2018CTE China Toy Fair successfully held two-way international development trend to ignite at home and abroad

On October 16-18, 2018, the 17th CTE China Toy Fair was successfully held at Shanghai New International Expo Center. This year's exhibitors covered more than 30 countries and 20 domestic production areas at home and abroad, and received 73,410 professional visitors from 136 countries and regions around the world, including 6811 international buyers.

At the same time, the 2018CLE China Authorized Exhibition, CKE China Baby Show, CTE China Toy Fair, CPE China Early Childhood Education Exhibition, the same scale, the overall scale of 220,000 square meters, 10,246 booths, 2,326 exhibitors, 4,339 brands, covering More than 30 countries and regions in the world and the top 20 major producing areas in China. The four exhibitions received 80,437 professional visitors from 136 countries and regions around the world, an increase of 8,618.

Exhibitors: Big names at home and abroad, the international trend of the show has soared

At this year's CTE China Toy Fair, LEGO, Hape, Playmobil, Silverlit, Vtech, BANDAI, ty, Simba, HABA, B.toys and other big names gathered, the international brands debuted in the United States, LOL SURPRISE!, NUM NOMS, Kids II's baby einstein, Bright Starts, Ingenuit, FAO, Gund, ApplePark, Japan's Mellchan, nanoblock, British PolyM, European brand Abitare kids and other international brands are listed, have to say, CTE China Toys Show has been It has become the first choice for many international brands to expand into the Chinese market.

At the same time, 2018CTE China Toys Fair also covers high-quality suppliers in 20 major producing areas in China, including Guangdong Chenghai Plastics, Dongguan, Shenzhen Electronics, Fujian Jinjiang Plastic Electronics, Zhejiang Yunhe Wood, Shandong Qingdao Plush and other production areas. The base increased by 59%, 20%, 14% and 6% respectively compared with last year.

This year, CTE China Toys Fair further subdivided the display categories, according to the comprehensive brand pavilion, product category pavilion, and foreign trade specialization tube design, making the layout of the pavilion clearer. At the same time, this year, according to the characteristics of the market, channel changes, consumer demand upgrades, etc., several highlights were launched, including the model hobby toy zone, smart toy zone, outdoor sports zone, festival celebration zone, star supplier zone and other new appearances. Here, the attendees can connect with suppliers of well-known Chinese toy regions in one stop, and purchase first-hand sources of high cost performance.

Mr. Sun Yiren, general assistant and brand design department of Ningbo Hengxing Toys Co., Ltd. said: “Since the exhibition began in 2009, our brand has grown rapidly. The China Toy Fair is to showcase to all domestic and foreign distributors and consumers. The best channel for product and brand influence and strength. At the same time, we received some real-time feedback from domestic and foreign dealers on ground, which is of great significance for us to involve brands and build better products in the future."

Buyers: Buyers at home and abroad are gathering in the world

CTE China Toys Fair has also become the first choice for high-quality Chinese suppliers of international buyers. This year's CTE China Toys Fair has increased the number of pre-registered visitors from overseas buyers of toy consumption countries by more than 60%. Germany, Korea, Russia, Japan, Buyers from Vietnam, Peru, Brazil and other countries have visited the group, including Lidl, PREBEBE, SACO, Carrfour, FamilyGames, Spin Master, Xalingo and other internationally renowned supermarkets, large chains, e-commerce and other buyers. purchase.

At the same time, provincial and municipal agents, wholesalers, department stores, hypermarkets, supermarkets, maternal and child chains, purchasing offices, online channel providers, educational institutions and other quality buyers in 500 cities and regions across the country have also participated in CTE. At the China Toy Fair, buyers from home and abroad gathered together to accurately connect mid- to high-end suppliers with one-stop access to multi-channel primary sources.

In order to achieve accurate docking and negotiation between the supply and demand sides, and to establish a communication channel between exhibitors and buyers, we visited the professional buyers of this exhibition. Tian Hong, president of Hamres Toys (China) Co., Ltd., said that the trend of the toy industry is undergoing a structural change period, mainly in the pattern of format competition. At this stage, brand communication and promotion between brands and retailers We must work together to integrate fragmented information and channels, spread the brand to consumers through a multi-channel approach such as professional exhibitions, use Internet technology together, and focus on the combination of community and specialized knowledge to rationally distribute product profits. Together to promote sales and profit growth.

Activity articles: highlights, activities, colorful presentations, industry, feast

CTE China Toys Fair is not only an exhibition, but also an industry event. It attracts global industry elites every year, and explores the current development status and market trends of the industry and explores new directions for industry development. Among them, the TJPA-G50 Leaders Summit shared the topic of consumer guidance and consumer education, “sharing, exploring and collaborating” to jointly develop the toy market; domestic excellent channel and overseas brand high-level roundtables, focusing on the market positioning of overseas brands in China Through omni-channel expansion of the Chinese market, product personality and localization balance strategy, etc., help international brands and domestic excellent channel providers to quickly connect, accurately layout the Chinese market; organize toy industry upgrades and innovative product display activities to promote product upgrades, Promote the transformation of product supply to “product + service”; hold cross-border e-commerce exchange meeting.

As the industry leader to lead the best platform, CTE China Toys Show will launch the latest trend product exhibition and conference in 2019, showcasing the globally-listed and innovative products listed in 2019 or planned to be launched in China in 2019. , functions, processes, materials and other five aspects have outstanding performance. Such as the Silverlit spy robot, the whole body of 8 motors; Eastcolight fruit keyboard, with a variety of fruits as a trigger switch; JAKKS paper bomb launcher, the use of web as a bullet shot and so on. At the same time, the site invited domestic major channel providers to give market potential assessment opinions, invited various media to vote, and finally determine the annual representative trend products, leading the future global new parenting trend.

CTE China Toys Fair strives to build a two-way international platform with “strong international brand matrix”, “strongest production lineup”, “precision zone service” and “all-category trend products”, and adhere to the balanced development of “domestic sales and foreign trade”. The trend of new products inside and outside, to examine the product procurement ideas from an international perspective, to build a bridge between suppliers and buyers, to lead the industry into the "internationalization" track and develop a new vane. We are waiting for you. On October 16-18, 2019, the 18th CTE China Toy Fair is looking forward to your visit.

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