In the first half of the year, the property market showed signs of warming up. Has the furniture industry, which is closely related to the property market, also warmed up? In the past half year, the reporter interviewed the Foshan Furniture Industry Association Secretary-General Yu Fuzhan. In an interview, the Foshan furniture industry is not returning. The problem of not picking up, but the problem of industry decline, the current Foshan furniture industry has fallen by about 20% to 30%.
Yanfu war analysis said that the first is the impact of real estate regulation on the furniture industry; secondly, the impact of the transformation of traditional furniture stores on the furniture industry, mainly in three aspects: First, the first-line and second-tier cities have the situation of traditional stores closed; The dealers themselves retreat from the store; the third is that the manufacturers close their own stores. The big background in which these conditions occur is still regulation. Third, the lack of domestic demand and the choice of consumers have also become factors affecting the Foshan furniture industry. At present, the furniture industry in Jiangsu, Zhejiang, Sichuan and other places is also developing rapidly, competition is intensifying, and the integration of the industry is getting stronger and stronger. Together with the coming of summer vacation after May Day is the traditional off-season of the furniture industry, these factors add up to the industry. Sliding down.
Yu Feng, secretary-general of Foshan Ceramics Industry Association, told reporters that according to his understanding, unlike the ceramic industry, the furniture industry does not seem to have obvious signs of recovery. Also affiliated with the home industry, why the ceramic industry is warming up, but the furniture industry is still cold? Yan Fuzhan said that Foshan ceramic industry is very concentrated, with dozens of good brands, affecting the country and even the world, has a "market" The right to talk." The furniture industry is relatively scattered. From the situation of four large-scale exhibitions in Guangdong in the annual furniture exhibition, the number of furniture enterprises is much larger than that of ceramic enterprises. The small and medium-sized brands of national furniture enterprises are low, the threshold is low, and the concentration is low, so the competition Sex will be even bigger. From the perspective of the domestic market, Foshan furniture enterprises can't control the development of the national market, and it is difficult to “talkâ€, so more is to follow the market environment. The investment in a ceramics factory is obviously higher than that of furniture companies. The light of a press is very valuable. These are the different places of furniture and ceramics. In addition, for home improvement, it is also the first to buy ceramics, the decoration will buy furniture, so the furniture market will lag behind the ceramic even if it is warmer.
Yan Fu war said, of course, some large companies, good brands, their performance continues to improve, such as Qiao Li, Jin Yi, Guo Heng, Kang Bao, Warren Tis and other furniture companies, good brands regardless of the off-season, regardless of the peak season, regardless of The environment is good and not good. They are all step by step, deep-growing channels, striving for distribution, brand influence, dealers have loyalty, so that there is continuous return on performance and sales. However, from the perspective of the Foshan furniture industry, there has indeed been a decline, which has caused some furniture entrepreneurs to have confused feelings. They don’t know how to develop, they don’t know which way to go, plus the rise in labor costs and land costs. The rise, the pressure on their shoulders. How to go in the future, is to do professionalism, or to integrate institutional innovations in the furniture chain (such as joint-stock cooperation), they are looking for answers.
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