Just over 10 years ago, poor packaging caused China’s export products to lose US$100 million annually. In recent years, after the output value of the packaging industry in China has been increasing at a rate of 15% year after year, it is now faced with a series of serious problems such as waste of resources caused by excessive packaging, environmental pollution, unfair competition, and damage to consumer interests. Therefore, we must vigorously promote proper packaging and resolutely discard excessive packaging. What are the paths for over-packaging?
1 Path Selection 1: Pass legislation to limit excessive packaging
According to statistics, at present, China's commodity packaging waste accounts for more than 70% of urban household waste. Excessive packaging and high-grade packaging materials not only cause serious waste of resources and pollute the environment, but also, to a certain extent, disguise fraudulently and mislead consumers. Therefore, limiting the proliferation of excessive packaging and deceitful packaging waste from the source, and correctly introducing packaging design and production into the legal track become a matter of urgency.
In many foreign countries, laws and regulations have been formulated that limit excessive packaging and encourage the development of green packaging. For example, Germany, which first advocated the recycling of packaging materials, has formulated the “Circular Economy Lawâ€. Denmark has taken the lead in implementing the “Green Tax†system. Many countries require manufacturers, importers, and retailers to take responsibility for recycling and remanufacturing packaging materials. Excessive packaging in Korea is an illegal act. In order to implement this issue, the Korean government should check the packaging of the product, reward the confiscation package, and impose penalties on excessively packaged goods. Manufacturers may be fined if they do not pack the product in accordance with government regulations. 3 million won.
In recent years, with the enhancement of environmental awareness and the deepening of the concept of sustainable development, the dangers of overpackaging have been increasingly valued by the Chinese people, and the government has also stepped up legislative work in this area. For example, the "Cleaner Production Promotion Law of the People's Republic of China", which will be implemented on January 1, 2003, will have a positive impact on restricting over-packaging and achieving sustainable economic and social development; the National Committee of the CPPCC held in March this year At the fifth meeting, representatives jointly proposed to “restrict over-packaging of commoditiesâ€, proposed the formulation of the Regulations on Commodity Packaging, promoted rational packaging, prohibited over-packaging, encouraged the development of green packaging, and enhanced the recycling of packaging waste.
However, so far, China's restrictions on over-packaging still remain in the qualitative analysis, leading to the implementation of a uniform scale and standards. The overpacking that we are talking about now is only referring generally to “in the design, process, and production process of the product's packaging design, structure, and decoration, and not pursuing the high and unreasonable style and decoration of packaging according to the requirements of the product characteristics. Grades, exaggerating the various functions of the packaging, especially promotion functions, resulting in packaging costs soared or even doubled over the value of the contents of the package, resulting in a disproportionate value of the packaging and contents in value, without quantifying excessive packaging Analysis did not establish strict parameters. Therefore, to strengthen legislative work, we can quantify excessive packaging from the following aspects: First, we must formulate professional standards for rationalized packaging, and determine various indicators, which can be specified in terms of structure, materials, decoration, functions, and values; It is to establish a standard for defining overpacking, and it can also be defined in terms of structure, materials, decoration, functions, and values. Excessive standards on any one side will lead to over-packaging. Third, penalties for overpacking should be established to limit over-consumption. Packaging behavior.
In this regard, the foreign experience is worth our reference. For example, Japan has formulated a "new packaging guidelines", which stipulates that: as much as possible to reduce the volume of packaging containers, the positioning within the container should not exceed 20% of the volume of the container; packaging costs should not exceed 15% of the product's selling price. In addition, the "Outline for the Packaging of Gifts for Commodity Packages" regulated by Tokyo Metropolitan Government in Japan also stipulates that the gap in the packaging container should not exceed 20% of the entire container in principle; the gap between the product and the commodity must be less than 1 cm; the product and the packaging box The gap between the inner walls must be kept below 5mm; the packaging cost must be less than 15% of the price of the entire product. The Australian government stipulates that the empty spaces for various packages must not exceed 25% of the packaging volume. The United States, Canada, Germany, South Korea and the United Kingdom all have similar regulations.
2 Path Choice 2: Enterprises must raise awareness and change business concepts
The reason why excessive packaging is popular in some companies is that the fundamental reason lies in the interest-driven, such as gorgeous packaging can increase the added value of products, can play a certain promotional role. However, this is a short-sighted behavior, which is not conducive to the healthy development of enterprises. Because, on the one hand, excessive packaging will inevitably lead to an increase in product costs and reduce the market competitiveness of enterprises; on the other hand, after all, consumers are not buying but packaging products. Once he peels off the packaging, he finds that the packaging does not meet expectations. At the time, it will create a feeling of being deceived, thus losing basic trust to the company. Therefore, enterprises must have a clear understanding of the dangers of overpackaging, so as to actively change their business concepts and emerge from the misunderstanding of overpackaging.
2.1 To establish a correct view of packaging quality
The correct packaging quality concept includes the following contents: The first is to rationally design the product packaging in order to improve the utilization of packaging materials, reduce waste, save resources, select suitable raw materials and reduce the weight and weight of packaging products. For example, if you can use Class B corrugated board, do not use Class A, so as to reduce product costs and enhance the market competitiveness of the product; Second, to rationalize the production process of packaging products, such as to reduce the production process The amount of waste, increase labor productivity, reduce processing costs, etc., avoid packaging value exceeds the value of the contents; the third is to enable packaging products to generate new value, through the recycling of product packaging, the formation of new packaging materials or conversion Other resources. (To be continued)
1 Path Selection 1: Pass legislation to limit excessive packaging
According to statistics, at present, China's commodity packaging waste accounts for more than 70% of urban household waste. Excessive packaging and high-grade packaging materials not only cause serious waste of resources and pollute the environment, but also, to a certain extent, disguise fraudulently and mislead consumers. Therefore, limiting the proliferation of excessive packaging and deceitful packaging waste from the source, and correctly introducing packaging design and production into the legal track become a matter of urgency.
In many foreign countries, laws and regulations have been formulated that limit excessive packaging and encourage the development of green packaging. For example, Germany, which first advocated the recycling of packaging materials, has formulated the “Circular Economy Lawâ€. Denmark has taken the lead in implementing the “Green Tax†system. Many countries require manufacturers, importers, and retailers to take responsibility for recycling and remanufacturing packaging materials. Excessive packaging in Korea is an illegal act. In order to implement this issue, the Korean government should check the packaging of the product, reward the confiscation package, and impose penalties on excessively packaged goods. Manufacturers may be fined if they do not pack the product in accordance with government regulations. 3 million won.
In recent years, with the enhancement of environmental awareness and the deepening of the concept of sustainable development, the dangers of overpackaging have been increasingly valued by the Chinese people, and the government has also stepped up legislative work in this area. For example, the "Cleaner Production Promotion Law of the People's Republic of China", which will be implemented on January 1, 2003, will have a positive impact on restricting over-packaging and achieving sustainable economic and social development; the National Committee of the CPPCC held in March this year At the fifth meeting, representatives jointly proposed to “restrict over-packaging of commoditiesâ€, proposed the formulation of the Regulations on Commodity Packaging, promoted rational packaging, prohibited over-packaging, encouraged the development of green packaging, and enhanced the recycling of packaging waste.
However, so far, China's restrictions on over-packaging still remain in the qualitative analysis, leading to the implementation of a uniform scale and standards. The overpacking that we are talking about now is only referring generally to “in the design, process, and production process of the product's packaging design, structure, and decoration, and not pursuing the high and unreasonable style and decoration of packaging according to the requirements of the product characteristics. Grades, exaggerating the various functions of the packaging, especially promotion functions, resulting in packaging costs soared or even doubled over the value of the contents of the package, resulting in a disproportionate value of the packaging and contents in value, without quantifying excessive packaging Analysis did not establish strict parameters. Therefore, to strengthen legislative work, we can quantify excessive packaging from the following aspects: First, we must formulate professional standards for rationalized packaging, and determine various indicators, which can be specified in terms of structure, materials, decoration, functions, and values; It is to establish a standard for defining overpacking, and it can also be defined in terms of structure, materials, decoration, functions, and values. Excessive standards on any one side will lead to over-packaging. Third, penalties for overpacking should be established to limit over-consumption. Packaging behavior.
In this regard, the foreign experience is worth our reference. For example, Japan has formulated a "new packaging guidelines", which stipulates that: as much as possible to reduce the volume of packaging containers, the positioning within the container should not exceed 20% of the volume of the container; packaging costs should not exceed 15% of the product's selling price. In addition, the "Outline for the Packaging of Gifts for Commodity Packages" regulated by Tokyo Metropolitan Government in Japan also stipulates that the gap in the packaging container should not exceed 20% of the entire container in principle; the gap between the product and the commodity must be less than 1 cm; the product and the packaging box The gap between the inner walls must be kept below 5mm; the packaging cost must be less than 15% of the price of the entire product. The Australian government stipulates that the empty spaces for various packages must not exceed 25% of the packaging volume. The United States, Canada, Germany, South Korea and the United Kingdom all have similar regulations.
2 Path Choice 2: Enterprises must raise awareness and change business concepts
The reason why excessive packaging is popular in some companies is that the fundamental reason lies in the interest-driven, such as gorgeous packaging can increase the added value of products, can play a certain promotional role. However, this is a short-sighted behavior, which is not conducive to the healthy development of enterprises. Because, on the one hand, excessive packaging will inevitably lead to an increase in product costs and reduce the market competitiveness of enterprises; on the other hand, after all, consumers are not buying but packaging products. Once he peels off the packaging, he finds that the packaging does not meet expectations. At the time, it will create a feeling of being deceived, thus losing basic trust to the company. Therefore, enterprises must have a clear understanding of the dangers of overpackaging, so as to actively change their business concepts and emerge from the misunderstanding of overpackaging.
2.1 To establish a correct view of packaging quality
The correct packaging quality concept includes the following contents: The first is to rationally design the product packaging in order to improve the utilization of packaging materials, reduce waste, save resources, select suitable raw materials and reduce the weight and weight of packaging products. For example, if you can use Class B corrugated board, do not use Class A, so as to reduce product costs and enhance the market competitiveness of the product; Second, to rationalize the production process of packaging products, such as to reduce the production process The amount of waste, increase labor productivity, reduce processing costs, etc., avoid packaging value exceeds the value of the contents; the third is to enable packaging products to generate new value, through the recycling of product packaging, the formation of new packaging materials or conversion Other resources. (To be continued)
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