Foreign food packaging decoration design

Serialization

Health foods generally appear in the form of a series of products. Therefore, the interior design is also serialized. For the same brand of different varieties of food, fonts, layout style uniform, in order to enhance visual effects. The color, fragrance and taste of different varieties of food are generally distinguished by color codes. For example, the same brand of juice candy, orange orange, fruit, honey, walnut flavor with green, sesame flavor with brown, apricot flavor with apricot, the rest of the trademark, font, picture style uniform, in visual effects There is both a sense of integrity and distinction.

Colors and patterns

For low-calorie, low-cholesterol, micro-sugar, and thin-salt health foods, early designs generally used light colors, even white, suggesting that products would not make people fat or stimulate high blood pressure. Giving people the illusion of "puritan food", they later gradually turned into food-used warm colors. However, the packaging of healthy supplement foods such as various vitamins, calcium, zinc, selenium, seaweed, cod liver oil, sunflower oil, garlic oil, evening primrose oil, etc. is generally based on the color of creamy, ivory and other elegant colors. Health food packaging screen, the general composition of a relatively simple, to show the natural sense of the main, so often use pastoral style, such as animal husbandry to taste fruit, wheat and other real image to express the product's natural ecology.

Description and marking

The nutrients expressed on the packaging of healthy foods must be approved by the competent authority, and their effects must not be arbitrarily exaggerated. With regard to the health characteristics of food, there are regulations in all countries. Such as the US Food Administration recently announced the provisions of the sodium content of food, required to indicate the sodium content or salt content of food on the food packaging label, and requires that each food contains less than 35 mg sodium, can be marked "No sodium" or "No salt added". France's regulation on the calorie content of foods is that each food item does not exceed 300 calories in order to be labeled "low calories." Markers of health characteristics are generally arranged in the focus of the front sight of the package and are very eye-catching. Trademarks, product names, health characteristics, physical images and capacities have become the five major elements in the design of healthy food screens. In order to facilitate the production and marketing of healthy foods, the Lakhar Lab in London, United Kingdom has designed a set of "healthy food symbolic symbols." In addition, the date of shipment and the expiration date must also be stated on the packaging.