With the decline of the real estate bubble, the buyers are also reduced with the housing downturn, then what is the situation in the furniture industry?
Recently, the author visited some furniture towns in the Central District and Economic Development Zone and learned that the furniture market also suffered a “cold flow†and the door was cold.
In the eyes of many Neijiang people, Dongtian Furniture City is a good place to buy genuine furniture. Jiang Shunbing, who has been in the furniture business for more than 20 years, told the author about the secrets of the furniture market in recent years.
The furniture industry is season-free, but the annual lunar month is the most popular season in the furniture market. This is the business experience of Jiang Shunbing, who has been in the furniture business for more than 20 years in the furniture city. Every year in the twelfth lunar month, people who go out to work will return to their hometowns, and will add furniture to their homes. Some are bought for the elderly at home and also for the renovation of new homes. In the view of Jiang Shunbing, the twelfth lunar month is also the month in which they can “eat†the most.
In the early years, Jiang Shunbing’s husband was a carpenter, and the family relied on her husband’s carpenter craftsmanship to customize furniture such as beds, tables and chairs. As time went by, the furniture that I made myself could not meet the needs of the customers, and there was a shortage of supply. With years of experience as a carpenter, I started a furniture business.
When I first entered the furniture market, I still didn't understand the business "games" in the furniture market. The business was flat, and sometimes I couldn't make ends meet, and I lost a lot. Later, with the soaring housing prices, the consumption of the real estate market gradually increased, and the supporting industrial chain furniture market also ushered in “springâ€. Jiang Shunbing’s furniture business also tasted the sweetness in those years. In the hole of about 90 square meters, by selling furniture, it is easy to enter the income of 10,000 yuan in January.
Jiang Shunbing, who is nearly 50 years old, is a man who can speak and speak. In the eyes of her peers, she has a business. In the past two years, the flow of people watching furniture has also decreased a lot. There are even fewer people who can enter the store. To get a business, most of them have to actively “call†customers. "In the past two years, I can only say that I can earn enough living expenses. I can sell two or three customers in a good day. If the luck is bad, I can't open it in a few days." Jiang Shunbing said with a smile.
She pointed to the neatly placed beds, wardrobes, TV cabinets, coffee tables and other furniture. Although the brands of these furniture are not brand-name furniture, the quality is also determined by the goods.
As the saying goes, a penny is worth the price, and the price of good goods is not cheap. The furniture market in this mall is not much different from the goods in the mall, and most of them are in one place. The only price difference is the price difference caused by the rent of the physical storefront. “The rent in this store is less than 1,000 yuan per month. Compared with other furniture cities, the price difference can be imagined.†Jiang Shunbing said.
Although the current business is sluggish, Jiang Shunbing’s mentality has been very good. He said that doing business is like this. There is a peace of mind to be able to buy and sell, make friends with customers, and when the business is deserted, it depends on the old customers' word of mouth.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().
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