Do you have a kind of magic called “no run, no joy� If you do, hold on to it. Running has a unique charm that few other activities can match. As Xiaobian has heard, there’s no magic quite like the power of running. Feng Tangshu’s article titled “Put down the phone and run in the air†became a big hit online. It listed ten key benefits of running, which are both practical and inspiring. Especially toward the end, the phrase “winning but countless people†resonates deeply with every runner’s heart.
With the growing number of runners, outdoor and sports brands—both local and international—have poured more resources into the running market. Running products have become a major focus for many companies. The upcoming Asia Outdoor Exhibition is also stepping up its game by introducing a brand-new [Running Zone], aiming to help you unlock your own “magic†quickly.
**Become a "Magic" in Seven Steps**
1. **Comprehensive Style – Many Brands, Large Space**
The 2015 Asia Outdoor Exhibition Hall 4 will feature a 730-square-meter running zone, showcasing popular running brands such as Adidas, Salomon, Black Diamond, CAMELBAK, and many more. This space brings together a wide range of running gear, from clothing to shoes and accessories, all designed to meet your needs.
2. **Authoritative – The Second China Running Industry Forum**
Industry leaders, experts, and influencers will gather to discuss the evolving Chinese running market, future trends, and how runners can benefit from new opportunities. The forum aims to promote collaboration and sustainable growth within the industry.
3. **Model Paradigm – What a Running Retail Store Should Look Like**
To help retailers improve their store displays, the running zone will build a 36-square-meter “model shop.†This interactive space will showcase running apparel, footwear, accessories, and even rest areas, offering valuable display ideas. For those interested in e-commerce solutions, this is also a great place to explore.
4. **Challenge – TRX Training**
This year, the Asia Outdoor Show will partner with the Beijing Fitness Training Camp to introduce TRX training in the running area. Attendees can experience an effective and fun training program. Plus, the Nanjing store of the Number One Outdoor Fitness Camp is set to open soon, located just one stop away from the Nanjing International Expo Center. Come visit and experience the TRX training during the exhibition!
5. **Experience – Purple Mountain Fluorescent Run**
Every summer, the night sky over Nanjing’s Purple Mountain lights up with the energy of the “Fluorescent Run.†This year, the event will take place on the evening of July 25, 2015, jointly sponsored by the Asia Outdoor Exhibition and Sanfu Outdoor. Participants can choose between the Hero Challenge Group (22 km) or the Fluorescence Experience Group (14 km), enjoying the beauty of nature under the stars.
6. **Extended Type – Event Sharing + Sports Protection**
Runners love sharing experiences. The Asia Outdoor Exhibition will host a global running event sharing session with Zhixing Co., Ltd. Renowned event organizers like Ge Shi, 800 Quick Sand, and 100 km Cross-Country Running will be present to share their stories. Additionally, the LP Sports Protection Academy will offer hands-on training in injury prevention. The new book *Runner's Planet: Running Raiders* will also be available at the event.
7. **Interactive – Punch Card Rewards**
To encourage more people to join the running community, the Asia Outdoor Exhibition, Runner Equipment, and Yuet Circle will launch a punch card reward program. More details will be announced soon—stay tuned!
For more information about the Running Zone, contact Zhang Qin at 025-66925583.
**About Runner Equipment**
Runner Equipment is a leading platform for professional running gear in China. A strategic partner of “Runner World,†and the only e-commerce partner of the “Xuan Zang Road - 'Ge'†brand, it collaborates with over 50 international brands such as SKINS, X-BIONIC, ASICS, and NATHAN. Their mission is to provide the best running equipment and services for runners.
Visit:
- Runnergear.cn (launched in July 2015)
- Runnergear.taobao.com
- WeChat: Runner Equipment URG
This content is provided by the official website of the 2015 Asia Outdoor Products Exhibition.
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