Talk about Packaging Design Industry and Market Incubation (4)

3. China's packaging design market has great potential for development

Although China's packaging design market is still immature, the packaging design industry and investment development prospects are good. With China's accession to the WTO, intellectual property rights for packaging design innovation are protected, and packaging design is increasingly showing strong market demand. In the next five years, China's packaging design market will expand rapidly. "Repackaging design, buying packaging design, and seeing packaging design" will become the new consumer fashion in the 21st century. As a famous international metropolis in China and the Far East, Shanghai should and can stay ahead of the times in the growth and development of the packaging design market.

China's packaging industry, as an essential supporting service industry for economic development, is now growing rapidly at a rate of 10%, forming a comprehensive scale industry including packaging machinery, packaging materials, packaging, printing, and packaging design. The momentum has begun to take shape. In 2000, the output value of the Shanghai packaging industry alone reached 17 billion yuan and the profit was 1.32 billion yuan. In recent years, due to Shanghai's reform and opening up, 350 countries and regions have come to invest in packaging related enterprises in Shanghai, and the packaging and printing industry has been included in the direction of key investment in light industry. Shanghai's per capita income reaches 4,000 U.S. dollars, and there are more than 1,000 supermarkets and over 50 supermarkets. Tourism is a new economic growth point for the city. The upgrade and development of tourism products puts forward higher requirements for packaging, and the demand for packaging is increasing. The expansion has provided tremendous opportunities for the development of the packaging design industry.

4. Competition in China's packaging design market will intensify

However, it is precisely our packaging design universities and packaging design companies that have not investigated and studied the packaging design market demand in China. It is the blindness of packaging design education and packaging design services that has caused a major feature of the current packaging design market in China: On the one hand, a considerable number of packaging design products and packaging design services have no sales; on the one hand, the majority of SMEs and consumers Many packaging design needs are not met. The impact of popular consumption concepts and packaging design industry penetration, packaging design quotation issues, imitation issues, and foreign packaging design companies entering China have a significant negative impact on the development of China's packaging design market. After China's accession to the WTO, foreign packaging design companies will inevitably fill the space for packaging design market soon. By then, it will be more than just the competition of strength and strength, price competition, and quality competition, but demand. The packaging design products and services on the roads do not compete with the demand for road products and services, as well as the fierce competition for outstanding packaging designers. Until such a situation arises, it will be weak. The top priority in the development of China's packaging design industry is to find out the market demand for Chinese packaging design with the fastest speed and maximum action, and to effectively cultivate excellent packaging design talents and well-organized packaging design services in accordance with the needs of the packaging design market. . What must be clear is that since the understanding of the value of packaging design is far from the overseas standards in the concept of Chinese entrepreneurs, there is a considerable gap between package design fees and overseas. At present, China's packaging design market is still relatively backward. It is still a market that needs to be "incubated," and it is still at a stage of "harvest."

Third, packaging design education industry initiative to accept the challenge of WTO entry

1. Establishing the Industrial and Market View of Packaging Design Education

Close to the industry, close to practice, close to science and technology, close to the market, is a major feature of packaging design education. Due to the weak foundation of packaging design education in China, the scale of packaging design education is still in the process of formation. In the existing education management system, most of the packaging design courses are on paper, and cannot be combined directly with packaging design practices, and cannot be adapted to China's packaging after China's accession to WTO. The design needs to be in line with the world; design institutions can not enter the packaging design market directly in the way of participating in tenders, and it is difficult to combine production, education, and research in packaging design education. And some foreign design institutes have reached several billion or even 100 billion US dollars in industrial service assets, and have strong design service development, operation, and competitive strength. After China's accession to the WTO, in the face of strong competitors in the packaging design community and packaging design education world, the adjustment and upgrading of packaging design education structure through institutional innovation and technological innovation has become a problem that needs urgent solution.

2. Establishing an Open Packaging Design Education Production, Teaching and Research Structure

"Industry-University-Institute" is an open teaching model combining teaching, scientific research and production practice in higher education in the new era. It is a concrete embodiment of implementing the education policy of "Education must be combined with production labor."
The university should become a powerful force for rejuvenating the country through science and education. First-rate universities should “work hard to carry out theoretical innovation, institutional innovation, and scientific and technological innovation, and especially should pay attention to the source of scientific and technological innovation, and promote scientific and technological achievements to be transformed into real productivity. School-enterprise cooperation education, on the one hand, the respective advantages of schools and enterprises can be fully realized. In order to not only adapt to the new situation in which the commodity economy is developing rapidly, but also to cultivate the applicative talents that are in urgent need of the society, and on the other hand, to strengthen the direct connection between schools and enterprises, and to win the support of all sectors of society in support of education. Significant school effectiveness.

3. Building packaging design management talents to cultivate highlands

The packaging design industry is a combination of high technology and high culture. It requires a very high level of cultural quality and ability structure for the management and management of the packaging design industry. After China's accession to the WTO, design industrial institutions that are allowed to enter the world will compete for the packaging design market in China, and local talents will be required to compete. The brain drain has meant more severe anemia for the Chinese packaging design industry, which is not prepared for talents. In today's increasingly globalized information and economy, successful packaging design comes from a high level of management process. This concept has been widely considered in today's society. Design management is considered as a must-read course for modern packaging designers. Introducing case studies of packaging design and future packaging design research in a new global digital environment are all compulsory packaging courses for future packaging designers. Relying on the existing strengths and resource advantages of universities and packaging design industry and academe, the cultivation of advanced professional talents in the design management and packaging design industry has been incorporated into the goals of higher design education development planning and incorporated into the art design - packaging design arts. The postgraduate education system forms a packaging design management talent resource cultivation high school from undergraduate to graduate education.

(to be continued)