In the past ten years, due to the influence of home appliances to the countryside and old-for-new policies, the demand for white goods, represented by refrigerators and washing machines, has been released in a non-linear manner. In 2009-2011, ice-washed products were rapidly popularized by policy subsidies, and also overdrafted demand growth in the later period, which slowed the demand growth of ice-washing products after 2012. However, since 2018, ice-washing products are expected to usher in an inflection point. As the product life expectancy and consumer demand escalate, a large number of users enter the product renewal period, and the trend of the stock market-driven market growth begins to rise.
When the purchasing power rises from the popular demand to the replacement demand, the consumer's decision to purchase the home appliance is also transformed from the simple functional demand of the alternative labor to the demand for higher quality consumer experience that enhances the quality of life and meets the individual needs. This has brought opportunities for home appliance manufacturers to innovate and evolve, build new product competitiveness, and create a “new laneâ€.
How to find the direction of innovation, in order to effectively stimulate consumer demand and seize opportunities in the market? Technological breakthrough innovation is of course important, but the advancement of product technology, in the final analysis, is to return to the user's use of the scene, so that the product's functional and technological innovations are integrated into the user's various needs scenarios, and the user's demand for quality of life is upgraded. Closely fit.
TCL 2018 Spring New Product Launch Conference Held in Shanghai
As a representative of consumption upgrades, “health†is becoming an important consideration for more and more consumers in purchasing home appliances. Therefore, the pollution-free washing machine launched by TCL refrigerator washing machine in 2016 soon became the new favorite of the market. This year, TCL refrigerator washing machine upgraded “free pollution†to “free pollution +†at the new product launch conference in spring, so that “free pollution†upgraded from product technology innovation to brand strategy, and at the time of product replacement, for users Create a healthy home speed under the full scene of laundry.
Create a new era of pollution-free laundry, washing machine is not only a substitute for hands
The popularity of washing machines has liberated thousands of consumers from the labor of hand laundry, and has become an indispensable family "member" of modern families. However, the ordinary washing machine seems to be a convenient laundry process, but it hides hidden dangers. A large amount of dirt is hidden inside the washing machine after long-term use, and it breeds bacteria and heavy metal pollution, causing secondary pollution of clothes.
XCL Zhe, Product Director of Washing Machine Product Center of TCL White Appliances Division, talks about the secondary pollution hazard of laundry
As a leading domestic appliance company, TCL refrigerator washing machine has long been aware of this defect of the traditional washing machine, and is committed to creating a washing machine product that can be truly free of pollution. In 2016, TCL refrigerator washing machine was the first in the industry to introduce a pollution-free pulsator washing machine, which opened the curtain of the era of pollution-free washing machine. It was called “an innovation in the history of washing machine that is closest to the actual health needs of usersâ€.
In the following two years, TCL washing machine through the painstaking research and development, constantly overcome the problem of pollution-free technology, and successively launched TCL pollution-free drum washing machine, pollution-free barrel in the barrel washing machine and other line-free pollution-free products, became a free sewage system solution The founder and the maker of the pollution-free standard have successively obtained the China National Technology Certification and four international patents.
In 2018, free pollution leads to a healthy life upgrade
TCL has been available for two years since its inception. Based on two years of technical accumulation and consumer demand insights, TCL washing machines have proposed "free pollution" to "free pollution +" at the spring conference in March. Strategic upgrade. This means that “free pollution†has risen from the technical label of the TCL washing machine to the brand strategy, representing the concept of the TCL refrigerator washing machine to upgrade the direction of healthy living quality.
XCL Zhe, Product Director of Washing Machine Product Center of TCL White Appliances Division, released the “No Pollution +†Strategy
In terms of product line, “free pollution +†is a more in-depth implementation of the TCL refrigerator washing machine on the anti-fouling function of the washing machine product. TCL refrigerator washing machine announced at the press conference that with the "free pollution +" strategy, TCL washing machine will take the lead in achieving full-line washing machine products. In 2018, the offline channel business in China took the lead in realizing the whole product line to avoid pollution, and fully promoted the pollution-free shared washing machine into the campus, caring for the health of students, and stopped the research and development investment of non-soil-free washing machine products within this year, and stopped production by 2020. Non-stainless washing machine, providing more users with the health care brought by the pollution-free washing machine, creating 100% free sewage health care. This move of the TCL refrigerator washing machine aims to make the pollution-free one no longer one of the options for consumers to purchase washing machine products, but to make the pollution-free standard a standard in family life and achieve a comprehensive upgrade to a healthy life.
The pollution-free function itself is no longer limited to the single step of “laundryâ€. Taking the recent new products as the leading factor, TCL washing machine has a new interpretation of “free pollutionâ€, that is, 100% free of all-round, whole process and full life. “All-round pollution-free†means completely eliminating all kinds of pollutants such as fixed pollutants (filaments, hair, metals, oxides, etc.) and pathogens (bacterial microorganisms), achieving 100% health care; In the washing process, there is no need for separate procedures, it is convenient and worry-free, and it is easy to achieve complete pollution-free; “Life-free pollution-free†means that the TCL pollution-free washing machine will be used from the time of purchase to use, regardless of the length of time. Free of pollution, to achieve a healthy life cycle.
XCL Zhe, Product Director, Washing Machine Product Center, TCL White Appliances Division, explains the innovative technology of TCL pollution-free washing machine
If the most ideal technological innovation is to make users feel the existence of technology, then the "free pollution" of TCL washing machine is to make the pollution-free throughout the use process, fully integrated into the consumer's habits, so that the pollution-free Technology is seamlessly integrated into everyday life.
"No pollution +", not only free of dirt
In the era of diversified lifestyles, if the home appliances can bring "care" to the user in terms of specific scenarios or individualized needs, the user can intuitively feel the improvement of the quality of life. Therefore, the “free pollution +†of TCL washing machine is not only an upgrade to a healthy life, but also a more convenient quality life for consumption under different scenarios and needs.
Although washing and drying is not a new concept for consumers, in the actual use process, it is not easy to take care of the drying quality, drying efficiency and protection of clothing. After painstaking research and development, TCL pollution-free washing machine adopts the first low-temperature quick-drying condensing type washing and drying machine, double-layer high-efficiency metal condenser, achieving 40-minute speed-washing and drying--two shirts for 40 minutes, fast washing, drying and drying 2 shirts are dried at a speed of 26 minutes; at the same time, the drying temperature is 50 degrees low temperature drying, so that the clothes can be finely dried during the low temperature drying process, even for wool, down, silk and other materials. Business people who are fast-paced and eager to quickly complete washing and drying are undoubtedly extremely useful features.
TCL free-flow washing machine realizes 40-minute speed washing and drying
For families with more family members or different laundry needs, the TCL pollution-free barrel washing machine creates a “1+N†washing mode, and 1+N exclusive space allows a washing machine to meet The personalized laundry needs of each family member; and the 12KG ultra-large capacity drum washing can meet the needs of the whole family for a large amount of laundry at one time, and also facilitate the cleaning of curtains and other large objects, and enhance the convenience of washing through a wider range of usability.
TCL global brand spokesperson Ma Tianyu experience TCL pollution-free washing machine
With the full liberalization of the second child policy, it is expected that there will be a small birth peak in 2017-2019. The "soil-free +" feature of the TCL washing machine will better meet the needs of infant and child care. And 45 dB of quiet washing can also avoid the impact of noise on the family members during the laundry process.
Product upgrades require technological innovation, but technological innovation is not a purely sleek technology that deviates from user needs. From the perspective of users, discovering and solving the pain points of consumers and letting technology serve life is the only way to win the users in the stock market. TCL washing machine is based on the leading of healthy life, from the free pollution to the “free pollution +†all-round experience, so that the product experience to cater to the diverse needs of different users. This not only provides consumers with a washing machine product with a better experience, but also makes the TCL refrigerator washing machine a strong competitor in the tide of product replacement.
Editor in charge: Cai Lina
Steel Office Table with Drawers for Sale,Office Table Metal,Steel Office Table Price
LUOYANG SHIDIU IMPORT AND EXPORT CO., LTD , https://www.shadowcabinete.com