How Yangzhou toy enterprises respond to the "most strict instructions"

How Yangzhou toy enterprises respond to the "most strict instructions"

How Yangzhou toy enterprises respond to the "most strict instructions"

The new toy safety regulations, known as the “most stringent in history”, is now fully implemented. The physical and mechanical parts have been enforced since July 20, 2011, and the requirements of the chemical part will be enforced this time. Yangzhou is the hometown of plush toys. What is the impact of the “most stringent” toy safety regulations on the industry?

Heavy metal detection increased from 8 to 19

After a four-year transition period, the "New EU Toy Safety Directive" is now fully implemented. What is the strictest toy standard in the history of “the most stringent”? Xu Bu, the director of the Foreign Trade Department of the Municipal Bureau of Commerce, explained.

The scope of supervision has expanded. The new directive states that a toy product is defined as a product designed or used for play by children under 14 years of age, whether or not it is a dedicated product. For example, fruit-shaped candles, although not designed for children under the age of 14, are easy to attract and play with, they must meet regulatory requirements.

Increased controlled substances. For the first time, allergenic fragrances, CMR substances (carcinogenic, genetic mutation, reproductive toxicity) were included in the scope of regulation, stipulating 55 kinds of banned sensitizing fragrances, 11 kinds of restricted sensitizing fragrances, and more than 3,000 kinds of CMR substances. The range of heavy metals has been expanded from the previous eight to 19.

Regulatory requirements are demanding. The requirements for the limit of harmful substances are almost harsh. The requirements for heavy metals are changed from the previous migration to bioavailability. The materials are divided into three categories, one by one, and the limits are strictly stricter than the old directives. Some elements such as hexavalent chromium even reach The PPb level, which is one part per billion, is almost the same as the food requirement. The new sensitizing fragrance limits are also controlled within 0.01% and 0.1%.

Strengthened from a strict trend. According to the new regulations, future European toys must comply with general and specific chemical laws. For example, the recent implementation of the European Union's limited edition of polycyclic aromatic hydrocarbons has also become a requirement for toy products.

A plush toy test spends 20,000 more

Some companies carry out the cost of "transfer"

“For enterprises, the cost of testing is firstly increased.” Xu Lei, the head of Yangzhou Aimo Toys, a manufacturer of plush toys, said that in the case of plush toys, a toy usually has more than 10 or even 20 colors. The original 8 element detection cost is about 200 yuan / material or color, and according to the new directive, this cost is increased to 600-1000 yuan / material or color. In addition to heavy metal testing, there are other types of testing costs. Xu Lei introduced, roughly calculated, a single plush toy sample will cost nearly 20,000 yuan.

Other toy companies have come up with countermeasures. "Before we quote the price, we will clearly sign an agreement with foreign investors. All the testing costs will be paid out by them. If we do not agree, we will not accept this order." Mr. Tang, the head of a toy company, said that the export of Yangzhou market is roughly estimated. Most of the toy testing is carried out by foreign third-party agencies designated by the merchants. "The cost of testing is much higher than that of the domestic market. If the cost is not passed on, we will not only make money, but we may also post the money."

Toy companies have more initiatives to pass risks

“Bringing back to Europe” and purchasing more environmentally friendly raw materials

In the face of the implementation of the most stringent toy safety technology regulations in the world, what measures does Yangzhou enterprises have to deal with?

"We started to 'retreat to the United States.'" Yangzhou Yalun Toys, a person in charge of Chen’s surname told reporters that he had already heard of this new order, and the company also implemented “transfer” on customer development. “Our current toy orders are over 80%. Both come from the United States, and American toy standards are different from EU standards."

“Purchasing more high-grade and environmentally-friendly raw materials to deal with.” Xu Lei said that the current export share is mainly in Europe, America and Japan, of which the United States has the lowest import standards, so the market is the largest, and the EU market is also very important. "For the time being, I don't want to lose this market, so I work hard on equipment and materials." According to his preliminary estimate, to continue to be based on the EU market, the production cost will increase by an average of 30%, and the maximum may double.

Mr. Tang said that the "most stringent standards" can be described as "worse-stricken" for toy exporting enterprises. In addition to the improvement of testing standards, toy companies feel "cold wind and sorrow", and the effect of demographic dividends is weakened, which also makes them feel "difficult." "For example, according to our accumulated customer resources, the company may be able to pick up 1 million orders, but because there are fewer and fewer workers who are willing to make toys, it is more and more difficult to recruit people. We only dare to accept orders of 500,000. Because, once the extension, we will lose a large amount of liquidated damages to customers." Mr. Tang said.

Increase cooperation with research institutes and third-party testing institutions

In the face of the full implementation of the new directive, how should Yangzhou toy companies respond? The City Commerce Bureau recommends starting from three aspects.

First, to increase information collection, it is necessary to actively collect and screen information related to enterprises; second, to strengthen capacity building, starting from raw material management and testing technologies, and improving response capabilities; third, to integrate the strengths of all parties, toy export enterprises can increase The cooperation of research institutes and third-party testing institutions will enhance the competitiveness of the industrial chain. Correspondent Yang Shangxuan reporter Chen Gaojun Ju Xiaochun

【Reading Dictionary】

EU Toy Safety Directive

Divided into two transition periods: July 20, 2011, requiring the enforcement of physical and mechanical parts; the requirements in the chemical section will begin to take effect on July 20, 2013, and toy products entering the EU market will have to comply with the chemical safety section. The new requirements for 19 migration elements, compared to the previous eight.

Where is the “new EU Toy Directive”?

Heavy metal detection increased from 8 to 19

Where is the "Newest Toy Safety of the EU", which is known as "the most stringent in history"? Xu Bu, the director of the Foreign Trade Department of the Municipal Bureau of Commerce, explained.

The scope of supervision has expanded. The new directive states that a toy product is defined as a product designed or used for play by children under 14 years of age, whether or not it is a dedicated product. For example, fruit-shaped candles, although not designed for children under 14 years of age, are easy to attract and play with, and must meet regulatory requirements.

Increased controlled substances. For the first time, allergenic fragrances, CMR substances (carcinogenic, genetic mutation, reproductive toxicity) were included in the scope of regulation, stipulating 55 kinds of banned sensitizing fragrances, 11 kinds of restricted sensitizing fragrances, and more than 3,000 kinds of CMR substances. The range of heavy metals has been expanded from the previous eight to 19.

Regulatory requirements are demanding. The requirements for the limit of harmful substances are almost harsh. The requirements for heavy metals are changed from the previous migration to bioavailability. The materials are divided into three categories, one by one, and the limits are strictly stricter than the old directives. Some elements are similar to the food requirements.

Strengthened from a strict trend. According to the new regulations, future European toys must comply with general and specific chemical laws. For example, the recent implementation of the European Union's limited edition of polycyclic aromatic hydrocarbons has also become a requirement for toy products.

A plush toy test spends 20,000 more

Some companies carry out the cost of "transfer"

“For enterprises, the cost of testing is firstly increased.” Xu Lei, the head of Yangzhou Aimo Toys, a manufacturer of plush toys, said that in the case of plush toys, a toy usually has more than 10 or even 20 colors. The original 8 element detection cost is about 200 yuan / material or color, and according to the new directive, this cost is increased to 600-1000 yuan / material or color. In addition to heavy metal testing, there are other types of testing costs. Xu Lei introduced, roughly calculated, a single plush toy sample will cost nearly 20,000 yuan.

Other toy companies have come up with countermeasures. "We signed an agreement with foreign investors before the quotation. All the testing costs will be paid out by them. If they do not agree, they will not take the order." Mr. Tang, the head of a toy company, said that the toy testing in the Yangzhou market is mostly based on the rough estimate. The foreign-funded third-party agencies designated by the merchants implement it. “If you don’t pass the cost, you will not be able to make money, and you may also post the money.”

Toy companies have more initiatives to pass risks

“Bringing back to Europe” and purchasing more environmentally friendly raw materials

In the face of the implementation of the most stringent toy safety regulations in the world, what measures does Yangzhou enterprises have to deal with?

"We started to 'return to Europe and enter the United States.'" Yangzhou Yalun Toys, a person in charge of Chen’s surname told reporters that the company implemented “transfer” on customer development. “More than 80% of current toy orders are from the United States.”

“Purchasing more high-quality and environmentally-friendly raw materials to deal with.” Xu Lei said, “I don’t want to lose the EU market for the time being, so I work hard on equipment and materials.” According to his preliminary estimate, the production cost will increase by an average of 30%, and the highest may rise. Doubled.

Mr. Tang said that in addition to the improvement of testing standards, the effect of the demographic dividend was weakened, which also made them "difficult." "For example, according to the customer resources we have accumulated, the company may receive 1 million orders, but because of the increasing difficulty in recruiting, we only dare to accept orders of 500,000, because once the extension is delayed, the number of customers will be lost. Philip’s liquidated damages."

How do companies deal with the "new directives"?

Increase cooperation with research institutes and other institutions

In the face of the full implementation of the new directive, how should Yangzhou toy companies respond? The Municipal Bureau of Commerce recommends that it actively collect and screen information related to enterprises; strengthen capacity building, start with raw material management and testing technologies, and enhance coping capacity; increase cooperation with research institutes and third-party testing institutions to enhance competition in the industrial chain. force.

Reading dictionary

EU Toy Safety Directive

From July 20, 2011, the physical and mechanical parts are required to be enforced; the requirements in the chemical section will come into effect on July 20, 2013, and the toy products entering the EU market will have to meet the new requirements of 19 elements of the chemical safety part. Previously, it was 8 items.

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