The 14th China International Cartoon and Animation Festival was successfully held in Baima Lake, Binjiang, Hangzhou, China from April 26th to May 1st, 2018. Wuhan Boruntong Culture Technology Co., Ltd., as one of the representative representatives of Wuhan animation industry, unveiled this animation festival During the exhibition, Boruntong's original original children's IP "Mu Qiling 3 Qiling Heart" was released, and reached media cooperation with major video websites and Jiangsu Youman. At the same time, it launched a new derivative toy "Muqiling Super Control Gyro". The series of explosions, with the animation content + derivative products to jointly create the brand power of Mu Qiling, in the animation industry's entire industrial chain operation innovation. At the same time, Boruntong and Tencent Video and Hangzhou Younuo reached the second season animation cooperation of "Oolong Academy".
Wonderful Plant World, Harmony Culture Tour
Boruntong's original anime "Mu Qiling" is the first animation brand in China with the theme of "Plant World" and the meaning of "Hehe Culture". It is an animated series of adventure and science fiction, which is in line with the national proposal. Natural harmony and symbiosis, establish and practice the concept of "green water and green mountains are Jinshan Yinshan". The cartoon "Mu Qiling 3 Qiling Heart" inherits the spiritual core of Chinese culture and harmony culture. Through cartoons, it shows the world and the beauty, the universe and the union, the mind and the body, the harmony of everyone and the harmony, and establish the national culture confidence. Enlighten the child's thinking about life and mind.
The latest animated cartoon "Mu Qiling 3 Qiling Heart" was jointly produced by Guangming.com, Wuhan Boruntong and Wuhan Children. It mainly uses a three-dimensional animation production process for a total of 52 episodes. The core audience is 7-14 years old. Children are the core age group and extend to both ends. It is expected that the network will premiere in 2018.
On the basis of the original series, the film has five major characteristics:
1. Hehe culture is integrated into the growth story
Harmony culture is the core and essence of Chinese traditional culture. It is the unique thinking of the Chinese nation. Scientific understanding and correct promotion of the Chinese culture of harmony are the needs of social development and have important practical significance. It is also the spiritual core of the Muqiling brand series. In the face of the audience of the new era, "Mu Qiling 3 Qiling Heart" combines the five most representative spirits of harmony into the adventures of the five tribes of Mu Qiling. Through the interpretation of stories and characters, the youngsters are subtly realized. To the tenacious peace of the giant tree family, the respectful nature of the flower fairy, the objective justice of the multi-ethnic family, the unity and friendship of the twisted rat family, and the integration and sharing of the mushroom family, these harmonious spirits help to inspire the young people’s mind and establish correct values. .
2. Conflict and harmony between science and technology and natural ecology
Highly developed technology has brought us a convenient life on the one hand, and on the other hand, it has caused great side effects. The ecological environment of the earth faces unprecedented challenges and even threatens the survival of mankind. Based on this creative background, the main creative team designed the “Intelligence Power†symbolized by the artificial intelligence Gilga in the cartoon, and the “natural power†represented by Mu Qiling is ultimately in harmony, which is intended to inspire the audience to technology and Thinking about the relationship of nature. Girgin with magical magic and Gilga with high-tech artificial intelligence weapons will bring a superb collision between the scientific and technological forces and the natural forces. In today's artificial intelligence, the sense of the era of the animation is increased. And the viewing, it also brings unprecedented new experiences to the audience.
3, wonderful five major plant elf world
"Mu Qiling 3 Qiling Heart" has newly designed the Qiling Continent in the world of Muqiling. The plants are divided into five major groups: giant tree, flower fairy, multi-meat, twisted rattan, mushroom Family. The creative team refined the human geography elements of the five continents in art design, carefully integrated into the scene, and pushed the differences between the five different tribes to the extreme. Based on a profound cultural heritage, we use the most imaginative brushstrokes to create scenes with unique ecological beauty, humanistic beauty and artistic beauty, creating a dreamy visual experience that is both fresh and familiar. The audience follows the protagonist's adventures around the mainland of Qiling, which is actually a journey around the world.
4, the plant elf is more expressive, cool enough and very cute
This season's animation has greatly optimized the design of Mu Qiling, trying to highlight the original prototype of the plant, so that Mu Qiling is more "at a glance", more in line with the impression of the plant prototype in the audience's mind. The characteristics of each plant will be restored to the role of Mu Qiling, such as the bark of birch trees, the needles and pine cones of pine trees, and the unique spots on the mushrooms... Try to make small audiences see in life When you are familiar with a plant, you can surprisefully blurt out: I saw you in Mu Qi Ling! Mu Qiling has two forms before and after the transformation. The cute and cute shape before the transformation and the cool battle style after the transformation meet the different aesthetic needs of the small audience.
5. Integrate with local culture and show Wuhan style
The design of the human world in "The Heart of Mu Qi Ling 3" is based on the creation of Jiangcheng Wuhan, and the "Yellow Crane Tower", the iconic building in Wuhan, is set in beautiful colors and magnificent; through the human world. The story shows that the audience can feel the heritage and style of Wuhan.
Since the launch of the Mu Qi Ling series of cartoons in 2012, they have twice landed on the CCTV Children's Channel during the prime time, and won the National TV Children's Columns during the daytime viewing period, and broadcasted Jiangsu Youman Cartoon, Shanghai Xuan Cartoon, Beijing Card Cool Children. More than 300 TV stations have won 5 national-level animation awards; the total amount of network communication has exceeded 1 billion times, ranking first in Sohu video, Youku video and LeTV video.
Insist on creating unique derivative toys for fans, the main gameplay
During the exhibition, Boruntong also launched a new self-developed derivative toy “Muqiling Super Control Gyro Burst Seriesâ€, which was developed by the Hubei Gyro Research Center for Chinese children. It is not restricted by the venue. The spinning gyroscope can be controlled. Innovative and diverse play, use both hands and brains to cultivate self-control and inspire creativity. The main gameplay is diverse, and can achieve a variety of over-control gameplay: one rub, the magnetic control fission, the super control critical strike, the cool sound and light, the fingertip rotation, the pyramidal, the competitive battle.
Muqiling Super Control Gyro focuses on being a Chinese gyro expert and is a pioneer in over-control gyro. It has successfully developed and sold two generations of products. Muqiling super control gyro original finger magnetic traction, equipped with AR technology, mobile phone scanning can appear magical Mu Qiling real-time companion, and can participate in interaction, has 3 utility model patents, 11 design patents, 2 invention patents And 5 design patent applications.
Muqiling own sales channel system, accumulated 100 channel distributors nationwide, more than 100 quality sales online stores, 5,000 toy terminal sales systems, built online platform coverage, offline stores, brand stores, business circles Derivatives sales system of complexes and supermarkets.
Full media coverage, upgrade animation IP promotion mode
In the new release notice of the exhibition, Boruntong reached a media strategic cooperation agreement with major video websites and Jiangsu Youman Cartoon Satellite TV. The cooperation with the video website media will promote the exposure of the Muqiling animation series on the new media. The explosive growth and the cooperation with Jiangsu Youman are the innovation and upgrade of the animation IP in the TV distribution cooperation mode, from the traditional broadcast to the all-round cooperation between the animation IP and the TV media, including content cooperation investment, prime time broadcast. , advertising support, column exposure, channel agency, etc., from the content, channels, derivatives licensing development to give full support, this cooperation in innovation animation and traditional distribution channel industry chain deep cooperation model, to achieve full media coverage.
Strong and then join hands, and then continue the "Olong Temple of the Living Dragon Legend 2"
The cartoon "The Legend of the Living Dragon of Wulong Academy" was produced by Boruntong, Tencent Video and Hangzhou Younuo. The animated series was adapted from the comic book "The Longevity of Wulongyuan", which is the classic of Taiwanese comic master Yan Youxiang. Since the first public serialization on January 1, the book has accumulated 120 million books, accounting for the first total sales of Chinese comics. The first season of "The Legend of the Living Dragon of Wulong Academy" was exclusively broadcasted by Tencent Video in November 2017. The daily broadcast was over one million. The cumulative number of live broadcasts over the past three days was over 10 million. The total number of online broadcasts exceeded 300 million. High attention and praise. At this year's animation festival, Boruntong and Tencent Video and Hangzhou Younuo continued the cooperation model of the first quarter and signed the second quarter animation cooperation agreement of "Oolong Academy". The three strong teams will once again bring together a comedy, Kung Fu, Chinese style, anime and feast.
Boruntong is committed to being a professional children's animation operator, adhering to the concept of “spreading love and joy, always growing with childrenâ€. Borun general animation makes the heavy culture easy, and Mu Qiling puts the concept of green development into the hearts of the people. Promote the construction of ecological civilization, tell the story of China, promote the brand development with the core of IP content, and continue to explore the industrial innovation model.
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