Pu-erh tea packaging "seven sins"

There is a generation of Song, Long Tuan Feng cakes exclusive to the capital, the scholars do not meet to ask you to "eat no", but "drink not." People rely on clothing and horses to rely on saddles, and Pu'er sells well on packaging. I think that the cause of this act of drinking can not be ruled out by the packaging factor. What is unreasonable is that the historical materials are unknown to the packaging language. Textual criticism. In the new century, Xing Pu'er, many tea friends said that Pu'er tea packaging basically can not be separated from the four words: chilling, ugly. Together, it can be summed up as "seven sins." In accordance with the principle of "letter of communication," according to the principle of registration, according to the degree of priority, it is compiled as follows. It is hoped that there will be a role to punish the former and remedy the illness and save the tea:

stuffy. Dreary and dark, lifeless, is the first common problem in the packaging of Pu'er tea. As we all know, regardless of raw tea or cooked tea, the color of Pu-Erh tea soup does not collide with the color of coffee, but many companies make the gift box brown, on the grounds that it looks noble and beautiful, and brown color can show nobility. Red, orange, yellow, green, blue, blue, and purple are idle. Pu'er tea from the mountainous areas of Yunnan is necessary to become a "fake foreign devil".

Crude. The packaging design is rough, the packaging material is rough, the company does not have its own ideas, the design company lacks professional quality, cotton, linen, silk, silk, gold, silver, copper, iron grasp what to wear Pu'er tea, tube you like Do not like to wear. Please, the black tea has long been not too cute, so even more difficult to toss, the eyes of the economic era, how does Pu'er tea face the general public's beauty pageant?

shallow. Superficiality is also a major problem in Pu'er tea packaging. Sometimes it is not a design company that does not have the idea of ​​Pu'er tea packaging. It is not that Pu-erh tea companies do not have packaging awareness, but they are eager for quick success and instant benefits. They try their best, they want to get good ideas, they can't make good looks, they have ideas, but they are superficial. Half-pull Pu'er tea packaging abounds, commonly known as Pu-erh tea packaging of bean curd;

copy. A big copy of the world packaging, what good packaging to read what, what packaging popular copy what, this is a lot of design companies, Pu'er tea companies shameful behavior. Out of the mix will sooner or later, even in the Pu-Erh tea packaging industry where intellectual property rights are not perfect, a man afraid of not being so Guo Jingming (an 80-year-old male writer known for plagiarism and plagiarism)! Don't forget that Comrade Zhang Bi, a soldier of the revolutionary predecessor, taught us to say that you are not afraid of being upset by you today.

earth. The aforementioned brown earth is not counted. Due to the interests of pursuing old tea, some people splashed water and sprinkled ash. The dungeons came out of jail, the wind was blowing in the sun and the rain, and the wet husks in dry positions were fierce. The so-called “old tea” was packaged. Got a dirty face, like an urn dug out from the ground, with dust and bacteria, is this necessary?

old. 7 things to open the door, firewood, rice, oil, salt, sauce, vinegar, tea. Now Pu'er tea is afraid to be ranked in the top three. However, packaging still can not go up, the party's tough, round rigid, out of the province people say good to drink ugly, exporters said that it is difficult to dare to drink, is it right? Pu'er tea packaging also needs to break four old: the old business, old ideas, Old look, old talent;

Chaos. Several Indian-style printed Chinese characters are on the cardboard box. They are modernists and brush a few brushstrokes. They are said to be classical. Puer tea has not formed mainstream packaging, nor has it become non-mainstream. The Pu'er tea packaging industry is a mess, and it can't be found in a boutique. Pu'er tea packaging, you are a performance art or installation art. Ordinary people I can't read, can't afford it. In the end is it used to drink?