In recent years, along with the rising cost of manufacturing in China and the economic downturn in traditional export markets such as Europe and the United States, many foreign trade-oriented industries have been hit, and the furniture industry is one of them. Faced with the unfavorable situation of foreign trade, many furniture companies have transformed and increased domestic sales.
As the largest furniture manufacturing province in Guangdong, Guangdong has promoted the expansion of Guangdong's furniture market in the domestic market. Industry insiders pointed out that increasing domestic sales efforts will be a trend in Guangdong to reduce export dependence.
Export blocked and transferred to domestic demand
With the global economic downturn in recent years, China's furniture production and retail sales have experienced significant declines, and furniture exports have been hit hard. Among them, Guangdong, the country's largest furniture province, accounts for one-third of the country's furniture output and sales, while exports account for about 50% of the total, and the impact is even more pronounced.
According to the Guangdong Furniture Industry Association and the Guangdong Furniture Industry Research Institute jointly released the “2013 Guangdong Furniture Industry May Domestic Sales and Import and Export Reportâ€, the total output of Guangdong furniture in the first five months of last year was 44.405 million, down from the same period of last year. 14.3%. In terms of exports, the decline in the export of wooden furniture in Guangdong was further expanded in May last year. In addition to the increase in demand for wood furniture in Germany, all other countries in the international wood furniture market showed negative growth.
Faced with the pressure of export decline, the Guangdong furniture industry has expanded its domestic market and the desire to increase its domestic market share has become stronger.
Third and fourth-level market development efforts increased
Jiuzheng Building Materials Network learned from the Guangdong Furniture Association that the proportion of the furniture industry in Guangdong Province has continued to decline in the country last year, but it still maintains a leading position in the country. Under the background of new urbanization, many third- and fourth-tier cities outside the province have huge consumption potential and become a new market for Guangdong furniture enterprises to compete.
According to data from the Guangdong Furniture Association, the domestic sales of the Guangdong furniture industry in the previous year significantly exceeded the export: the total amount of furniture exports in Guangdong Province last year was about 15.23 billion US dollars, up 2% year-on-year, the average annual growth rate was 7.2%; the total domestic sales was about 20 billion. Yuan, a year-on-year increase of 10.4%, the five-year average growth rate reached 17.8%.
According to the data of the Guangdong Furniture Association, the total output of the furniture industry in Guangdong Province reached 330 billion yuan in 2013, an increase of 10% over the previous year's forecast, accounting for about 25% of the national total. Last year's focus will be on increasing the development of the third and fourth-tier markets and striving for a 12.4% increase in domestic sales.
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