A Look Back At 2013...

As the year draws to a close, it feels like the perfect time to reflect on all that’s happened at Kite in 2013. This is our annual round-up, where we take a moment to celebrate the achievements and milestones we’ve reached throughout the year. We couldn’t have done it without you – our loyal customers, dedicated suppliers, media partners, and most importantly, our amazing team. Together, we’ve built something truly special.

As a token of appreciation, last week we did something we've never done before — we placed a full-page ad in The Times - Future of Packaging supplement to thank all our partners. If you missed it, here it is in all its glossy glory. It was a proud moment for us, marking a new chapter in our business journey as we continue to grow and invest across the UK.

In this post, I’ll be taking you through some of the highlights from 2013 — from exciting product launches to major website updates, charity efforts, and even some big investments. It’s been an incredible year, and I can’t wait to share it with you.

New Products

2013 was a standout year for product innovation. One of the biggest launches was our 'enviro' range, developed in partnership with WRAP (Waste and Resource Action Programme). These eco-friendly products not only help reduce environmental impact but also offer cost savings for our customers. The enviro-tape received a lot of media attention, and we even launched an online calculator to show how much money customers could save by switching.

We also introduced enviro-boxes and enviro-stretch pallet wrap, which provided the same strength as traditional options but with a smaller carbon footprint. Another key launch was our single-wall boxes, which delivered the same durability as double-wall boxes while reducing material use and transport costs.

We also launched a new line of protective packaging specifically for the art and picture industry. A highlight of this range was our telescopic picture frame boxes, designed to protect artwork from all angles. To support this, we created a dedicated section on our website where art professionals can easily purchase bubble wrap, cardboard sheets, fragile tape, and picture boxes in one place.

Perhaps the most exciting product launch of the year was the Mini Air System. Designed for small to medium businesses, this affordable air cushion machine retailed for just £599. It quickly became a hit, featured in several top warehousing publications, and has made a real impact in the market. It's been a true cushion revolution!

Website Re-Launch

One of the most significant projects of the year was the complete re-launch of our website. Built entirely in-house, the new site was designed with our customers in mind, focusing on improved navigation, user experience, and searchability. One of the standout features is our ‘Search by Size’ tool, which helps users find the perfect packaging solution based on their product dimensions.

The website update coincided with the launch of the Mini Air, and we also created a price comparison tool to help customers see how much they could save by switching to air cushions. Other improvements included integrated social media buttons and a fully functional blog platform, making it easier for our customers to engage with our content and share their thoughts.

Check out the old and new homepage — it’s a huge transformation!

Charity

Kite has always believed in giving back, and 2013 was no different. Our employees played a vital role in various charitable initiatives. Many took part in fundraising challenges, including the Great North Run, raising money for good causes. We also held a silent cake auction for Children in Need and organized bush tucker trials to raise funds.

Of course, we couldn’t forget Movember. Our team members grew impressive moustaches to support prostate cancer awareness and men’s health charities. And to wrap up the year, we’re hosting our annual raffle, where employees can win great prizes donated by our suppliers — all while supporting local causes.

Investments

2013 was a year of growth and expansion for Kite. We opened a new South West branch at the start of the year, serving Plymouth and surrounding areas. This was a big step forward for our network.

We also invested heavily in our transport division, adding new trucks to our fleet, including a Wagon and Drag truck for the Swindon branch. In total, we invested £80,000 to support branch growth and improve delivery services.

Our biggest investments were in property — a total of £5 million was spent on upgrading our Midlands and Northern branch sites. The Coventry site doubled in size, expanding from 69,000 sq. ft to 179,000 sq. ft, thanks to a £3.5 million investment. Meanwhile, the Sheffield site was relocated to Rotherham, with a brand new building built at a cost of £1.5 million.

Awards and Exhibitions

November was a big month for recognition. Kite was awarded ‘Outstanding Company’ by Plimsoll Publishing and ‘Premier Supplier’ by Eaton Corporation. These awards were a huge morale boost for our team and a testament to our hard work and dedication.

We also attended the Packaging Innovations Show in October, where we launched the Kite AirShock for group customers. The 'armoured air' pack was a hit at the event, and we're excited about what 2014 has in store for this product.

Next Year…

2014 will be an exciting year for Kite. We’ll be focusing on leveraging our recent acquisitions and using the momentum from 2013 to set new goals and take on fresh challenges. You can expect big announcements in January, along with more updates from our offices via Facebook. Thank you for being part of our journey — here’s to another successful year at Kite!

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