The BriteSmile To Go tooth whitening pen from BriteSmile Company uses a special packaging box that is both convenient and sealed. The silky texture and feel of the blue box imitate the packaging of high-end writing instruments and matches the brush perfectly. This unique look and feel is attributed to Corvon flash material from FiberMark, a 7 mil saturated latex paper material that can be used in plastic packaging. "Corvon" and the logo have the same color - silver, printed on the packaging.
The hinged silk box is available in two sizes, one for one or three pens, and the latter uses a slightly wider box than the former. The pattern can be printed on several different colors of printed card paper.
“This package design clearly reflects the image and feel of cosmetics, not just the mouthguard products,†said Steven Miller, BriteSmile's deputy chief executive, who commented on the package as follows: “Lightweight design Elegant and noble."
Source: Packaging Materials and Containers
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