Packaging case analysis

A good product must first enter the market to have a good packaging, and this packaging must be able to meet the consumer's consumer psychology, so as to make the product and the consumer have a potential interaction, so as to occupy the market for product success. Good foundation. Therefore, packaging has become a must for all businesses to develop and occupy the market, many businesses are also competing for their own products to create a consumer psychology package, and then occupy a favorable market position. Good packaging must be people-centered and life-based, so as to give the market a new vibrancy. We can learn from the successful packaging of the following brands, and then create our own perfect product packaging.

I. L'air du temps

One of the best-selling French luxury perfumes in the world today, it is a masterpiece of oriental floral notes with unique fragrance and uniqueness. The most famous is the crystal bottle of "Peace Dove". What it wants to elaborate is that after the Great War, harmony and peace have come, and humankind's longing for peace and comfort for the soul. The pair of crystal-made peace pigeons that are flying wings are crystal clear and lifelike. They symbolize the time and time of flight. Love and tenderness are reflected in the romantic and natural style of perfume. Peace, eternal youth, forgetting the shadow of war, carefree, relaxed life, is the perfect interpretation of this romantic brand. At the same time, it binds the gut string by hand on the bottle cap of each bottle of perfume, bringing good luck to the owner of the first perfume bottle.

Second, Kashi milk: packaging of "high-end" beauty

The packaging design retained some elements of the original packaging, and at the same time made specific optimization designs for the special drinking groups of the hotel. The main color of the original package is brown, brown coffee is easily reminiscent of high-calorie and sweet drinks such as chocolate or chocolate, but the majority of the hotel's residents are young and middle-aged people. This group of people is not like sweet food; The use of feeling suppression, in the design of the packaging, the entry point is the use of color as the packaging of the main appeal, with the product's own culture, emphasizing a mood of pleasure, "Kashi" bring people a happy day!

Third, the attractiveness of doughnut packaging

The challenge for Donut Foods is not only to attract people to buy, but also to make them feel that the box placed on the breakfast table is very interesting. After all, more than half of consumers will look at packaging boxes more than once, so it must be ensured that packaging can appeal to specific consumer groups. Frozen doughnuts are for children between the ages of 20 and 20, and children of this age begin to reject those things that are child-friendly and try to dress themselves up as an independent adult. Therefore, this doughnut packaging is not only interesting and fashionable, but also unique: at the back of the box, some interesting games and information are carefully designed to enhance the children's curiosity and develop their intelligence. Due to the role of edutainment, it is particularly suitable for children aged 10 to 13.

Fourth, "wine spirits" packaging design of the concept of isolation

In the packaging design of wine, in addition to the composition of words, colors, and patterns, it is more important to convey an emotion. Packaging design can not only express merchandise but not human touch. This design is just a label symbol. Many of the bestsellers use the brand with strong emotional characteristics to dominate the market. Injecting “emotions” into products is a key point for packaging design. Only excellent designs that are very personal and can arouse people's resonance can be used to attract customers in order to capture consumers and achieve sales promotion.

The fierce competition in the liquor market, how can an unnamed new brand gain a place in a relatively short period of time? The packaging design of "drunk" wine can be said to stand out in many national wines. In addition to the quality of the product itself, brand and packaging design innovation is an important factor. "Drunkard" wine is typical in conveying the brand's traditional culture, historical characteristics, merchandise, ethnic sentiment, and price rules. "Drink liquor" is a typical heterogeneous packaging: the bottle body is made of Xiangxi clay pottery, simple and elegant, and the shape of the bottle is the shape of a sack. On one side is a freehand drunkard-looking drunkard that looks full of Eastern style humor, and the other side is a collection of seals with the same name of "absolutely fabulous". This echoes both the inside and the outside of the “drinker” character on the bottle marked with a black savage body. In the name of alcoholic liquor, thanks to the well-known painter Mr. Huang Yongyu, the title says: "Drunkers" are not afraid of "Drunkers". "Drinkers" drink "drinkers" and they won't get drunk. "Drunker" produces Xiangxi. Thousands of miles.

V. New energy packaging for Danone AQUA bottled water

AQUA, which was launched in 1973, is Indonesia's first brand of bottled water and is still maintaining its leading position in the market today. The updated brand logo color retains the blue color that originally represented water. On this basis, the "mountain stream and stream" has been added to further emphasize the theme of "natural and pure springs", and has been further consolidated through the lateral hawthorns and transparent and clear cups. In addition, the icon of the water treatment system has been added to the label as a guarantee for the quality of AQUA bottled water. It symbolizes the entire 27 steps that AQUA's water must pass through from the exploration water source to the finished product, allowing Indonesia to pass the process. The family is completely assured of the quality of bottled water.


Source: Shenzhen Packaging Network

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