How to show the charm of advertising creative design Continued

7. Rich in humor

Humorous method refers to the clever reproduction of comedy features in advertising works, captures the local things in the phenomenon of life, and manifests itself through some ridiculous features of people's sexuality, appearance, and behavior. Humorous expression techniques often use funny plots, clever arrangements, and extend certain things that need to be affirmed to the extent of comics, creating a humorous mood that is full of interest, laughs, and intriguing. Humorous contradictions and conflicts can achieve unexpected and artistic effects in the most reasonable way, causing viewers to smile attentively, and to use their artistic appeal in a unique way.

8 borrow analogy

The metaphor method refers to the selection of two things in the design process that are different in this copy and some similarities in some aspects. “This thing metaphorizes the thing”. There is no direct relationship between the metaphorical thing and the subject, but Some points have similarities with some of the features of the theme, so they can be used to extend the transformation and get the artistic effect of “turning the curve”.

Compared with other methods of expression, metaphorical techniques are more subtle and hidden, and sometimes it is difficult to see at a glance. However, once they understand their meaning, they can give an endless feeling.

9. With affection method

The most influential factor of art is the emotional factor. Aesthetics is the process by which the subject and the object of beauty continually exchange emotions to resonate. Art conveys the characteristics of feelings. The phrase “feeling the person with heart and not being preceded by love” has already demonstrated the role of emotional factors in artistic creation. It focuses on the selection of emotionally-oriented content in the form of expression techniques, and sets off with good feelings. The theme, which truly and vividly reflects this kind of aesthetic feeling, can be used to affect people and exert the power of art to infect people. This is the literary emphasis of modern advertising design and the pursuit of aesthetic mood and interest.

10. Suspense Arrangement

In the way of expression, it is tricky and riddled with misgivings, causing people to disregard the meaning of the images on the advertising screen, creating a state of suspicion and nervousness. It creates a layer of ripples in the audience's mind and produces exaggerated effects that drive consumers. Curiosity and strong action, opening positive thinking associations, arouse viewers' further desire to further explore the meaning of advertising issues, and then clear the subject of advertisements through the title of the advertisement or text, so that the suspense can be lifted and left unforgettable. Psychological experience.

The suspense technique has a very high artistic value. It can first deepen the conflict and attract the audience's interest and attention, creating a strong feeling and producing fascinating artistic effects.

11. Choose the idol method

In real life, people have their own objects of worship, admiration or emulation, and there is a psychological desire to get as close to him as possible, so as to obtain psychological satisfaction. This kind of technique is applied to people's psychological characteristics. It seizes the people's admiration for celebrity idols, selects the idols worshiped by the audience, and communicates with the product information to the audience. Because celebrity idols have a strong psychological appeal, using celebrity idols can greatly increase the product's impression and sales status, establish credibility of brand names, produce unspeakable persuasion, and induce consumers to celebrities in advertisements. The attention of the idol's praised product stimulates the desire to buy. The choice of idols can be a super-beautiful female actress who has extraordinary temperament, world-famous male stars, male and female athletes who are famous in the world of sports, and others who can also choose political personalities, celebrities, master artists, battlefield heroes, and handsome men. Beauty and so on. The selection of idols should be consistent with the product or service of the advertisement, or it will give people a sense of far-fetched influence and make people psychologically refuse, so that the intended purpose cannot be achieved.

12. Harmonic simulation method

This is a creative approach to ambiguity. It does not intentionally use the old-fashioned name-taking method to use art and social celebrities familiar to the general public in the world as an image of humorous interest. , Making famous celebrities produce a sense of humorous, giving consumers a new and unique visual impression and easy and enjoyable fun, with its anomaly and mystery to improve the appeal of advertising, increase product value and attention.

This method of expression persuades the advertisements to be in a humorous, almost comic-like atmosphere. It is admirable, makes you laugh, makes you forget about it, and leaves you with an interesting aftertaste.

13. Magical psychedelic method

The use of deformed exaggeration, weaving myths and fairy-tale images with an infinitely rich imagination, reproducing reality in a fantasy scenario and creating a certain distance from real life. This is full of rich romanticism and freehand brushwork. The expression technique of the show is full of appealing power with a sudden and magical visual feeling, giving people a special feeling of beauty that can satisfy people's curiosity and varied aesthetic taste requirements. In this way of expression, artistic imagination is very important. It is a symbol of the development of human intelligence. Everything needs to be imagined, especially in art. It is no exaggeration to say that imagination is about the life of art. From the beginning of the creative concept until the end of the design, imagination is actively carried out. The prominent feature of imagination is its creativity, and creative imagination is the beginning of the excavation of new meanings and the emergence of new images. Its basic tendency is to transform the experience evoked by Lenovo, and ultimately constitute a new image with the unique creation of the esthetic person, resulting in a strong power to defeat the people.

14. Continuous series method

The picture forms a complete visual impression, making the advertisement information conveyed through the screen and text clear, prominent, and powerful.

The advertising picture itself has a vivid and intuitive image. It has accumulated many times over and over. It can deepen consumers' impressions of products or services, gain good publicity, and have great influence on expanding sales, establishing brand names, and stimulating purchases to enhance competitiveness. effect. For the premise of the design strategy, it is more important to establish the corporate image.

As the basis of the design structure, the grasp of formal psychology is very important. From the perspective of visual psychology, people abandon the monotonous and uniform form and pursue diverse changes. The continuous series of expression techniques conforms to the form of “contains diversity and unity”. The basic principle enables people to see differences in the “same” and to seek change in the unification, forming artistic effects that are both diverse and unified, contrasting and harmonious, and have enhanced artistic appeal.