Do you have that special kind of magic called “No run, no joy�
If you do, hold on to it.
Running has a magical effect that’s hard to match. From what I’ve heard, there’s no magic quite like it. Feng Tangshu’s article on running—“Put Down the Phone and Run in the Airâ€â€”was a huge hit. It listed the top ten benefits of running, and one line at the end really struck a chord with runners everywhere: “Winning but countless people.†That phrase resonates deep within every runner’s heart.
With the growing number of runners, outdoor and sports brands—both local and international—are pouring more resources into the running market. Running products are now a key focus for many companies. The upcoming Asia Outdoor Exhibition is keeping up with this trend by launching a new [Running Zone], helping you become part of that “magic†sooner than you think.
**Become a “Magic†in 7 Simple Steps**
1. **Comprehensive Selection – A Wide Variety of Brands**
The Running Zone at the 2015 Asia Outdoor Exhibition will feature over 30 well-known running brands, including adidas, Salomon, Black Diamond, CAMELBAK, NATHAN, and more. Spanning 730 square meters, it's a must-visit for all runners looking to explore the latest in running gear.
2. **Authoritative Insight – The Second China Running Industry Forum**
Industry leaders from top brands, retailers, media, and event organizers will gather to discuss the changes in the Chinese running market, future trends, and how to better support runners. This forum aims to foster collaboration and drive sustainable growth in the industry.
3. **Model Paradigm – What a Running Retail Store Should Look Like**
To help running retailers improve their store displays, the Running Zone will feature a 36-square-meter “model shop†showcasing clothing, shoes, accessories, rest areas, and sports optics. It’s a great place for inspiration and learning about effective retail strategies.
4. **Challenge – TRX Training Experience**
This year, the Asia Outdoor Show will partner with Beijing Fitness Training Camp to introduce TRX training in the Running Zone. Visitors can experience a fun, safe, and effective workout. Plus, the Nanjing store of the Number One Outdoor Fitness Training Camp will soon open near the Olympic Sports Center!
5. **Experience – Purple Mountain Fluorescent Run**
Every summer, the night sky over Nanjing’s Purple Mountain comes alive with the energy of the “Fluorescent Run.†On July 25, 2015, the event will continue as a joint effort between the Asia Outdoor Exhibition and Sanfu Outdoor. Participants can choose between a 22km Hero Challenge or a 14km Fluorescence Experience.
6. **Extended Benefits – Event Sharing & Sports Protection**
Runners love sharing experiences. The Asia Outdoor Exhibition will host a global running event sharing session with experts from events like Ge Shi, 800 Quick Sand, and 100km Cross Country. The LP Sports Protection Academy will also offer practical injury prevention tips. Plus, the new book *Runner’s Planet: Running Raiders* will be available for readers.
7. **Interactive Fun – Punch Card Rewards**
To encourage more people to join in, the Asia Outdoor Exhibition, Runner Equipment, and Yuet Circle will launch a punch card reward program. More details will be announced soon—so stay tuned!
For more information about the Running Zone, contact Zhang Qin at 025-66925583.
**About Runner Equipment**
Runner Equipment is China’s most professional running goods retail platform and a strategic partner of "Runner World." They are the exclusive e-commerce partner for the “Xuan Zang Road - 'Ge' brand†and work with over 50 international brands such as SKINS, X-BIONIC, ASICS, and NATHAN. Their mission is to provide runners with the best equipment and service.
Visit:
- [Runnergear.cn](http://runnergear.cn) (launched in July 2015)
- [Runnergear.taobao.com](http://runnergear.taobao.com)
- WeChat: Runner Equipment URG
This content was sourced from the official website of the 2015 Asia Outdoor Products Exhibition.
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