, writers, photography enthusiasts, and merchants to scramble to print postcards and print 700,000 personal postcards within three months of opening. The popularity of such personal postcards also shows that people in today’s society are increasingly showing their desire for self-expression, personality, and creativity.
Case 1 Personal Written Photo Collection
Lao Chen is a written lover who has always wanted to integrate his many years of work but failed to do so. Nowadays, with personalized printing, this is a simple matter. As a result, Lao Chen realized this desire without spending much money. He printed his works in dozens of volumes and distributed it to him in addition to his own retention. Friends and family.
Case 2 Personal postcard
Lao Li’s family and brothers and sisters work in different cities, and there are not many opportunities for the whole family to get together. As a result, Lao Li took a selection of photos of everyone's photos into a set of postcards, printed more than a dozen sets, and each set was reserved for commemoration.
Case 3 Personalized Invitations and Invitations
Xiao Wang and Xiao Zhao Qingmei were very creative when they got married. They printed their marriage dates on invitations. Such an invitation not only expresses the owner's sentiments, but also fully reflects the owner's personality, and can also be remembered as a memorial. .
Case 4 Personality Calendar and Annual Calendar
In the past, people seemed to think that there was no other way to show themselves than photographs. Now that you have personalized printing, you can create a personal calendar or calendar and hang it in your own home to fully reflect your personality.
Case 5 holiday card
In order to thank her mother for her nurture, Yan Yan carefully designed and printed a beautiful greeting card on Mother's Day, wishing her mother a happy holiday!
Case 6 personalized card
Some organizations often need to print some representative badges and badges when organizing their activities. There are also some clubs that often need to print membership cards. The number is tens of copies and some are only one copy. Personalized printing can print such products anytime, anywhere.
Case 7 Baby Series Personalized Products
Personalized printing is often more than just an expression of personality and a means of propaganda. For a happy baby and someone who loves him, personalized printing is a kind of memory. The joy of growth and sweetness are the key to unlocking the infinite care and thoughts in the heart. It will be a stream of warmth in the heart and a breeze in the ears. The baby's personalized prints are full of affection, with different ones. Color, into our lives.
(1) Baby greeting card. The baby is 5 years old this year. When the Chinese New Year, Grandpa and Grandma are thinking about the baby and growing up and gaining weight? Will you write now? Still playing with the children every day? ... A greeting card with a picture of a baby is sent to the grandparents thousands of miles away. The baby's own handwriting on "my grandparents" brings joy and comfort to the elderly.
(2) baby photo album. An exquisite baby album, gently flipped, and saw the clear eyes of the baby when she opened her eyes for the first time. The first time I walked awkwardly, she took a small schoolbag on her first day... Each photo was carefully The mother wrote down her feelings at the time, and the baby's photo album, with the warmth of motherly love, and the growing childishness, will be the most treasured part of your baby's growth.
(3) baby calendar. Once upon a time, the calendar on the table and the calendar on the wall are all scenery. People and other strange things are now different. The baby's photos can be made into calendars, placed on a place where one can look up, and different expressions. Smiles make people feel comfortable and warm to their relatives and friends, so that they can also feel a beautiful and happy.
From the above examples, it is easy to see that personalized printing is being applied in China, and personalized printing can be printed at the fastest speed, in the shortest time, and according to the quantity required by customers. In fact, the scope of application of personalized printing is not just a few examples listed above. It should be said that as long as you want, personalized printing can do it. For example, there are only dozens of sales flyers for product sales, dozens of design institute bids, several sample costume design samples, a small number of CI design manuals, and one to a dozen personal identification cards. It is achieved through personalized printing, but in the past, with traditional printing methods, it was difficult to print products with only a few or several tens of copies at a reasonable price in a short time. With the application of personalized printing, more and more companies will be able to realize their dreams, print exquisite annual reports, tenders, sample books, manuals, and samples, so that enterprises can establish a good image and win in the competition.
Although there is still a difference in opinion about how large the people in the personalized printing market are, there is one thing to be sure: the development of printed materials is a trend toward personalization. With digital printing equipment capable of personalized printing, color laser printers and jet printers Ink printers and related consumables prices are reduced, personalized printing will be closer to us!
Diesel Engine Starter Co., Ltd. , http://www.jsenginestarter.com