Xiaobian observed that in the first-tier cities, we don’t need to say more about the popularity of POS machines. In any supermarket and restaurant, you will see the pos machine, which is usually placed with the payment of Alipay and WeChat payment. , can meet both cashless and card payment requirements. In order to expand more channels, POS brands began to compete in second- and third-tier cities. They targeted the second- and third-tier cities that have not yet been popularized, resulting in the current competition in second- and third-tier cities. Even some enterprises that do chain supermarkets in the urban-rural integration department can earn the same amount of money. Undoubtedly, for the POS machine manufacturer, it is a super blue sea.
Several reasons for the increased internal competition in the POS industry:
The industry is growing slowly, and the competition for market share is getting more and more intense.
There are many practitioners in the industry and they have not yet formed a stable pattern.
The competitor's products are roughly the same, providing the same service and product experience.
Some POS companies, in order to compete for more market share, dumped a large number of products, hit the price war, and competitors followed suit, resulting in a bad competition environment.
Summarizing the above reasons, the POS machine industry has a large profit, resulting in a large number of employees, temporarily forming a stable pattern. Some enterprises compete for competition and disrupt the market competition environment. Some enterprises even have preferential agency policies in order to expand channels as soon as possible. Many agents have entered the industry. Product homogeneity is serious, but real product service and experience have not improved.
Up to now, the number of credit cards in China has reached nearly 500 million, and 2-3 credit cards per person. The huge handling fee and high amount of credit card brought by credit card have also attracted many small and medium-sized agents to join the melee.
It can be said that the POS machine industry is the most frequent vertical payment field for central bank supervision and policy release. The new regulation policy will be released in a few months, which is also determined by the characteristics of this industry.
Although the POS industry is a high-profit industry, it is also an industry that eats policy dividends. Once a POS brand violates policies and regulations, it may disappear overnight, and it is not impossible.
Xiaobian predicts that in the next 3-5 years, mobile payment and POS payment will be completely divided. Mobile payment is mainly for small and medium-sized consumer, while POS industry is mainly for credit card people, and even for people who want TX. And a POS with a hand may be the future trend.
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