I. Introduction
China is the world's largest beer producing country, and it is also a big beer consumer. The annual beer production is up to 25 million tons. The three major beer brands Qingdao, Yanjing and China Resources occupy most of the market. The world ’s beer giants directly intervene in the market competition. Among these giants, there are dozens of smaller beer production plants. With so many suppliers competing for the PS version in the same market, the fierce competition can be imagined. In order to attract consumers and establish a product image, beer packaging plays an important role. The outer packaging from large to small carton to a neck label has attracted the attention of beer manufacturers. A variety of beer packages are on the market, and beer label vendors have worked hard. Beer labels have experienced a period of development: from paper labels to aluminized paper to laser aluminized paper and rubber products, and crystal labels.
With the needs of the consumer goods market, the packaging of personal care products, cosmetics and food products is also constantly changing, and beer packaging feels traditional and conservative. In order to break the traditional impression of this kind of packaging, beer manufacturers have adopted carefully designed magic crystal labels to bring new beer packages to the market. At present, some large-scale beer manufacturers are gradually turning to the new technology of Symphony Crystal Beer Label. Such as Tsingtao Brewery uses this label.
2. What is Symphony Crystal Label
Speaking of Symphony crystal label, we must mention the cutting of crystal label and laser material. In 2004, several domestic breweries have launched several plastic stickers. Due to the transparent nature of plastic labels, where there is no ink coverage It is transparent and has a unique visual effect coating on the glass beer bottle. Some people have given this label a beautiful and appropriate name: crystal label. As shown on the right. China International Beer Network-Jinwei Beer adopted the transparent film label for the first time in China, and its sales demand jumped. Plastic film labels have better wet strength and physical properties than paper labels, and sticking to the bottle body can enhance the anti-collision force of the beer bottle, plus durable, can extend the shelf display and ice water time. Young consumers feel that the clear and transparent film brings a "label-free" visual failure analysis and elimination, but they do see its crystal-like presence, and the fashion feel is unforgettable.
The laser material was first used in the field of tobacco packaging, and its unique holographic effect has improved the shelf display of the product better. At present, laser paper is mainly used for wine labels in the beer industry. "Laser wine label" is the latest laser material, according to the customer's demand label, combining printing and material light column effect, so that the wine label produces a unique metal texture and brings a new visual experience.
Symphony crystal label, also known as laser film label, it combines the transparency of the crystal label and the magic effect printing factory of laser material, with people's favorite color to bring a new visual experience. Because the effect under the light is particularly special, it is more attractive to use on the small beer consumed at night, which can effectively attract the attention of consumers. It presents colorful derivative colors under the light (as the name implies, it is called the Symphony Crystal Standard), which can fully reflect the crystal clear visual effect of beer.
3. Advantages of Symphony Crystal Label
1. Symphony crystal label has the advantages of transparency, high strength, moisture resistance, and not easy to fall off. You can get good label display and use effect.
2. Symphony crystal label has both crystal clear and transparent dairy packaging, and can refract dazzling multicolored light under special environment. It has the advantages of both crystal label and laser label.
3. The unique packaging of Symphony Crystal Labels improves the grade of products, forms a differentiated packaging of products, leads the fashion field, and helps to form a brand.
4. Good anti-counterfeiting effect, the packaging container plays a role in protecting the corporate brand. [next]
4. The development process and technical introduction of Symphony Crystal Label
In beer labeling, traditional wet adhesive labels have long dominated the world. Even now it still occupies a considerable market. The cost of the traditional beer bag wet adhesive paper label is relatively low, but the label will fall off during the use process, and the packaging design cannot reflect the crystal clear feeling of beer. The appearance of the ultra-transparent film sticker is just in line with Market requirements. Clear and transparent self-adhesive label detection systems and instruments are attached to transparent bottles like glass bottles or pet bottles, resulting in a crystal-clear and transparent label-free effect. The high-quality printed image on the transparent label conveys a high-end, fresh, clear and youthful image to consumers, which makes them want to purchase in real time. This is because high-end consumer products benefit from the attractive label decoration to promote sales result.
Compared with wet adhesive paper labels, transparent labels have the following unique advantages: 1. Highly transparent material, no label appearance; 2. Clean and tidy proofing, high quality performance; 3. Moisture-proof and water-resistant, can be iced for a long time; 4. Suitable for efficient automatic labeling; 5. Meet various printing processes and innovative requirements.
The wet strength and physical properties of crystal labels are better than paper labels. Adhering to the bottle body can enhance the anti-collision force of the beer bottle, and it is durable. It can extend the shelf display and the night ice time. Young consumers feel that the clear and transparent film brings a "label-free" vision to Shanghai Guanghua, but they do see its crystal-like presence, and the fashion feel is unforgettable.
Symphony crystal labels are made of thin film laser materials. According to customer needs, printing and material light column effects are combined to make the wine label produce a unique metal texture inkjet printer, bringing a new visual experience. The colorful and colorful effect under the light is especially special, which can fully reflect the crystal clear visual effect of bottled beer. With the help of laser labels, Tsingtao Brewery has successfully shaped the brand image of the new level of the product, improved the grade of the product, shaped the differentiated packaging of the product, and at the same time, the good anti-counterfeiting effect has also played a role in protecting the corporate brand.
There are currently two applications for film labels, one is self-adhesive and the other is cold glue label.
Like ordinary stickers, the crystal beer sticker is also a three-layer structure. The outer layer is a transparent film, which is bonded to the base paper through a layer of transparent glue. According to the application field and the development history of specific requirements, different materials can be used for each layer.
The first is the investment in the purchase of surface materials. Usually 50 to 60 micron polypropylene or polyolefin films are used, which have excellent transparency. Due to the good stiffness after bidirectional stretching in the production process, it is suitable for high-speed labeling. It can meet the requirements of smooth bidding and analyze and eliminate the fault, and it fits very well with the rigid bottle body. The graphics and text on the label can use various printing methods such as letterpress, flexographic, gravure, and silk screen, and it has excellent bronzing and silver foil performance.
The second is adhesive. Glue can be divided into emulsion-based or solvent-based glue. Emulsion-based glue is environmentally friendly glue, the coating is cheaper than solvent-based glue, and there is no risk of penetrating the bottle into the beverage like solvent-based particles. However, if the pre-labeled bottle printing process is to enter the sterilization machine after filling, the emulsion-based glue is not suitable. Because in the sterilization process, the emulsion-based glue will turn white, thus destroying the transparency effect, in these cases, metal packaging, you need to use solvent-based glue. To match the highly transparent surface material, the selected glue needs to have excellent transparency; in addition, because people often drink ice or soak in cold water when drinking beer, it is necessary to maintain the transparent characteristics of the adhesive in this environment Discoloration and layoffs, at the same time, the label can not be lifted off; even in water, the adhesive can still maintain a certain viscosity, and will not whiten. Because the current main application is disposable bottles, permanent adhesives are generally used.
Finally, the base paper for ink supply, PET or PP film can be used as a carrier material. The tensile strength of the paper base paper is lower than that of the film base paper, the pet base paper is the smoothest and the strongest; the PET film can be better fixed on the label wheel than the PP film of the corresponding thickness, and has better toughness To meet high-speed labeling requirements. The flatness of the backing paper directly affects the flatness of the glue coating, which also affects the transparency of the label.
What needs to be emphasized here is the coating requirements of the self-adhesive materials. After having excellent base paper, adhesive and face material for commercial printing, the coating process is also the key to determining whether the final quality of the adhesive is excellent. The more uniform the coating, the better the flatness of the glue and the better the overall transparency of the label.
5. Future prospects
Beer labels currently face two major problems:
1. Technical issues. Since the plastic label uses self-adhesive, it is quite different from the wet labeling method commonly used in breweries. It takes time to adopt the plastic label generally.
2. Cost competitiveness is an important factor. Due to the extensive use of color management in the past 20 years, paper labels have formed a mature industrial chain. The price of each set of paper labels rarely exceeds a dime, and the self-adhesive has not yet spread to the entire beer industry due to the high price of materials.
After undergoing the development from ordinary paper labels, aluminized paper, aluminum foil labels, laser aluminized paper, to transparent crystal labels and laser crystal labels, after the film label was laid out in the beer packaging industry, the commercial cost must be reduced accordingly. The development of new technologies and new appearances will be more and more widely used in the market. I believe that with the increasing level of people's consumption, the Symphony Crystal Label will bring more innovation in the packaging of the beer industry.
Keep invoices, packing lists and shipping orders protected and securely attached to boxes and other containers throughout the shipping process
Crafted from oil- and water-resistant polyethylene with a high-tack rubber resin adhesive, our packing list envelopes are built to withstand some of the toughest handling conditions.
Available with or without printing in a variety of sizes to match your individual shipping needs. To keep shipping labels safe and secure, we also offer both clear and high visibility label protection tapes.
- side-loaded/ top-loaded envelope opens easily and closes securely
- Provides control and protection of on-package packing list and invoice documents
- Non-printed/printed design provides a clear window for logos, instructions or other information and is barcode readable
- Offers convenient peel-and-stick document attachment
- Features a polyethylene backing, synthetic rubber adhesive and paper liner
- Tough film helps reduce puncturing and tearing
Logistics Packaging,Packing List Envelope,Express Packaging, Courrier Packaging, Packing List Pouch, Packing list enclosed
AM-Besten Technology Ltd. , https://www.bestenpack.com