In today's world of new plastic packaging bottles such as PET, we really need to ask: Where are the advantages of glass bottles?
As soon as the cork was opened, the foam rushed out. People often use this method to celebrate major moments in life. Imagine how disgusting it would be if you poured out the champagne from a soft pouch and the soft pouch wobbled! Or you can pour out the red wine from the paper box and pour the beer from the plastic bag. Will it be difficult for you to accept it? Currently, high-end coffee beverages are still packaged in tinplate. This choice is not without reason. People are amazed that hard packaging still occupies a place in today's flexible packaging, and is flooding the dazzling food and beverage market with various shapes and capacities. Why is that?
In recent years, the packaging has gradually completed its transition from hard and semi-rigid packaging to flexible packaging. Soft packaging has become the new darling of the packaging industry, while hard packaging, especially glass bottles and cans, is still firmly in place. It must be admitted that in many applications, flexible packaging is better than hard packaging, but this does not mean that hard packaging will gradually exit the packaging market. For example, flexible packaging has become the preferred choice for many food packaging because of its low price. However, if manufacturers want to strengthen the brand effect and improve the shelf life of their products, the expressiveness of hard packaging is even better. Not only that, but hard packaging such as glass bottles and cans can be reused. Even if the content is used up, consumers can still be placed at home and become “wordless advertisementsâ€. It is difficult for consumers to pack B brand coffee or tea in A brand coffee cans. In addition, glass bottles and cans can be recycled 100%, the war between hard and soft packaging continues, what is better? Xuzhou Hongyuan Glass' bottle manufacturing company learned that: It is generally believed that the advantage of flexible packaging is plastic Technological innovation and R&D, in fact, new applications of hard packaging in plastics are also worth mentioning.
According to analysis by industry experts, the choice between soft and hard packaging mainly depends on the marketing strategy. For example, if the manufacturer wants to introduce a unique product, hard packaging costs more. Hard packaging is not suitable for price-sensitive sales channels such as hypermarkets, and is ideal for high-end gifts or food markets. Hard packaging can intangibly improve consumer product evaluation.
When it comes to better examples of hard packaging than flexible packaging, it can be said to be too numerous to mention. Hard packs are strong, shelf life is longer, and can be recycled. From an aesthetic point of view, the printing design of metal surfaces is more flexible and attractive from the outside. Consumers often buy soft-packed coffee or tea, but when they return home, they store it in cans. Hard-packed advertising has a long period of effect, and they can stay in consumers' homes for a long period of time.
Hard packaging is not new, but it is not as old as a dinosaur. It follows the pace of market development. As the graphic design process is getting higher and higher, and the packaging size is more flexible, the long-lasting packaging form of hard packaging is showing new brilliance.
Glass is the traditional packaging form of liquid products. Due to its firmness and transparency, it is particularly favored by the beverage industry. Many beverage companies switched to plastic bottles, but high-end drinks such as red wine and champagne still favored glass bottles.
Industry experts believe that glass bottles are natural, versatile, and infectious, and these are unbeatable advantages. In addition, glass bottles can be recycled with high added value, which can improve product quality. As confirmed by the brands, glass packaging is an integral part of the product's value, and both of them are inseparable in consumers' minds. Therefore, the glass bottle has a value-added effect on the brand, and has a wide range of applications, which greatly helps the establishment of a product image.
However, glass bottles also have disadvantages. The biggest problem is that they are fragile, especially when they are affected by internal pressure and heat. To solve this problem, it is necessary to rely on a cap with a good sealing performance, the cap must be resistant to high pressure, and suitable for sealed packaging.
For consumers, the touch, texture, protection, and preservation of glass bottles are attractive. The glass has a single raw material and strong barrier properties, and can well protect the contents. Due to its recyclable nature, consumers are very much in favor of their environmental protection.
In the beverage industry, beer, wine, champagne and some alcoholic beverages are all favored in glass bottle packaging.
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