Printing is a kind of commodity. There is an exchange of goods. The relationship of printed goods exchange is very simple: one is for printing customers to buy printing, the other is for printing companies to sell printing. Printing is just a medium to meet the needs of communication. Customers are buying the unique value that ink can transfer to paper. Because the customer's expectations for printing are not the same, a print format of a specification cannot meet everyone's needs. Today, customers demand that the flyers have vivid colors; perhaps tomorrow, customers will demand that the annual report be of high fidelity.
Similarly, in the printing industry where prices are transparent, oversupply, and profit margins are low, successful printers are not just simply printing. They will make their printing process more distinctive and reexamine with different processing and sales perspectives." The meaning of the term "quality" provides customers with tailored products and personalized services. This gives printing companies a good opportunity. Whenever printing is required, print customers will think of them. Therefore, the printer is no longer just a commodity, but also an important partner to solve the needs of the printing buyer.
But the crux of the problem is that satisfying each customer's unique needs will make any printing company bankrupt quickly. To achieve maximum profitability for printing, it is necessary to implement standardized production, but this obviously runs counter to the concept of customization, because traditional mass production and personalized modes are incompatible.
So how does a printer handle the conflict between the user's individual needs and standardization? Perhaps "mass customization" is exactly what you are looking for.
The so-called mass customization refers to the continuous improvement of the production line under the promotion of standardized customer customization, making the equipment more flexible to meet the different needs of the thousands of users of the same product.
There is no doubt that the purpose of mass customization is to synthesize the advantages of two opposing processing models--mass production and custom production. Mass customization is not only trying to lower production costs through standardization but also gaining a competitive advantage through customization. Mass customization can deepen market penetration. Increase customer loyalty, shorten production cycles, and increase profits.
Of course, to understand mass customization, you must first understand the six key concepts in mass customization:
1. Place yourself to evaluate printing. Understand your customers' needs and make sure that what you offer is what they expect. For some different production processes in the project, consider standardization and determine the production cost level for a particular project.
2. Providing the Right Number of Choices Effective mass customization not only depends on the understanding of user expectations, but also on the transformation of this information into the right amount, considering giving customers more choice of standardized products. The color scheme can provide 173 lines/inch GRACoL standard, 175 lines/inch Dmaxx standard, SBS optimal frequency screening, C2MYK, and high fidelity achieved by extended color settings, which can extend the color gamut or replace spot colors. Such as Creo SpotlessTM no spot color system.
3. Creating a Modular Production System A printer can standardize several key product features to provide maximum visible user customization. These features should be pre-screened and then integrated into the production workflow.
4. Information Sharing Let everyone in the company get relevant information about customer orders and production processes so that each employee is supporting the company. Satisfy customer needs "in the same position."
5. Establishing Direct Relationships with Customers When a customer orders a product, the printing company can obtain market information that is not available in many traditional market research. Good customer relationships depend on in-depth understanding of customers, the establishment of a customer database, the breakdown of customers, work processes, and prints, tailoring production and services for each customer's product.
6. Retaining Customers In addition to providing users with product selection rights, Mass Customization also creates a custom, consistent user interface that enhances customer loyalty.
Business Management Expert W. Dr. Edwards Deming believes that quality is "meeting customer expectations." Therefore, a truly "high-quality" printer can understand that quality is not high or low, but it is a gap between customer expectations and the ability to effectively adjust its standardized production platform to meet customer expectations is an important weight to increase the competitiveness of the company.
For information on mass customization, visit the website:
Http://WWW. masscustomlzatiOn. De/index_english.htm
Similarly, in the printing industry where prices are transparent, oversupply, and profit margins are low, successful printers are not just simply printing. They will make their printing process more distinctive and reexamine with different processing and sales perspectives." The meaning of the term "quality" provides customers with tailored products and personalized services. This gives printing companies a good opportunity. Whenever printing is required, print customers will think of them. Therefore, the printer is no longer just a commodity, but also an important partner to solve the needs of the printing buyer.
But the crux of the problem is that satisfying each customer's unique needs will make any printing company bankrupt quickly. To achieve maximum profitability for printing, it is necessary to implement standardized production, but this obviously runs counter to the concept of customization, because traditional mass production and personalized modes are incompatible.
So how does a printer handle the conflict between the user's individual needs and standardization? Perhaps "mass customization" is exactly what you are looking for.
The so-called mass customization refers to the continuous improvement of the production line under the promotion of standardized customer customization, making the equipment more flexible to meet the different needs of the thousands of users of the same product.
There is no doubt that the purpose of mass customization is to synthesize the advantages of two opposing processing models--mass production and custom production. Mass customization is not only trying to lower production costs through standardization but also gaining a competitive advantage through customization. Mass customization can deepen market penetration. Increase customer loyalty, shorten production cycles, and increase profits.
Of course, to understand mass customization, you must first understand the six key concepts in mass customization:
1. Place yourself to evaluate printing. Understand your customers' needs and make sure that what you offer is what they expect. For some different production processes in the project, consider standardization and determine the production cost level for a particular project.
2. Providing the Right Number of Choices Effective mass customization not only depends on the understanding of user expectations, but also on the transformation of this information into the right amount, considering giving customers more choice of standardized products. The color scheme can provide 173 lines/inch GRACoL standard, 175 lines/inch Dmaxx standard, SBS optimal frequency screening, C2MYK, and high fidelity achieved by extended color settings, which can extend the color gamut or replace spot colors. Such as Creo SpotlessTM no spot color system.
3. Creating a Modular Production System A printer can standardize several key product features to provide maximum visible user customization. These features should be pre-screened and then integrated into the production workflow.
4. Information Sharing Let everyone in the company get relevant information about customer orders and production processes so that each employee is supporting the company. Satisfy customer needs "in the same position."
5. Establishing Direct Relationships with Customers When a customer orders a product, the printing company can obtain market information that is not available in many traditional market research. Good customer relationships depend on in-depth understanding of customers, the establishment of a customer database, the breakdown of customers, work processes, and prints, tailoring production and services for each customer's product.
6. Retaining Customers In addition to providing users with product selection rights, Mass Customization also creates a custom, consistent user interface that enhances customer loyalty.
Business Management Expert W. Dr. Edwards Deming believes that quality is "meeting customer expectations." Therefore, a truly "high-quality" printer can understand that quality is not high or low, but it is a gap between customer expectations and the ability to effectively adjust its standardized production platform to meet customer expectations is an important weight to increase the competitiveness of the company.
For information on mass customization, visit the website:
Http://WWW. masscustomlzatiOn. De/index_english.htm