Sculpture - Guerlain Homme Men's Guerlain Perfume
Guerlain Homme's first men's perfume Guerlain Homme's packaging ideas derived from the human sculpture, the package's exterior covered with a streamlined metal shell, easy to remind people of sports car hood. Paolo Pininfarina, President of Pininfarina SpA, an Italian automotive design company, is a world-renowned sports car design company, providing advice for Guerlain Homme's packaging. “This is the first time that we have extended our business to the perfume industry,†Pininfarina said. “Guerrein's use of fashion elements in the design of this perfume, such as the smooth metal layer on perfume bottles, is subject to Inspired and influenced by the automotive industry, the overall bottle design of this perfume is very masculine and full of men."
The center of the push-type spray bottle cap has a recessed design, which is convenient for a person's finger to press the bottle cap comfortably and conveniently. “When using this package, people can almost easily operate without even seeing the bottle. The truly outstanding packaging is reflected in the subtle human design,†says Pininfarina.
The rectangular glass bottle for men's fragrance Guerlain Homme was designed by Bormioli Luigi. The precise gap allows the polished metal outer layer to fit perfectly with the glass bottle.
Rivet Round Nameplate Design - Tommy Hilfiger Perfume
The decoration of the Hilfiger perfume by Tommy Hilfiger consists of a glass bottle and a metal nameplate decorated in front of the package. The metal card has four rounded corners that resemble rivet reinforcements. The design idea of ​​the rivet rounded corners comes from rivets on motorcycles or vintage cars. The opening year of the Tommy Hilfiger fashion store was also sculpted on a metal nameplate supplied by Northern Engraving, Green Bay, Wisconsin. The metal nameplate is fixed on the glass bottle package by UV radiation curing adhesive. Hilfiger perfume packaging was designed by Denise Paglina, director of packaging development at the Estée Lauder Group's perfume design division.
"The metal nameplate of the Hilfiger Perfume Packaging application passed a series of routine tests conducted by Tommy Hilfiger, including aging tests under different climatic conditions, and packaging suitability tests," James Neri said. Germany's Seidel supplied Hilfiger perfume caps, which were supplied by Heinz Glas of Germany, nozzles were supplied by Rexam Dispensing Systems of New York, and Cartondruck of New Jersey provided cartons.
Innovation promotes perfume packaging - McGraw perfume
The McGraw perfume launched by European and American country music singer Tim McGraw was designed by Kenneth Hirst and conveyed the western style of the country singer's hometown. The bottle shoulders of the perfume are covered with leather. This creative design is designed to remind people of the hat edge of the McGraw brown cowboy leather hat.
“It is not easy to use leather to achieve the desired brim effect,†said Nirav Mehta, president of packaging concept development at Coty Beauty North America. McGraw's research and development goal is to create the texture and appearance of leather.
Qualipac offers McGraw perfume leather and caps. The pattern on the polypropylene shell is modeled on the effect of marking on the leather material sample. Vitro Packaging supplies glass bottle containers for McGraw fragrances, and Rexam Dispensing Systems of New York supplies nozzles.
Perfume Bottle with Swirling and "Invisible" Nozzles - Estee Lauder Sensuous Perfume
Estee Lauder's Sensuous Fragrance uses a swirling pattern in the back of the oval bottle. Lloyd & Co. designed this package with the help of Aeron Lauder. The swirling pattern was printed on the glass bottle of the perfume in a screen printing manner using the magenta organic paint, and the glass bottle was provided by the American company Pochet.
Estee Lauder's Sensuous perfume nozzle uses the “invisible†nozzle provided by Rexam Dispensing Systems, New York. "Sensuous perfume is printed on the back of the rising rotation pattern, if the use of regular, visible perfume nozzle, it is easy to visually feel the nozzle to cut the decorative design of the rotation pattern cut off the waist, so the choice of 'invisible' nozzle is very necessary, Humberto Rebolledo, Executive Director of Estee Lauder Global Packaging Development, said, “We know that the current market can provide such 'invisible' nozzles, so when we saw the preliminary packaging design sketch for Sensuous products, we decided to use the 'invisible' nozzle as our first choice. ."
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