Amazon China announced on the 16th in Shanghai that it will launch the first online STEM theme toy store in China. It will lead the new trend of educational toys with massive international selection, professional purchase recommendation and exclusive release of new trends.
The newly launched STEM Theme Toys Pavilion brings together more than 20,000 educational toys from hundreds of world-renowned brands in more than 40 countries, more than 90% of which are from well-known international brands, including American puzzle games. ThinkFun, toy brand Hexbug Hebao, which has won many TOTY International Toy Awards of the year, Osmo, a toy brand that combines physical toys with iPad applications, LearningResources, a STEM educational toy that has been famous in Europe and America for more than 30 years, and thousands of five stars at Amazon.com. Praise the circuit building block toy brand ELENCO and so on.
On the day of the launch, Amazon China also joined hands with the toy giant Mattel to announce the exclusive launch of the new "Exploration & Learning" preschool series of toys designed to unearth and nurture children's abilities. With Amazon's global network of suppliers, the newly launched Amazon China STEM Toys Museum has collected the most popular trends in the world, allowing consumers to purchase the popular popular toy products in the first place.
STEM education concept prevails to lead the new trend of toy consumption
STEM education is an abbreviation of Science, Technology, Engineering, and Mathematics. It is an educational trend in the context of a new international comprehensive discipline, and has gradually received many parents and education experts. s concern. According to the content of Amazon China's “2017 White Paper for Online Purchase and Consumption of Maternal and Infant Toysâ€, the blocks and puzzle toys are ranked first and third in the overall toy sales category of Amazon China, reflecting the early childhood of Chinese parents. The focus of intellectual development, and the expectation of a comprehensive training of IQ and EQ in the child's childhood. In line with this trend, Amazon China has launched the STEM theme toy store, which not only concentrates on meeting the diversified needs of Chinese parents for educational toys, but also leads a new trend in toy consumption.
The newly launched Amazon China STEM Theme Toys Pavilion leverages Amazon's global resource advantages to bring together many of the world's most popular brands through international direct mail, Amazon overseas purchases and Amazon Hong Kong/bonded warehouses. At the same time, the STEM Theme Toys Pavilion has also done its homework for providing consumers with professional educational toys. The selection of brands and products is strictly in accordance with the definition and logo of the American Education Association for STEM toys. The experience of the US STEM theme pavilion, with different dimensions, is recommended for children of different ages. In addition, the STEM Pavilion regularly cooperates with international brands to launch new products: Koov, a full-featured robot education product from Sony that combines multi-area wood, maker components and Internet services, was exclusively sold in Amazon China in February this year; In April, the Daqidada intelligent programming robot designed by the American programming robot company WonderWorkshop for children was launched in Amazon.com. What's more worth mentioning is that Osmo, one of the top ten brands of “Amazon Inventorsâ€, which is most popular among American consumers, was also introduced to China by Amazon Overseas. Whether it is the coverage of global hot brands or the exclusive introduction of new trends, consumers can enjoy the joy of the latest international educational toys through the Amazon China website.
Fisher's "Exploration & Learning" series of new toys exclusive starter
Fisher's "Exploration & Learning" series of toys, which have many years of experience in many R&D centers and nursery experts, are exclusively launched at the Amazon China STEM Pavilion, including a mathematics doctoral owl focused on the "Mathematics & Encyclopedia" ability, allowing children to "play the color" Exploring the Magic Chameleon, dedicated to the "Logic & Programming" ability to explore the technology of hairy hairs and the 3 in 1 exploration kitchen that helps children explore and experience life. The purchase of Fisher's "Exploration & Learning" series of products will enjoy the promotion of the next week's order for a reduction of 60 yuan.
Mattel Group and Amazon China have maintained a close strategic partnership for a long time. With the launch of the Thomas & Friends Limited Customized Courier Box in 2015, the release of Amazon's exclusive subscription of Barbie in 2016 and the first online in China. The launch of the Barbie Collection Pavilion in Amazon China has continuously promoted the strategic cooperation between the two sides. The exclusive launch of Fisher's “Exploration & Learning†series of toys in Amazon China is another milestone in the cooperation between the two parties. I hope that the concept of “cultivating the ability to explore and learn in play†will be promoted together. Better puzzle toys are brought to Chinese children.
In order to celebrate the launch of the Amazon China STEM theme toy store and the upcoming Children's Day, the Amazon China Toy Channel has brought a series of colorful and powerful promotions to consumers. From now until May 21, the purchase of toys in the STEM theme toy store can enjoy a discount of 20% off the order price. The full range of products from Fisher offers over 199 yuan minus 100 yuan and over 499 yuan minus 200 yuan. discount. At the same time, since May 15th, Amazon China Children's Day has also been grandly opened. Amazon China's self-operated toys have participated in the promotion of 299 yuan minus 60 yuan, 499 yuan minus 120 yuan, and 999 yuan minus 300 yuan. activity.
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