Product and packaging colors (below)

The function of color packaging in the proper use of color in the segmentation function of commodity pricing is based on the heterogeneity of colors and the customs of color in some countries. This function of color is often used in products of the same brand series. When companies introduce products of the same brand with different price grades, if the same pattern is used for the same color, the hidden mark classification is often assigned to the manufacturer's packaging, the merchant's sales, and especially the consumption. Purchasers bring confusion. If you use different packaging colors to distinguish between, such trouble can be avoided. In our country's cultural customs, purple and gold are often used as noble colors, while other colors are used as ordinary colors. Therefore, in China's commodity packaging, when colors are used to identify the same brand series of goods at different price levels, purple and gold are commonly used to identify products with higher prices. Such as the same series of brand-name cigarettes in recent years. The "Yipinmei" series of cigarettes from Huaiyin Cigarette Factory uses yellow, blue, dark red, gold and other packaging colors to indicate different prices for this series of cigarettes. Among these series of cigarettes, the prices of purple and gold packaging are higher, and the prices of other color packaging are generally or lower. The use of the binning function of packaging colors in commodity pricing can bring convenience to manufacturers' packaging and merchants' sales. When consumers purchase goods, they can quickly distinguish the products in the same brand series that they want to purchase.
The color in the commodity package can make the consumer feel trust in the product. Generally, when the consumer comes into contact with a certain product for the first time, whether or not he has a trust in the quality of the product is often an important factor in determining whether to purchase the product. . When a consumer purchases a product, he first conducts a self-research on the appearance of the product to determine the reliability of the product's quality and whether he or she has purchased it. This requires our merchandise packaging designers to be able to design products that will enable consumers to see the packaging as soon as they are created. This will create a psychological resonance with the reliable quality of the product. Such as pearl whitening facial cleanser packaging design, its packaging color design pearl white. When consumers, especially women, purchase, because of their packaging color, they will have a trust in the pearl content and whitening effect of this brand of pearl whitening facial cleanser, and prompt her (he) to purchase this product. For example, in the packaging design of delicate products such as clocks, cameras, pens, lighters, etc., the use of gold, silver, gray and other colors can not only bring out the noble and beautiful qualities of the goods, but also the quality of the products produced by consumers. A sense of trust will help promote consumer buying behavior.
Emphasis on the function of color to expand product visibility and establish corporate image In a complex commercial economy environment, each company wants to expand the visibility of its products and establish a good image of its own business. The commodity packaging on various types of shopping mall shelves is itself a silent advertisement to promote itself and establish a corporate image. For the excellent color design that quickly captures consumers' attention in the packaging of goods, more and more well-known domestic and foreign companies pay more attention to it. Coca-Cola's Coca-Cola beverage packaging from the United States, although the pattern is constantly changing, but the main color of its packaging has not changed. Red is the color of young people, the color of sports and a symbol of Coca-Cola's eternal vigor. "Cerebral Platinum" has been used to represent the high-tech image of enterprises since it was put on the market. The Kodak Company of the United States uses its yellow packaging to represent hope, joy and thought. When people choose the yellow-wrapped film, they naturally think of the Kodak Company that can leave people with a timeless and splendid image. Numerous well-known enterprises have used a fixed color that can represent their own image in the process of development. They have packaged their products, promoted their new products, and established a good corporate image.
In summary, color in the packaging design of goods, because of its unique connotation, role and characteristics, in the marketing of goods, plays the role of a silent marketing master. This should be instructive for our commodity packaging designers. As an excellent product packaging designer, we must not only attach importance to the beautification of color in the packaging of goods, but also pay attention to their marketing functions in the design of commodity packaging from the perspective of economics.