Recently, SSI Data, the leading retail sales data provider in the United States, announced the top 10 best-selling backpacks for the US outdoor market in the summer of 2017. Of these, Osprey occupied 7 seats, while the rest came from older backpackers such as Geregory, Deuter and Kelty.
Osprey continues its "dominant" outdoor technology backpack category, with Men's Atmos and Women Aura backpacks occupying 15% of the category's market share. According to the SSI Data team, other top backpack brands such as Gregory, Deuter, and Kelty also have good results, but it has been difficult to shake Osprey's dominance.
2017 Summer America's best-selling outdoor backpack TOP10
"There are many good companies on the market, but Osprey is the most attractive and consumer-related," said Odie Tucker, an SSI Data customer solutions expert.
Osprey's success can be attributed in part to its effective brand promotion, which is critical for packaging companies, and because Osprey excels in professional channels and produces a variety of carefully crafted products - outdoor backpacks, travel bags, water bags Backpacks, etc. - Consumers may return to other places with Osprey imprints.
In the Osprey product line, in addition to the technology-based backpack with a large market, its water bag backpack series also has many fans.
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