Inventory: Top 10 domestic and foreign sports/outdoor brands in January Date: 2017-02-04 13:18
1 Adidas: Official Launch of 2017 Marketing Campaign in Greater China
On January 3rd, Adidas announced that it officially launched its 2017 marketing campaign theme tailored for the Greater China market. I was a billionaire to choose to better communicate brand to Chinese consumers since 2015. The core idea of ​​sports creativity.
At the same time, Adidas announced that two Chinese new generation sports elite athletes Ning Zetao and volleyball player Hui Ruqi who are very creative in sports formally joined the brand spokesperson's lineup, inspired by their anti-conventional and creative sports performance. More Chinese sports participants awaken their sports creativity.
2 Anta: Selected for the 2016 Top 500 Chinese Listed Companies' Market Value
At the beginning of 2017, the 2016 Top 500 Listed Market Value of Chinese Listed Companies was released. The newly released Oriental Wealth Choice data shows that the list of Top 500 Chinese listed companies' market capitalization shows that Anta Sports, a leading brand in the sporting goods industry, ranks 174th on the list with a market value of RMB 51.8 billion. Anta is also the only sportswear brand selected for this list. .
3 Reebok: Signed Three Brand Spokesmen and Launched a Comprehensive Plan for China
On January 16th, Reebok officially announced that it has signed famous artists Wang Deshun, Yuan Yu and Wu Lei as the spokespersons for its Greater China brand. The cross-age and gender superstar combination of the most cool grandfather Wang Deshun, the Queen of the Vest line, and Wu Lei, the new generation model, is the perfect interpretation of the spirit of Reebok to my brand.
Together with the three major brand spokespersons, Reebok launched a full-scale Chinese plan, aiming at the best fitness brands. In 2017, more Reebok China brand image shop FitHub Fitness Exchange will be launched in major cities across the country. More personalized and groundbreaking products will also be launched in succession to enhance the fitness experience of fitness enthusiasts.
4 Special Steps: Signing Zhao Liying as the 2017 New Brand Spokesperson
On January 24th, Xtep official WeChat released the news, announcing that the signing actress Zhao Liying has become the brand's 2017 new spokesperson. Based on the consensus of building sports fashion, Zhao Liying will fully open the new image of the sport girl.
Wang Qiang, special assistant to the president of the Xtep Group, said in an interview with related media that in the area of ​​entertainment marketing, Xtep adheres to working with artists who are image-healthy and positive, so as to better communicate and interact with more young consumers. Zhao Liying uses her own strength to perfectly interpret so many good characters and is very popular with young people. Her unremitting and active fighting spirit is in perfect harmony with the healthy and positive energy pursued by the Xtep brand. So both parties hit it off. He also said that in the future, special steps will be promoted in the women's sports field to call for more women to move.
5 Nike: The largest NIKE and JORDAN basketball experience store in Greater China settled in Beijing
On January 21st, the largest Nike and JORDAN basketball experience store in Nike Greater China District settled in Beijing Zhongguancun Euramerican Shopping Center. The newly upgraded store covers an area of ​​609 square meters and provides Nike Basketball and JORDAN brand products. In addition to a wealth of product lines to meet the one-stop shopping enjoyment of basketball enthusiasts on the court and off-court, the personalized customization service with Beijing characteristics and the first Nike+ try-on experience area in Greater China were also introduced. For the more basketball-loving consumers, they use a high-tech digital experience to bring a unique and extraordinary experience.
6 361: Announced the signing of Fredette to encourage more young people to challenge themselves
On January 10, when the Shanghai Songjiang flagship store opened, 361 officially announced the signing of Shanghai team player Jimmer Fredette (Jimmer Fredette), making it another brand name for basketball. 361 hopes to encourage and influence more young people to continue to challenge and break through their future cooperation and hard work.
7 PUMA: Yang Yang and other five joint endorsers have joined the 2017 brand all-star lineup
Five spokespersons have joined the PUMA 2017 brand All-Star lineup: Yang Yang, the idol godfather, Liu Ranran, a popular star, and Li Xian, a high-quality niche student, have added style to the men's series; international supermodel Liu Wen and Queen Zhang Yu’s at the box office have made the women’s collection more attractive. Style. Each of them has a unique imprint of the retro star #, even if they have different styles, they have the same retro fanaticism.
Pathfinder: 2016 revenue double net profit reduction
On January 17, the Pathfinder disclosed 2016 Express Express, which showed that the company’s total revenue in 2016 was 2.907 billion yuan, which was approximately 24% lower than the same period of last year; net profit was 2.02 billion yuan, which was less than the same period of last year About 23%. During the reporting period, the number of Pathfinder stocks in the quarter fell by about 40% year-on-year, and the company achieved good results in handling inventory and flexible supply chain construction. However, performance was significantly lower than expected due to overall sluggish retail sales, continued intensified industry competition, and reduced inventory discounts resulting in sales discounts.
9Samsung Outdoor: Creating aerobic sports international comprehensive camp with Nanjing Laoshan billion
On January 20, Sanfu Outdoor and Nanjing Laoshan Aerobics Co., Ltd. held a signing ceremony for the construction of the Nanjing Laoshan Sanfu Aerobics International Integrated Camp. The signing ceremony is another outdoor camp for Sanfu Outdoors and Lejia Sports. investment.
It is understood that the total investment of Nanjing Laoshan Sanfu Outdoor Aerobics International Comprehensive Camp Project is 1 billion yuan. It is located in Laoshan Resort District Xiangshanhu District and Dongshan Grand Canyon Area. It will create a comprehensive service area, sports experience area, and team activity area. The four function zones are the entertainment exploration area and nature recreation area. The project will introduce international planning and design, camp operation team, and lay a solid foundation for the formulation and promotion of international standards for Laoshan Aerobics.
10 Chairman Xi inspects the Winter Olympics preparation work ice sports trillion trillion blue sea market will start
On January 23, General Secretary Xi Jinping visited Zhangjiakou City, Hebei Province to inspect the preparations for the Beijing Olympic Winter Games. He said: Ice and snow sports should be developed. This is an important part of our national health action and sports action. It is also a new sport and we must develop in our country.
President Xi pointed out that China is a large country with a population of more than 1.3 billion. Sports is an important social undertaking and it is also a sunrise industry with a very broad prospect. An important purpose of our bid to host the Beijing Winter Olympic Games is to promote the rapid progress of China’s ice and snow sports and promote the widespread development of the national fitness program. We propose that efforts to bring more people to participate in the snow and ice sports, the Beijing Winter Olympic Games is an important impetus, and it is also an important guide for the ice sports industry. It is hoped that more investors will pay attention to the development of China's ice and snow sports industry, strengthen their strength in their operations, and make contributions in support.
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1 Adidas: Official Launch of 2017 Marketing Campaign in Greater China
On January 3rd, Adidas announced that it officially launched its 2017 marketing campaign theme tailored for the Greater China market. I was a billionaire to choose to better communicate brand to Chinese consumers since 2015. The core idea of ​​sports creativity.
At the same time, Adidas announced that two Chinese new generation sports elite athletes Ning Zetao and volleyball player Hui Ruqi who are very creative in sports formally joined the brand spokesperson's lineup, inspired by their anti-conventional and creative sports performance. More Chinese sports participants awaken their sports creativity.
2 Anta: Selected for the 2016 Top 500 Chinese Listed Companies' Market Value
At the beginning of 2017, the 2016 Top 500 Listed Market Value of Chinese Listed Companies was released. The newly released Oriental Wealth Choice data shows that the list of Top 500 Chinese listed companies' market capitalization shows that Anta Sports, a leading brand in the sporting goods industry, ranks 174th on the list with a market value of RMB 51.8 billion. Anta is also the only sportswear brand selected for this list. .
3 Reebok: Signed Three Brand Spokesmen and Launched a Comprehensive Plan for China
On January 16th, Reebok officially announced that it has signed famous artists Wang Deshun, Yuan Yu and Wu Lei as the spokespersons for its Greater China brand. The cross-age and gender superstar combination of the most cool grandfather Wang Deshun, the Queen of the Vest line, and Wu Lei, the new generation model, is the perfect interpretation of the spirit of Reebok to my brand.
Together with the three major brand spokespersons, Reebok launched a full-scale Chinese plan, aiming at the best fitness brands. In 2017, more Reebok China brand image shop FitHub Fitness Exchange will be launched in major cities across the country. More personalized and groundbreaking products will also be launched in succession to enhance the fitness experience of fitness enthusiasts.
4 Special Steps: Signing Zhao Liying as the 2017 New Brand Spokesperson
On January 24th, Xtep official WeChat released the news, announcing that the signing actress Zhao Liying has become the brand's 2017 new spokesperson. Based on the consensus of building sports fashion, Zhao Liying will fully open the new image of the sport girl.
Wang Qiang, special assistant to the president of the Xtep Group, said in an interview with related media that in the area of ​​entertainment marketing, Xtep adheres to working with artists who are image-healthy and positive, so as to better communicate and interact with more young consumers. Zhao Liying uses her own strength to perfectly interpret so many good characters and is very popular with young people. Her unremitting and active fighting spirit is in perfect harmony with the healthy and positive energy pursued by the Xtep brand. So both parties hit it off. He also said that in the future, special steps will be promoted in the women's sports field to call for more women to move.
5 Nike: The largest NIKE and JORDAN basketball experience store in Greater China settled in Beijing
On January 21st, the largest Nike and JORDAN basketball experience store in Nike Greater China District settled in Beijing Zhongguancun Euramerican Shopping Center. The newly upgraded store covers an area of ​​609 square meters and provides Nike Basketball and JORDAN brand products. In addition to a wealth of product lines to meet the one-stop shopping enjoyment of basketball enthusiasts on the court and off-court, the personalized customization service with Beijing characteristics and the first Nike+ try-on experience area in Greater China were also introduced. For the more basketball-loving consumers, they use a high-tech digital experience to bring a unique and extraordinary experience.
6 361: Announced the signing of Fredette to encourage more young people to challenge themselves
On January 10, when the Shanghai Songjiang flagship store opened, 361 officially announced the signing of Shanghai team player Jimmer Fredette (Jimmer Fredette), making it another brand name for basketball. 361 hopes to encourage and influence more young people to continue to challenge and break through their future cooperation and hard work.
7 PUMA: Yang Yang and other five joint endorsers have joined the 2017 brand all-star lineup
Five spokespersons have joined the PUMA 2017 brand All-Star lineup: Yang Yang, the idol godfather, Liu Ranran, a popular star, and Li Xian, a high-quality niche student, have added style to the men's series; international supermodel Liu Wen and Queen Zhang Yu’s at the box office have made the women’s collection more attractive. Style. Each of them has a unique imprint of the retro star #, even if they have different styles, they have the same retro fanaticism.
Pathfinder: 2016 revenue double net profit reduction
On January 17, the Pathfinder disclosed 2016 Express Express, which showed that the company’s total revenue in 2016 was 2.907 billion yuan, which was approximately 24% lower than the same period of last year; net profit was 2.02 billion yuan, which was less than the same period of last year About 23%. During the reporting period, the number of Pathfinder stocks in the quarter fell by about 40% year-on-year, and the company achieved good results in handling inventory and flexible supply chain construction. However, performance was significantly lower than expected due to overall sluggish retail sales, continued intensified industry competition, and reduced inventory discounts resulting in sales discounts.
9Samsung Outdoor: Creating aerobic sports international comprehensive camp with Nanjing Laoshan billion
On January 20, Sanfu Outdoor and Nanjing Laoshan Aerobics Co., Ltd. held a signing ceremony for the construction of the Nanjing Laoshan Sanfu Aerobics International Integrated Camp. The signing ceremony is another outdoor camp for Sanfu Outdoors and Lejia Sports. investment.
It is understood that the total investment of Nanjing Laoshan Sanfu Outdoor Aerobics International Comprehensive Camp Project is 1 billion yuan. It is located in Laoshan Resort District Xiangshanhu District and Dongshan Grand Canyon Area. It will create a comprehensive service area, sports experience area, and team activity area. The four function zones are the entertainment exploration area and nature recreation area. The project will introduce international planning and design, camp operation team, and lay a solid foundation for the formulation and promotion of international standards for Laoshan Aerobics.
10 Chairman Xi inspects the Winter Olympics preparation work ice sports trillion trillion blue sea market will start
On January 23, General Secretary Xi Jinping visited Zhangjiakou City, Hebei Province to inspect the preparations for the Beijing Olympic Winter Games. He said: Ice and snow sports should be developed. This is an important part of our national health action and sports action. It is also a new sport and we must develop in our country.
President Xi pointed out that China is a large country with a population of more than 1.3 billion. Sports is an important social undertaking and it is also a sunrise industry with a very broad prospect. An important purpose of our bid to host the Beijing Winter Olympic Games is to promote the rapid progress of China’s ice and snow sports and promote the widespread development of the national fitness program. We propose that efforts to bring more people to participate in the snow and ice sports, the Beijing Winter Olympic Games is an important impetus, and it is also an important guide for the ice sports industry. It is hoped that more investors will pay attention to the development of China's ice and snow sports industry, strengthen their strength in their operations, and make contributions in support.
POPULAR PRODUCT
Popular items
The New York Times Bestseller
"Shoe Dog"
Â¥65.8
Click to read the original to snap up
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