The outdoor industry is a new and fast-growing sunrise industry in China. The domestic real outdoor market began in the early 1990s and experienced a long period of turbulence. It did not begin to enter explosive growth until 2000. In the past 2016, the outdoor product market has reached a scale of nearly 50 billion, and both outdoor brands and retailers have achieved steady and rapid development. So, what kind of development trend will the outdoor industry show in 2017?
On the evening of January 5, the “2017 New Retail and Outdoor Industry Development Trends Conference†sponsored by Tutu (Xiamen) Outdoor Products Co., Ltd. was held at Xianglu Grand Hotel in Xiamen. Li Changfa, Secretary General of the Outdoor Branch of the China Textile Association, Li Yangjun, Deputy General Manager of the Nanjing Ning Fei International Exhibition Co., Ltd. and Asia Outdoor Exhibition Project Manager, independent designer Rico. Lee, and color strategy expert Liu Qizhi gathered in Xiamen to release the Opportunities and challenges in the outdoor industry in the next decade, new trends in the outdoor industry, synergistic development in outdoor and tourism, trends in outdoor apparel design and popularity of outdoor products in 2017. On the day of attending the press conference, there were well-known outdoor product brands, representatives of department store systems, manufacturers, fabric manufacturers, and regional retailers at home and abroad. The event was an annual event in the outdoor community.
At the press conference, Li Changfa, Secretary General of the Outdoor Branch of the China Textile Association, with the title of “Get into the Long Term to Welcome to the New Decadeâ€, looked forward to the development opportunities of the outdoor industry in the next decade, and possible encounters in a complex market environment. challenge. Li Changfa pointed out that the next decade is an early decade of the growth of the outdoor industry. There are eight kinds of boosting forces that merit attention.
Li Yangjun, deputy general manager of Nanjing Ning Fei International Exhibition Co., Ltd. and manager of Asia Outdoor Exhibition, gave a speech on the opportunities brought by tourism upgrading to the outdoor industry. Li Yangjun expounded the concepts of thematic tourism, sports tourism and outdoor tourism at the press conference, looked at how to upgrade tourism from the perspective of national policy orientation, and analyzed tourism from various aspects such as tourism destinations, hardware facilities, equipment, software services, and drainage. What are the opportunities for upgrading to the outdoor industry?
In terms of products, independent designer Rico. Lee and color strategy expert Liu Qizhi respectively released outdoor apparel design trends and 2017 outdoor product popular colors. Independent designer Rico Lee described the history of the Chinese clothing retail market with the theme of "New Outdoor - The Next Blue Ocean" and pointed out that the next blue ocean is a blend of technology and fashion. Liu Qizhi, a color strategy expert, focused on the trend of fashion trends in the spring/summer 2017 season and released six key colors that led the new year.
Tu Cheng (Xiamen) Outdoor Products Co., Ltd. CEO Huang Chenghui shared his views on “New Retail†at the press conference. He pointed out that retail sales are mainly composed of three core factors: commodities, businesses, and consumers. The so-called new retail is the key to guiding and meeting new consumer needs. What about the new trend of outdoor retail? Huang Chenghui said that the leaders are committed to exploring the future. As a member of the industry, Tutu has been trying hard to explore. In 2017, Tutu will open a concept store plan that explores the different needs of consumers of outdoor and travel products and explores cross-border issues, allowing Tu Tu Outdoor to lead consumers to more and more new areas. It also allows the input of consumers to change. More valuable.
Tucai joining director Jiang Cai released the Tu Tu outdoor living museum project at the conference. He said that in recent years, the country has successively introduced a number of favorable policies for the development of the sports industry. The consumption in the third and fourth tier cities has been continuously upgraded, and its economic living standards have been continuously improved. People are pursuing a healthier lifestyle. Entering the third- and fourth-tier cities will become the main direction of Tu Tu outdoor living museum. The way of outdoor life hall of Tutu conforms to the market development trend, changes the inherent traditional joining mode, realizes in-depth cooperation with customers, and can make full use of the resources of their own advantages, which is conducive to the brand becoming bigger and stronger in the regional market.
Tu Yu's assistant vice president of product planning, Mao Yuxin, released the latest product of Tutu's autumn/winter 2017, and this evening's brilliant new product catwalk has murdered numerous on-site film.
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