Editor's Note: As the Beijing Municipal Commission of Commerce released export winds at the annual work conference at the beginning of the year, furniture “trade-in†was widely concerned. On November 1st, Beijing’s furniture “trade-in†policy really landed. According to the "Beijing Furniture "trade-in" pilot implementation measures, from November 1 to November 30, individual consumers in Beijing actually home, Beijing Red Star Macalline Expo Furniture Plaza, Beijing Jimei Home Market, Beijing Chengwai Home Furnishing Plaza, Beijing Lanjinglijia Dazhongsi Home Plaza pilot furniture sales enterprise, purchase new furniture for cabinets, sofas, beds, tables and chairs and deliver old furniture will receive 10% subsidy for furniture sales price It is jointly borne by the government and furniture sales enterprises, with a subsidy of 5% and a unit price of furniture subsidies not exceeding 1,000 yuan. At the same time, in order to facilitate consumers to receive subsidies, the Municipal Commercial Committee announced the transition period, the deadline for consumers to receive subsidies is January 31 next year.
What is the background and significance of the furniture trade-in policy? How should we interpret the policy? Is it possible to promote the furniture trade-in in the future? In response to the above problems, Sina Home interviewed Liu Chen, Secretary General of the Beijing Branch of the Beijing Market Association.
Liu Chen: Furniture “trade-in†policy stimulates household consumption is expected to be promoted nationwide. Interviewer: Liu Chen, Secretary General of Beijing Market Association Home Branch
Furniture "trade-in" boosts economic prosperity
Sina Home: Secretary-General Liu, hello, first of all, I would like to ask why the Beijing Municipal Commission of Commerce has introduced the policy of “trade-in†for furniture from the government level.
Liu Chen: The reason why the government wants to introduce furniture for trade-in is that it is a win-win move. Consumers can get benefits, and companies and factories can also drive and increase sales. At the same time, it reflects that our furniture enterprises actively fulfill their social responsibilities, giving back to the society and making profits.
Secondly, this is a very important economic measure for the Beijing Municipal Government to prosper the commercial economy and stimulate furniture consumption. Under the goal of national economic policy, consumption as an important support to stimulate economic development, from the perspective of "promotional fees, guarantee growth", the introduction of furniture trade-in is in line with the current economic strategy of China.
The trade-for-news of furniture brings a win-win situation, which not only conforms to the general policy of the country, but also meets the requirements of building a “harmonious societyâ€. Because only win-win can be harmonious, only harmonious society can develop.
Sina Home: What are the meanings of the implementation of the furniture trade-in policy?
Liu Chen: In recent years, due to the impact of real estate control policies, the sales of home building materials industry has been affected. At this time, the introduction of the old-for-new policy can stimulate the consumption and stimulate the vitality of the industry, which is conducive to the ice age of the enterprise.
Previously, Beijing also had an “industry version†of the old-for-news activity, initiated by the home of the real estate, the store itself to take out 5 points to subsidize consumers. The "government version" of the old-for-new, the government and the store each subsidized 5%, a total of 10%.
The “new trade-in†of furniture operated by the government has increased the preferential range for consumers, expanded the influence of society, and enhanced the credibility of the activities.
The furniture trade-in policy was first implemented in Beijing, reflecting the role played by our Beijing brand store leaders. If this policy is successful in Beijing in the future, it is likely to be promoted throughout the city and promoted to the whole country. This reflects the significance of this pilot of consumer initiatives.
The policy pilot is focused on testing and is expected to be promoted nationwide.
Sina Home: In the month of the furniture renewal process, there will be some unsatisfactory problems. What should we think about this?
Liu Chen: In fact, any new thing will come out, there will definitely be some unsatisfactory places, this guest will watch. Because it goes from innovation to maturity, it needs a process. We say that "moving is better than not moving, progress is always stronger than stagnation, exploration is always stronger than conservative, and progress is always stronger than backward."
Furniture trade-in is a policy of benefiting the country and benefiting the people. It is still in the pilot stage. The main purpose of the pilot is to test and evaluate the process design and implementation effects of the policy, to make the policy more perfect, and to provide a practical basis for future promotion and implementation. Therefore, the problems that arise during the implementation process are actually one of the purposes to be tested in this pilot. If there are problems, they must be actively resolved. I believe that the policies will be more perfect after the pilot.
Sina Home: Recently, the Municipal Commerce Commission extended the time for receiving subsidies until January 31 next year. What is the consideration?
Liu Chen: Consumers need to run 2趟 on the process of furniture trade-in activities. The first is to sign a sales contract. This must be signed between November 1 and November 30. When the “new delivery is oldâ€, the company will issue the old-for-new certificate. After the delivery, the consumer takes the invoice and the voucher to receive the subsidy. This time is extended to January 31 next year.
Why should I extend it for 2 months? Because some consumers do not pay the full amount at the time of purchase of furniture, they will have to pay the full amount after the delivery is completed. However, considering that the production process of furniture products is long, the delivery may not be completed before November 30, so the extension is 2 months for the consumer to complete the entire process. Of course, if the consumer pays the full amount once, gets the invoice, and delivers the old furniture, it may take two or three days to get the subsidy.
Sina Home: We understand that according to the policy, companies may need to pay some fees for recycling old furniture. Why are there such considerations?
Liu Chen: First, when the new furniture and old furniture are delivered at the same place, there is no charge. However, if the two are not in one location, they will be charged a fee. At present, various stores have jointly issued the following measures on this issue: 1 Encourage consumers to send their old furniture to the old furniture warehouse of the store; 2 It is difficult to ask the merchants to pay for the home to pay for the recovery of the four rings within the four rings. The six-ring 300 yuan, the six-ring outside charges are agreed by the buyer and the seller.
It is also reasonable for companies to charge part of the cost. You want to drive between the 4th and 6th rings. 200 yuan may not cost enough money. It is reasonable to charge some fees. I hope consumers can understand. If there is no trade-in policy, consumers may have to find some recycling companies to deal with old furniture, and they also need to spend money. This will not only get the subsidy, but also help you to collect and handle the door, and pay a small fee, the consumer should be acceptable.
In general, the trade-in is conducive to the development of the entire industry, is conducive to stimulating local economic development, and actually bring benefits to consumers. I believe that through the pilot of the brand store, our policies will be more and more perfect.
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