Renovation is a long and cumbersome process, but a well-decorated house may not be completely in line with its own aesthetic. Therefore, in November last year, Gome released the “home and life†strategy, Country Garden and O2O smart retailers reached a strategic cooperation, and the new business model of the whole installation + home appliances came into being.
Consumer experience needs
Promote the efficiency of home improvement services
In today's fast-moving era, more people are willing to solve problems with the most efficient time. Therefore, Red Star Macalline, Namdaemun Palace, Sansen Home Building Materials City and other home shopping malls and specialty stores with Gome, Gree, Haier and other digital home appliances have become a must-see for many Xi'an citizens.
At the same time, as the consumer experience changes, it extends a range of other consumer experience needs. For example, how can home improvement users solve the need to purchase quality appliances at a low price? How to let consumers get customized choices of home appliances, and enjoy the high quality logistics and after-sales protection services of home appliance providers? How to solve the last step of the home improvement user's bag to promote the efficiency of home improvement service? Therefore, issues such as convergent drainage, resource sharing, data sharing, and efficiency improvement of consumer services need to be addressed.
Shared retail
Solve the problem of home + home appliance service
Integrating brand enterprises and letting home digital better service providers join the living efficiency ecology is the last focus of many retailers to solve consumer experience.
In November last year, Gome released the “Home·Life†strategy and gradually transformed into a total solution provider and service provider with “home†as the core. On April 28 this year, with the support of Chengdu Sanxin Dinggao Furniture Co., Ltd., Hanshen Plaza and Meiyi Home, the first home experience museum of Xi'an Gome opened at Hanshen Shopping Center, and also united Haier, Gree and Midea. Samsung, LG, Panasonic and many other home appliances and digital brands have launched the “Home·Life†alliance. The products in the experience hall cover all kinds of furniture such as modern solid wood, wood and wood suites, fashion software, high-end custom, and integrate into the living elements of curtain fabric, wallpaper, lighting, home textile, carpet, jewelry. Pack all the home elements as a whole and let the owners enjoy the one-stop service.
One stop building home
Chengxin retail consumption target
The online and offline omnichannel data information has been clearly displayed. Two important trends are becoming a new market orientation: quality and new technology applications are leading the market; China's family recognition of domestic products is gradually surpassing traditional international brands.
Just past the "May 1" small holiday, in the top three sales of color TV sales in the store are Hisense, Skyworth, Sony. The color TV market as a whole is tilting towards the high-end big screen. The 55- to 65-inch color TV has become the mainstream of the market, while the 65-inch and above products continue to experience explosive growth. In terms of performance, artificial intelligence is replacing traditional hardware configurations and has become a new round of market focus.
Nowadays, elements such as personalization, environmental protection, experience and harmony are mentioned and recognized by the main consumers of “80 and 90â€. At the same time, they also pay attention to the industrial design performance of the product, as well as the appreciation of the "high value". According to industry insiders, in order to realize the good wishes of consumers to “build a home, stay in the bagâ€, the shared retail model is bound to rise, and the technology and home appliances that advocate “black technology†will make life easier and also Let consumers enjoy one-step service faster.
Editor in charge: Li Qun
DongGuan Lucky Pet Products Co., Ltd. , https://www.dgluckypet.com