In today’s digital era, social media marketing has become a crucial strategy for brands aiming to grow their audience and connect with consumers. Myanmar is an emerging market with great potential, where top influencers have the power to capture public interest and drive engagement. In this blog post, we will highlight the leading influencers in Myanmar across three key categories—food, beauty, and lifestyle—for 2024. These insights are designed to help brands in the CLMV region refine their strategies and expand their reach effectively.
**Top Food Bloggers in Myanmar**
1. **Ser Mal – စားမယ်**
With over 2.1 million followers on Facebook, Ser Mal is one of the most popular food bloggers in Myanmar. He promotes local restaurants, food products, and seasonings, and has even become an ambassador for several eateries. His page reached 2.1 million followers in 2024, making him a go-to source for food lovers.
2. **MPlay Food & Travel**
This page features videos showcasing street food and traditional Burmese dishes from different regions of the country. With 1.7 million followers, MPlay continues to attract food enthusiasts by sharing unique culinary experiences.
3. **San Myint Tun – Food Vlogger**
Known for his creative content, San Myint Tun has built a strong following with his cooking and food vlogs. His Facebook page grew from 1.2 million in 2023 to 1.3 million in 2024, reflecting his rising popularity.
4. **Foodies by S&Y**
Focused on recommending delicious meals and restaurants, especially in Yangon, Foodies by S&Y has 1.1 million followers. Their engaging content helps users discover new dining spots and food products.
5. **Myaingg**
A beloved food blogger, Myaingg shares cooking tips and family meals, often using fresh vegetables from her garden. Her page has grown to 708,000 followers, making her a top choice for food content in 2024.
**Leading Beauty and Makeup Influencers**
1. **Win Min Than**
A prominent beauty influencer, Win Min Than focuses on makeup tutorials, skincare tips, and product reviews. With over 843,000 followers on Facebook, she empowers women through her content.
2. **ArtBy Lann**
Specializing in makeup, skincare, and hair care, ArtBy Lann collaborates with both local and international brands. She has 581,000 followers and is known for her professional style and engaging content.
3. **Glamour By Johanna**
A well-known beauty blogger, Johanna creates makeup tutorials and product reviews. Her Facebook page now has 578,000 followers, and she continues to inspire her audience with her expertise.
4. **Phyodaybyday**
With 550,000 followers, Phyodaybyday is a respected figure in the beauty space. She won the Myanmar Influencer Award in 2017 and remains a trusted voice for beauty advice and tips.
5. **Phyopapa Blogs**
Known for her makeup tutorials and skincare routines, Phyopapa Blogs has 489,000 followers. Her content is both informative and entertaining, attracting a large audience.
**Popular Lifestyle Influencers**
1. **Christina Lim & Thu Rayn Kyaw Moe**
These two influencers share content about fashion, travel, and lifestyle. With over 700,000 followers each, they collaborate with major brands and offer valuable insights into modern living.
2. **Akari Nyein**
A rising star in the lifestyle and beauty space, Akari Nyein has 422,000 followers. Her content covers fashion, beauty, and daily life, appealing to a broad audience.
3. **Carrieland**
Starting as a beauty influencer, Carrieland expanded her content to include lifestyle and fashion. With 358,000 followers, she collaborates with her sister Audrey Wai and offers diverse content.
4. **Vlog by Mandy**
Mandy creates vlogs covering food, beauty, and lifestyle topics. Her page has 397,000 followers and features reviews of clothing, restaurants, and cosmetics.
**Why Partner with Myanmar Influencers?**
Collaborating with local influencers in Myanmar offers brands several advantages:
- **Cultural Relevance**: Local influencers understand the nuances of Myanmar's culture and consumer behavior, helping brands create more effective campaigns.
- **Authenticity**: Influencer marketing builds trust and fosters genuine connections with audiences, leading to higher engagement and loyalty.
- **Market Expansion**: Working with top influencers allows brands to tap into new markets and grow their customer base.
- **Content Diversity**: Influencers provide a wide range of content formats, enabling brands to showcase their products creatively.
**Why Work with Us?**
Happio is a digital marketing agency specializing in helping brands succeed in the CLMV market. We have extensive experience working with top influencers and have partnered with clients such as Buddy Dean, Kubota, SCG, Western Union, and CIDI. If you're looking for a reliable partner to boost your digital presence in Myanmar, contact us today to explore how we can help you connect with the right influencers and grow your brand.
For more insights into the CLMV market, check out our other articles:
- 2023 Top Influencers in Myanmar by Industry
- Top 10 Digital Marketing Agencies in Myanmar
- Myanmar Media Landscape 2022
Photo credits: We respectfully acknowledge and thank each influencer for the use of their photos.
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