The second-child policy is fully open, and pre-school education presents a huge gap in demand. The preschool education market is unprecedentedly broad. According to the Frost & Sullivan report, the size of China's early childhood education service market has increased from 179.3 billion yuan in 2011 to 471.6 billion yuan in 2016. The market size is expected to continue to grow substantially to 920 billion yuan in 2021. The growth rate reached 14.3%.
What is the next step in the early childhood education market after the staking?
In 2016, there were 240,000 kindergartens in the country, with 44.39 million children in the park, including 154,200 private kindergartens.
The supply of public parks is insufficient, and private parks have become the main force of preschool education. The promulgation of the law by Xinmin has further recognized the legal status of for-profit private kindergartens, and social capital has begun to enter the early childhood education market. Wei Chuang shares entered the early childhood education market in 2015, and the continuous merger and acquisition chain franchise leader Red Dragonfly Education, high-end preschool education benchmark golden cradle, Beijing high-end garden representative keer education, regional preschool teacher Dingqi preschool, formed the group's four preschool education brand layout; Xiuqiang shares acquired the whole person education, Xu You Group in 2015...
The major institutions have squandered the land and seized the market share of the preschool education, and many problems have gradually surfaced. Many industry experts bluntly said that at present most kindergartens in China are small and scattered, with low market concentration and extensive management.
Blue Whale Education observed that in 2017, many institutions began to slow down the pace of acquiring kindergartens.
Xiuqiang’s 2017 annual report disclosed that “the company’s acquisition of direct kindergartens has slowed downâ€. According to the company, the company has a large number of kindergartens and a wide distribution area, which is difficult to manage. The success of kindergartens depends on the faculty team headed by the head of the school. In order to retain the excellent faculty team, the company launched the kindergarten partner mechanism. That is to let the core staff of the kindergarten director and deputy director change from the original staff status to the status of business partner.
According to the 2017 annual report of Wei Chuang shares, the kindergarten chain franchise brand Hung Hom Education achieved operating income of 261,152,500 yuan in 2017, a decrease of 8.49% compared with the same period of last year; net profit of 75.70 million yuan, a decrease of 26.05%. Among them, the performance of the long-term alliance of Hung Hom declined to a large extent, and the service income decreased by 24,200,400 yuan compared with the same period of last year, a decrease of 77.19%. In this regard, Hung Hom Education publicly stated that it is necessary to change the simple strategy of staking the horses in the past: on the one hand, it will eliminate some of the affiliated parks and low-end parks that are not closely connected, and on the other hand, slow down the development of Hongyi's long-established brand agents.
In the future Chinese preschool market, there will be a gap of 1.9 million instructors.
According to Qi Ganyu, the chairman of Dingqi Preschool, the current preschool education industry is at the level of resource competition and location competition. As social resources continue to enter the early childhood education industry, the bottleneck of resources is gradually broken; even if there are good resources and locations, if the educational institutions do not pay attention to teachers, they will eventually be eliminated one day.
According to the annual data of the Ministry of Education and the National Bureau of Statistics, there were 239,800 kindergartens in the country in 2016, 44,138,600 children in preschool education, and 2,498,800 kindergarten teachers and teachers, with a teacher-student ratio of almost 1:18.
When the Minister of Education Chen Baosheng answered questions during the two sessions, he once calculated such an account: "With reference to international experience, there is a basic requirement for the ratio of teachers, nurses and students. The education is 1:15 than the teacher in general. The childcare staff is 1:30; each class has 'two teachings and one insurance', that is, two teachers and one childcare worker. According to the current situation, we still lack 710,000 teachers and 760,000 childcare workers."
And the Health Planning Commission has predicted that by 2020, 4.31 million children will reach the age of admission. According to this calculation, there will be a shortage of 290,000 teachers and 140,000 childcare workers. The two parts add up, totaling 1 million teachers and 900,000 childcare workers.
In addition, the level of education of kindergarten teachers in China is generally not high. According to the annual statistics of the Ministry of Education, in 2016, the national kindergarten teacher qualifications were mainly concentrated in the specialties, accounting for 56.37% of the total; 22.4% of the kindergarten teachers only had high school diplomas and below. The overall professionalism of the kindergarten teachers needs to be strengthened.
Can a child's double teacher solve the problem of lack of teachers?
Unequal development of educational resources and lack of quality kindergarten teachers. People began to look at the "double teacher class."
The double-teacher class can be interpreted as a network class that combines the teacher's "1+1" form. It was first used in the field of vocational education, mainly to address the current situation of teachers' inadequacy and difficult implementation of corporate practice. In the past two years, New Oriental/Good Future has expanded the business and solved the problem of lack of famous teachers. The “Double Teacher Class†was introduced to the K12 field and began to receive widespread attention from the education community.
Many kindergarten investors have been paying attention to the kindergarten double division. In their view, major kindergartens, especially those in third- and fourth-tier cities, face thorny issues such as lack of quality teachers, high management costs, and excessive mobility of kindergarten teachers; or they can use the technology of children's doubles.
Lianbang Online is a company that specializes in the classroom mode of kindergarten. Li Bai, the founder's founder, told Blue Whale Education that the dual-teacher model solves not only the problem of the number of kindergarten teachers; it is more important to reduce the burden of kindergarten teachers and improve the quality of early childhood education. In Li Bai's view, the kindergarten is facing the dilemma of teachers: in addition to the low salary and the small number of kindergarten teachers, the more important reason is that the duties of kindergarten teachers are not clear enough.
Li Bai said, "There is no sub-division in kindergarten. The five major fields of health, language, society, science and art need a teacher to manage and a teacher to pay. But the children's double teacher can solve this problem to some extent - using Internet technology, The division of duties of the kindergarten teachers can be divided into primary divisions. The curriculum development and teaching are left to the online teachers; and the tasks of emotional interaction and childcare are left to the offline teachers."
In the opinion of Qi Ganyu, the double division can solve some problems, but its role in kindergarten is very limited. “Kindergarten education is a whole process of education. The structured curriculum is only a small part of the kindergarten. Most of the education that has a real impact on children, such as developing good habits and protecting children’s curiosity, are all in the daily life of kindergartens. Realizing in the bits and pieces. The full-time faculty in kindergarten is the foundation and cornerstone of its educational quality."
Many kindergarten investors also have various doubts about the education of children's double teacher. "Is it too early for the introduction of double teachers in early childhood education? Can children's own characteristics adapt to the teaching of double teachers? Feeling the education of children aged 3-6 should be more emphasized. On-site interaction.†A kindergarten investor expressed doubts about the double-teachers to the reporters of the Blue Whale Education.
The children's double teacher mode is still a prototype, and more people need to try it.
In Li Bai's view, the dual-child model can also achieve interaction with young children, but the key is in the content of teachers and curriculum development. Li Bai stressed that children's double teacher classes should not be viewed in the K12 field. Kindergarten's double-teacher class has different characteristics from the k12 stage. To solve the problem of lack of kindergarten teachers and high pressure on kindergarten teachers, the children's double-teachers need to provide integrated solutions including hardware, software, teachers, courses, etc. The problem is not to bring more questions.
From the perspective of teachers, the double-teacher class in the K12 field needs more famous teachers; the kindergarten needs more high-quality kindergarten teachers who have rich experience in teaching children and can interact with children. What kind of standards should the online teachers in the kindergarten double teacher class have?
The online kindergarten teacher must first be a "teacher", not just a foreigner who can speak English and can chat. In addition, children in early childhood, their learning style is the game. Therefore, how to conduct gamification learning with children in the class through online methods is an in-depth study and research for all online teachers.
In this respect, Li Bai believes that a child's double teacher needs at least 15 days of column training before the formal class. “The kindergarten double teacher class is more about how the teacher speaks and how often the speech is. The space behind each question has to stay for a few seconds... These are all regular. Only by doing this, the child can be true. And interact with the line." Li Bai said.
In terms of courses, online courses and offline courses are significantly different. Online courses can make full use of more technical means in the classroom, such as AR scene-assisted teaching, broadcast-level video courseware, and interactive after-school review games. Only by applying these technologies to online courses can online courses have a lot of fun and attraction that can't be compared to offline teaching.
In addition, most of the K12 dual-class classrooms achieve a higher utilization of resources in the form of “one-to-manyâ€, thereby reducing costs. However, Li Bai believes that this mode of dual-class classroom is not suitable for young children. In order to achieve a better teaching effect, it is best to adopt a one-on-one form for the children's double-teacher class; however, this "one" is a class. Online fixed teachers face fixed students at a fixed time for group teaching, group games, and so on.
Because this "one" is a class, not a single individual; this reduces costs and has room for profit for developers. “For a child in a third- and fourth-tier city, you can enjoy the quality of preschool education resources for only 500 and 600 yuan a semester. The children’s double teacher can solve the problem of “getting into the park and entering the park†to a large extent. The problem," Li Bai said.
But for now, most industry investors are still holding a wait-and-see attitude toward the kindergarten dual-teacher class. The prevalence of a teaching model must be to solve the pain points of a certain industry, and the internal and external conditions required to adopt this teaching mode have matured. One investor said: “Technology will change a lot of forms. At present, I feel that the model of children’s double teacher is still a prototype. Many prospects are still unclear. It belongs to the early concept. It needs more people to try and land, so as to observe how Give full play to the characteristics and advantages of the dual division mode."
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