Heilongjiang "Ice Hockey Town" Sports Economic Positioning Demonstration Meeting Held at Beijing Wharf Think Tank
On May 13th, the 16th Think Tank Brainstorming Symposium of Beijing Wharf Think Tank held the Heilongjiang Ice Hockey Town Sports Economic Positioning Demonstration Meeting on the Beijing WORK Beijing Wharf Think Tank Platform. The director of the Institute of Enterprise Management Innovation of the Chinese Academy of Management Sciences, Beijing WORK Beijing Chen Gui, the founder of the terminal and the executive chairman of the Beijing Real Estate Society, gave a special report entitled "Sports Town: Difficult to Operate, Design", and explained the main points of the idea of ​​developing a sports town. General Manager Qiu Feng introduced the current planning of the project.
Leaders attending the symposium were Zhou Jiucai, Director of the Department of Policies and Regulations of the National Tourism Administration, Tang Guangjiang, Secretary of the Party Committee and Dean of the Harbin Vocational College of Science and Technology, Dr. Zhang Yangwu, Professor-level Senior Engineer of the Cadastral Department of the Ministry of Natural Resources, and Director of the Office of the Sports Culture Development Center of the State Sports Administration Haoran Sun, founder of the magazine, vice president of the magazine, co-founder and president of Beijing WORK-Beijing Terminal Luan Hongyan, chairman of China Olympic Group Wang Shuyan, vice president of Beijing Lvwei Tourism Holdings Group, general manager of the tourism operation department Qin Chuan, contemporary town Sun Jian, General Manager of Development Co., Ltd. Yu Benjiang, Chairman of Harbin Great Investment Co., Ltd., Qiu Feng, General Manager, Co-founder of Beijing WORK-Beijing Terminal, Zhang Ruxun, Secretary-General of the Innovation and Branding Committee of the China Market Association, Beijing WORK-Beijing Terminal Secretary Li Dongmei and others.
At the meeting, the panel of experts agreed that 2015 was the first year of the town with Chinese characteristics, and 2017 was the year of great development. In recent years, under the background of the development and upgrading of characteristic towns, cultural tourism leisure characteristic towns first benefited. Cultural and tourism towns have a clear profit model and strong reproducibility. The relevant listed companies have rich operating experience and strong resource introduction capabilities. It is easier to form large-scale market operations. The future development speed and prospects are very optimistic.
At present, signs of overheating in the development of characteristic OEM real estate towns have emerged, revealing signs of easy construction and difficult operations. The expert group believes that it is necessary to be cautious in developing characteristic towns, and it is necessary to demonstrate and draw lessons from failure in the early stage.
As a kind of cultural tourism leisure town, sports characteristic towns not only have the characteristics of characteristic towns, but also have rich resource endowments, cultural inheritance, and sports industry gathering ability. The emergence of sports characteristic towns can well integrate sports and tourism, which not only meets the needs of people's leisure travel, but also can achieve the effect of leisure and fitness through the experience of various sports, and is more and more important to the modern health. People are very attractive.
Chen Gui, director of the Institute of Enterprise Management Innovation of the Chinese Academy of Management Sciences, founder of Beijing WORK Beijing Terminal, and executive chairman of the Beijing Real Estate Society, made a special reportâ–¾
Chen Gui mentioned in the report that sports towns are emerging formats that have emerged with the development of China's sports tourism industry, new urbanization, and social lifestyles. As a prospective and exploratory research, starting from the concept of sports town, according to the possibility of industry, according to the different types of industries and target audiences, sports towns are divided into four categories:
Industrial sports town
Sports town
Sports sports town
In keeping with the development of the times, sports towns have embarked on a unique development path in the category of characteristic towns. In the development process, it is necessary to recognize the development type of sports towns in order to grasp the characteristics of sports town development and the core competitiveness of independent operation.
Next, Chen Gui interpreted the naked town of Moganshan in Zhejiang, the hot spring town of Tangshan in Jiangsu, the mountainous resort sports tourism town of Chamonix in France, and Montebello in Italy from the aspects of town positioning, town value, and business type. The well-known cases at home and abroad, such as the characteristic towns of Nabing Snow Shoes Industry, have proposed four elements that characteristic sports towns should focus on and develop:
Resource endowment and location advantage
Core identification and diversified profit
Industrial ecological chain and independent operation of domestic and foreign events and organization platforms
He emphasized that in the development of sports-specific towns, the value of the town depends on the industrial value and wins or loses in planning and design. For example, the naked heart town of Mogan Mountain in Zhejiang, with its good ecological and natural environment and local sports and fitness, leisure, Venue services and sports goods sales and manufacturing companies, organically integrate sports, health, culture, tourism and other industries, timely launch outdoor sports and cultural projects to meet market demand, create outdoor sports event distribution center, mountain training ideal place, sports culture exhibition place , A place for research and development of sporting goods, a place for leisure and tourism, and a place where the wealthy people live.
To build and develop sports towns with unique characteristics, it is very important to have a high vision, to master originality, and to have a unique IP. The imitation, plagiarism, and piracy projects have a high failure rate. The Greit project must be based on ice, not snow; indoors are the main, outdoor is the supplement; ice hockey, football, and speed skating are equally important. They are closely integrated with the cultivation of vocational education talents and the training of professional coaches and referees. The combination of domestic and international resources, official production The principle of collaborative promotion of learning, research and enterprise.
From top to bottom: Zhou Jiucai, director of the Department of Policies and Regulations of the National Tourism Administration, Zhang Yangwu, cadastral division, doctoral and professor-level senior engineer of the Ministry of Natural Resources, Sun Haoran, director of the Office of Sports Culture Development Center of the State Sports Administration, Wang Shuyan, chairman of the China Olympic Group, Beijing Qin Chuan, Vice President of Luwei Cultural Tourism Holding Group, Sun Jian, General Manager of Contemporary Town Development Co., Ltd.â–¾
Director Zhou Jiucai, Dean Tang Guangjiang, Director Zhang Yangwu, Director Sun Haoran, Chairman Wang Shuyan, Vice President Qin Chuan, General Manager Sun Jian, etc. from the interpretation and problems of cultural tourism policy, Harbin science and technology vocational education talent training advantages, the State Council land three Regulations and policies, location advantages, sports + tourism, cultural and tourism project failure cases, land use strategies, capital balance, development rhythm, and development and operation of characteristic towns The town project conducted discussions and put forward many constructive suggestions. It is generally accepted that Harbin Great has a natural geographical advantage based on sports and a small town based on ice hockey characteristics. It is necessary to gather manpower, technology, information, capital and other factors to explore and refine industrial resources with inherent development advantages and determine its industry. After the direction of development, it is necessary to continuously realize the integration of its supporting industries, service industries and supporting industries in order to form a relatively perfect industrial chain.
Tang Guangjiang, Party Secretary and Dean of Harbin Vocational College of Science and Technologyâ–¾
Dean Tang Guangjiang introduced Harbin Vocational College of Science and Technology as the former Harbin Teachers ’Sports College, Acheng Teachers College and Wuchang Teachers College. His historical superiority is physical education. He specifically mentioned that 2019 is the 100th anniversary of the school. In terms of training of ice and snow sports professionals, the school ranks first in the country. Half of the leaders of Harbin primary and middle school physical education teaching and research teams are graduates of the school. At present, the professional coaches of the major ski resorts in the country are basically from the school. People in Longjiang have a deep cultural accumulation of love for ice and snow, and the shortage of ice sports infrastructure in Heilongjiang urgently needs to be made up. When inspecting Heilongjiang, General Secretary Xi Jinping put forward ice and snow, which is also an important instruction of Jinshan and Yinshan, and also put forward the strategic requirements for 300 million people to go on ice and snow.
In 2022, China will be holding the 24th Winter Olympics, the revitalization of the Northeast and the economic transformation of Longjiang. The training of ice and snow sports talents and the improvement of facilities should seize the rare historical development opportunities to go to the next level. Both the Heilongjiang Provincial Party Committee and the Harbin Municipal Party Committee and the Municipal Government attach great importance to the rapid development of Longjiang's sports career. The construction of the ice and snow sports town is a rare historical opportunity for the development of Longjiang's vocational education, industry, research and development, and it also makes the school more determined to continue to play sports. Confidence in the professional development of superior disciplines. I hope that all experts can come to the school to guide their work, provide help for the school's sports talent innovation and entrepreneurship and college sports industry incubator, and provide intellectual help for the new development of higher vocational education school-enterprise cooperation.
General Manager Qiu Feng introduced that the project is located in Juyuan Town, Songhua River Bay District, next to two wetland parks, Binjiang and Baiyupaoâ–¾
Chairman Yu Benjiang and General Manager Qiu Feng expressed their heartfelt thanks to the leaders for their suggestions and suggestions, and expressed that through this think tank forum, they had a clearer idea and direction for the town of Grete Sports, and invited participants The leading guests went to Harbin for further field visits at an appropriate time. They set off early to strive to make this project a benchmark project for the Beijing terminal think tank, and become the most prestigious ice hockey sports town in Heilongjiang Province and even the whole country. Understand digestion and report in detail to the leaders of Harbin Municipal Committee and Municipal Government.
The meeting ended successfully in a fruitful atmosphere. Through the brainstorming and wisdom storm of the leading experts, many constructive and forward-looking theories were drawn.
On May 13th, the 16th Think Tank Brainstorming Symposium of Beijing Wharf Think Tank held the Heilongjiang Ice Hockey Town Sports Economic Positioning Demonstration Meeting on the Beijing WORK Beijing Wharf Think Tank Platform. The director of the Institute of Enterprise Management Innovation of the Chinese Academy of Management Sciences, Beijing WORK Beijing Chen Gui, the founder of the terminal and the executive chairman of the Beijing Real Estate Society, gave a special report entitled "Sports Town: Difficult to Operate, Design", and explained the main points of the idea of ​​developing a sports town. General Manager Qiu Feng introduced the current planning of the project.
Leaders attending the symposium were Zhou Jiucai, Director of the Department of Policies and Regulations of the National Tourism Administration, Tang Guangjiang, Secretary of the Party Committee and Dean of the Harbin Vocational College of Science and Technology, Dr. Zhang Yangwu, Professor-level Senior Engineer of the Cadastral Department of the Ministry of Natural Resources, and Director of the Office of the Sports Culture Development Center of the State Sports Administration Haoran Sun, founder of the magazine, vice president of the magazine, co-founder and president of Beijing WORK-Beijing Terminal Luan Hongyan, chairman of China Olympic Group Wang Shuyan, vice president of Beijing Lvwei Tourism Holdings Group, general manager of the tourism operation department Qin Chuan, contemporary town Sun Jian, General Manager of Development Co., Ltd. Yu Benjiang, Chairman of Harbin Great Investment Co., Ltd., Qiu Feng, General Manager, Co-founder of Beijing WORK-Beijing Terminal, Zhang Ruxun, Secretary-General of the Innovation and Branding Committee of the China Market Association, Beijing WORK-Beijing Terminal Secretary Li Dongmei and others.
At the meeting, the panel of experts agreed that 2015 was the first year of the town with Chinese characteristics, and 2017 was the year of great development. In recent years, under the background of the development and upgrading of characteristic towns, cultural tourism leisure characteristic towns first benefited. Cultural and tourism towns have a clear profit model and strong reproducibility. The relevant listed companies have rich operating experience and strong resource introduction capabilities. It is easier to form large-scale market operations. The future development speed and prospects are very optimistic.
At present, signs of overheating in the development of characteristic OEM real estate towns have emerged, revealing signs of easy construction and difficult operations. The expert group believes that it is necessary to be cautious in developing characteristic towns, and it is necessary to demonstrate and draw lessons from failure in the early stage.
As a kind of cultural tourism leisure town, sports characteristic towns not only have the characteristics of characteristic towns, but also have rich resource endowments, cultural inheritance, and sports industry gathering ability. The emergence of sports characteristic towns can well integrate sports and tourism, which not only meets the needs of people's leisure travel, but also can achieve the effect of leisure and fitness through the experience of various sports, and is more and more important to the modern health. People are very attractive.
Chen Gui, director of the Institute of Enterprise Management Innovation of the Chinese Academy of Management Sciences, founder of Beijing WORK Beijing Terminal, and executive chairman of the Beijing Real Estate Society, made a special reportâ–¾
Chen Gui mentioned in the report that sports towns are emerging formats that have emerged with the development of China's sports tourism industry, new urbanization, and social lifestyles. As a prospective and exploratory research, starting from the concept of sports town, according to the possibility of industry, according to the different types of industries and target audiences, sports towns are divided into four categories:
Industrial sports town
Sports town
Sports sports town
In keeping with the development of the times, sports towns have embarked on a unique development path in the category of characteristic towns. In the development process, it is necessary to recognize the development type of sports towns in order to grasp the characteristics of sports town development and the core competitiveness of independent operation.
Next, Chen Gui interpreted the naked town of Moganshan in Zhejiang, the hot spring town of Tangshan in Jiangsu, the mountainous resort sports tourism town of Chamonix in France, and Montebello in Italy from the aspects of town positioning, town value, and business type. The well-known cases at home and abroad, such as the characteristic towns of Nabing Snow Shoes Industry, have proposed four elements that characteristic sports towns should focus on and develop:
Resource endowment and location advantage
Core identification and diversified profit
Industrial ecological chain and independent operation of domestic and foreign events and organization platforms
He emphasized that in the development of sports-specific towns, the value of the town depends on the industrial value and wins or loses in planning and design. For example, the naked heart town of Mogan Mountain in Zhejiang, with its good ecological and natural environment and local sports and fitness, leisure, Venue services and sports goods sales and manufacturing companies, organically integrate sports, health, culture, tourism and other industries, timely launch outdoor sports and cultural projects to meet market demand, create outdoor sports event distribution center, mountain training ideal place, sports culture exhibition place , A place for research and development of sporting goods, a place for leisure and tourism, and a place where the wealthy people live.
To build and develop sports towns with unique characteristics, it is very important to have a high vision, to master originality, and to have a unique IP. The imitation, plagiarism, and piracy projects have a high failure rate. The Greit project must be based on ice, not snow; indoors are the main, outdoor is the supplement; ice hockey, football, and speed skating are equally important. They are closely integrated with the cultivation of vocational education talents and the training of professional coaches and referees. The combination of domestic and international resources, official production The principle of collaborative promotion of learning, research and enterprise.
From top to bottom: Zhou Jiucai, director of the Department of Policies and Regulations of the National Tourism Administration, Zhang Yangwu, cadastral division, doctoral and professor-level senior engineer of the Ministry of Natural Resources, Sun Haoran, director of the Office of Sports Culture Development Center of the State Sports Administration, Wang Shuyan, chairman of the China Olympic Group, Beijing Qin Chuan, Vice President of Luwei Cultural Tourism Holding Group, Sun Jian, General Manager of Contemporary Town Development Co., Ltd.â–¾
Director Zhou Jiucai, Dean Tang Guangjiang, Director Zhang Yangwu, Director Sun Haoran, Chairman Wang Shuyan, Vice President Qin Chuan, General Manager Sun Jian, etc. from the interpretation and problems of cultural tourism policy, Harbin science and technology vocational education talent training advantages, the State Council land three Regulations and policies, location advantages, sports + tourism, cultural and tourism project failure cases, land use strategies, capital balance, development rhythm, and development and operation of characteristic towns The town project conducted discussions and put forward many constructive suggestions. It is generally accepted that Harbin Great has a natural geographical advantage based on sports and a small town based on ice hockey characteristics. It is necessary to gather manpower, technology, information, capital and other factors to explore and refine industrial resources with inherent development advantages and determine its industry. After the direction of development, it is necessary to continuously realize the integration of its supporting industries, service industries and supporting industries in order to form a relatively perfect industrial chain.
Tang Guangjiang, Party Secretary and Dean of Harbin Vocational College of Science and Technologyâ–¾
Dean Tang Guangjiang introduced Harbin Vocational College of Science and Technology as the former Harbin Teachers ’Sports College, Acheng Teachers College and Wuchang Teachers College. His historical superiority is physical education. He specifically mentioned that 2019 is the 100th anniversary of the school. In terms of training of ice and snow sports professionals, the school ranks first in the country. Half of the leaders of Harbin primary and middle school physical education teaching and research teams are graduates of the school. At present, the professional coaches of the major ski resorts in the country are basically from the school. People in Longjiang have a deep cultural accumulation of love for ice and snow, and the shortage of ice sports infrastructure in Heilongjiang urgently needs to be made up. When inspecting Heilongjiang, General Secretary Xi Jinping put forward ice and snow, which is also an important instruction of Jinshan and Yinshan, and also put forward the strategic requirements for 300 million people to go on ice and snow.
In 2022, China will be holding the 24th Winter Olympics, the revitalization of the Northeast and the economic transformation of Longjiang. The training of ice and snow sports talents and the improvement of facilities should seize the rare historical development opportunities to go to the next level. Both the Heilongjiang Provincial Party Committee and the Harbin Municipal Party Committee and the Municipal Government attach great importance to the rapid development of Longjiang's sports career. The construction of the ice and snow sports town is a rare historical opportunity for the development of Longjiang's vocational education, industry, research and development, and it also makes the school more determined to continue to play sports. Confidence in the professional development of superior disciplines. I hope that all experts can come to the school to guide their work, provide help for the school's sports talent innovation and entrepreneurship and college sports industry incubator, and provide intellectual help for the new development of higher vocational education school-enterprise cooperation.
General Manager Qiu Feng introduced that the project is located in Juyuan Town, Songhua River Bay District, next to two wetland parks, Binjiang and Baiyupaoâ–¾
Chairman Yu Benjiang and General Manager Qiu Feng expressed their heartfelt thanks to the leaders for their suggestions and suggestions, and expressed that through this think tank forum, they had a clearer idea and direction for the town of Grete Sports, and invited participants The leading guests went to Harbin for further field visits at an appropriate time. They set off early to strive to make this project a benchmark project for the Beijing terminal think tank, and become the most prestigious ice hockey sports town in Heilongjiang Province and even the whole country. Understand digestion and report in detail to the leaders of Harbin Municipal Committee and Municipal Government.
The meeting ended successfully in a fruitful atmosphere. Through the brainstorming and wisdom storm of the leading experts, many constructive and forward-looking theories were drawn.
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