Furniture trade-in to break through the three major bottlenecks

As the home of the main pilot of furniture trade-in, the results of the two-week implementation of the New Deal were announced yesterday. According to the actual family, from November 1st to 11th, a total of 4,399 furniture orders were completed through the old-for-new home, and the sales reached 26.77 million yuan, accounting for 35% of the overall sales of furniture. These data mean that furniture trade-in is a tool to stimulate customer spending. At the same time, the three major problems of “retesting” off-site recycling, returning and invoicing in the pilots of more than ten days are being gradually cracked by the home.

Recycling in different places: setting a unified collection of old freight

According to the “Beijing City Furniture Replacement Pilot Implementation Measures”, when the delivery location of the new furniture is consistent with the location of the old furniture, the furniture manufacturer can recycle the furniture free of charge. Once the remote recycling occurs, the consumer will send the old furniture to the warehouse or the furniture. The sales company provides paid home recycling services for paid furniture. In the actual implementation process, the recovery from different places often makes it difficult for consumers to send furniture without car. Some manufacturers are unwilling to distribute one or two pieces of furniture because of the high cost.

Ren Cheng, vice president of the House of Reality, said that in order to solve this real problem, the home of the family is obliged to require all the manufacturers who participate in the trade-in to provide the paid recycling service below the market price. The price is uniformly defined by the house: Beijing IV 200 yuan within the ring, 300 yuan between the fourth ring and the sixth ring, and consumers and businesses outside the six rings will be negotiated separately.

Return processing: the subsidy must be returned

Consumers who participate in trade-in will not be affected if they only exchange goods, but it is a headache when they choose to return after receiving the old-for-new subsidy, because it involves the recycling of old furniture and how the subsidies paid are refunded. The practice of the home is that if a return is made after the trade-in, the customer must refund 10% of the subsidy, but the store can not return the old furniture. “Old furniture will be dealt with uniformly after being recycled, and some have been dismantled, so it cannot be returned.” Ren Cheng said that for this, the shopping guide will give special reminders before the consumers can trade in the old ones.

Invoicing time: three days for the manufacturer on the day of the store

When the invoice for the purchase of new furniture becomes the necessary evidence for the consumer to receive the 10% subsidy for the trade-in, the successful receipt of the invoice directly affects the effectiveness of the trade-in. Actually, the reporter told reporters, "According to the situation reflected by the consumers, the pilot stores have made mandatory regulations, requiring that the invoices issued by the store must be opened within one day, and the invoices issued by the furniture manufacturers must be within three days. Open, to ensure that consumers do not affect the subsidy."

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