How does the smart home stage the "attack and defense"? Industry: Focus on products and services to gain insight into user needs

South China News Center Zhang Jinbao from Shenzhen

According to the latest Kearney report, by 2020, the overall size of global smart home will increase from the current 10 billion US dollars to 50 billion US dollars, and is expected to surge to 400 billion US dollars in 2030. By 2030, sales in the Asian market will exceed US$115 billion, accounting for more than 25% of the global market. From Orviet Consulting, the overall output value of China's smart homes will exceed RMB1 trillion in 2020.

Under the wave of smart homes, the competitive situation of enterprises has become more and more obvious. According to industry insiders, the smart home market will grow rapidly in the next few years. Smart home enterprises will only work hard on product research and development, and truly consider the experience for consumers to become the final winner. How to focus on products and services, and accurately understand user needs is a question that needs to be answered by smart home companies that are currently standing on the air.

The huge market share has attracted domestic and foreign giants to join the smart home industry. The technology giant Apple has increased the promotion of HomeKit smart home platform in China. Baidu and Xiaomi have promoted smart life, and Huawei has launched Hilink connection service. Smart life is possible. Recently, ITOO Smart Home launched the new generation of intelligent central control of ITOO EDGE 5, adding new exploration to the smart home industry.

In fact, “smart home” is not a new concept, and many multinational companies have been laid out. How do domestic enterprises differentiate their competition in the market, tap the core advantages, and have a more accurate understanding of the new trend of smart homes, testing the wisdom of domestic industrial development.

In the view of the director of ITO Smart Home and general manager Zhang He, some products appear to be high-end in the current smart home market, but in actual use, they are found to be just a hardware module, plus a slightly mentally retarded APP.

Analysts believe that smart homes have been concentrated on APP control, scene panels, etc., and the smart manifestation is weak. With the popularization of AI technology, speech recognition and other innovations and applications, it provides operational support for the new stage of smart home.

Zhang He proposed that a complete smart home system requires a variety of sensors and actuators to help users perceive and control their homes. A well-designed network is needed to connect all sensors, actuators, and various household appliances. connected.

However, some people in the industry admit that in recent years, smart home slogans have screamed, but they have been able to land. In this regard, Zhang He said, "The smart home system must also include a smart expert system to assist users in analysis and decision making, which is the ITOT smart central control. Intelligent central control is the basis for determining whether the entire smart home is intelligent or 'mental barrier' Factor. This complex structure is the standard structure of smart home systems, and this complexity is also one of the most important bottlenecks in the popularity of smart homes."

According to Zhang He, in addition to the revolutionary product-ITOO EDGE 5, a new generation of intelligent central control,ITOO also launched a series of breakthrough innovative products such as smart panels, smart curtain motors and smart door locks.

In this turbulent wave of smart homes, in order to seize the commanding heights of the smart home market, whether it is a cross-border giant or an original industry amnesty, they have launched a life-and-death struggle in the increasingly competitive situation, and they have invested heavily in deep layout. “Ken will work hard on product development, and the company that truly considers the experience for consumers will become the final winner.” Zhang He emphasized.

(Editor: Zhao Yanping HF094)

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