The 2017 Asia Outdoor Exhibition is being held in Nanjing. During the Asia Exhibition, the “Plus Three, One Thousand Stores E†was held by the “7+2 Group†to help the Breakout Summit for Outdoor Industry.
The theme of the conference was mainly on how to help outdoor stores manage the stores and increase sales through the Internet. Sharon held the first speech by General Manager Li Zhan. President Li affirmed the future of big data and internetization.
After the speeches of the seven plus two Yin generals, they have always participated in the concept of “three-in-one, one-thousand-store e-changing†to participate in the audience of Sharon. In recent years, the needs of consumers have changed fundamentally. Previous retail stores simply sold products to Consumers, and today's physical stores require more services and experiences for consumers. At the same time, there are more and more Internet elements in physical stores, and as the representative of Internet payment, more and more mobile-end experiences become the help of physical stores. Therefore, the physical store can not only put its own vision on the product, but also need to work hard on the Internet, mobile and other aspects.
The so-called "three as one" concept, which refers to consumers, whether it is e-commerce or retail stores, should first put consumers in the center, service providers, suppliers, retailers are all around the consumer of. The “One Thousand Stores e-Chem†is the hope that more physical stores in China can “break through†through the Internet.
Afterwards, Yin always talked about the pain points of the current retail terminals around the two new applications “Yes Good Goods†and “Buy and Sell†of the seven plus two projects. Yin believes that if the store that currently sells its products to consumers is called "outdoor store 1.0", then it will join many service projects - such as line design, upgrade product display, drinking tea, and other different services. Is it possible to increase 30% sales for outdoor physical stores? Such an outdoor shop can be called outdoor shop 2.0.
Why does "Yes! Good Goods" help college retail? The “Yes! Good†C2M Explosion Portfolio is a super cost-effective, fast-connected product provider. Through a very convenient back-end system, suppliers can publish their distribution information in real time, while retailers can easily Ordering, twice-yearly ordering is no longer the only option. The “sales and sales pass†project is to distribute products more quickly and accurately to consumers through distribution methods. At the end of his speech, Yin always left a “change†and said that in the future outdoor market will have great changes.
After the founder of the mill ehco took the stage to speak, the mill is one of the oldest foreign websites in China. It provides a variety of large-scale activities and outdoor insurance for domestic and foreign donkeys. In particular, the current mill provides a wide range of insurance services for the country. Outdoor sports as a high-risk sports program, the mill provides a variety of custom insurance is very useful. The mill's insurance service has also been easy to buy on the mobile side, only need to sweep the phone can immediately buy insurance. Teacher Xu from Xi'an's green ants said that he did not think of selling insurance in outdoor stores and received excellent information in this salon.
Then the founder of boiling snow beer, Mr. Wang, took the stage to share. The boiling snow beer is a craft beer brand specifically tailored for the young and young sportsmen. The name of Bing Xue Brew is inspired by the boiling ski competition held annually with the Beijing Bird's Nest. It was the 14-year live snow skiing competition. Wang decided to be a beer exclusively for domestic skiers. Because the people facing boiling snow beer are different from other domestic wine lovers, Wang chose to use a different channel than traditional beer sales. Internet communities, outdoor websites, and outdoor shops have become the main sales channels for boiling snow beer. The sponsorship of domestic extreme sports events and outdoor activities has become a propaganda tool for boiling snow beer, and the sport has become a cultural label for boiling snow beer.
The third guest is the founder of Harbin Iron Man, General Manager of the Harbin Iron and Steel Company. He always wanted to share with the guests on the spot the market analysis of the rental of ski equipment. In recent years, the crowd of skiers has grown significantly. Many new-born enthusiasts need a quick and simple understanding of skiing and need a diverse product supply. Although there are many shops around the ski resort that currently operate around the ski rental business, in many rental shops, the standardization of unified products, management, and services needs to be resolved.
The last person to share with us is Li Zong, head of Tianshi Down, and Mr. Li’s shared theme is Tianshi’s recently launched customization service. With the entire society, consumer demand for personalized customization has gradually increased. As a manufacturing company, Tianshi is also facing new industrial upgrading. Traditional manufacturing is difficult to meet the demand for customization. Only the production of thousands of identical products will evolve into the future operation of converting production into data flow. Individually customized products with different production will be used in large-scale production. The same cost control.
The two hours of sharing seemed so short, and the three-for-one thousand-store e-Sharon salon sharing session ended in a cheering voice.
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