"Minecraft" is a high-definition sandbox game developed by Mojang AB and 4J Studios. This game allows players to create various styles of buildings in 3D space, or to destroy other buildings. Collect items to explore the map to complete the game. Minecraft went live on the first version on May 13, 2009 and has been popular around the world in just five years. On November 6, 2014, Minecraft and Mojang were wholly-owned by Microsoft for $2.5 billion.
Compared with the first time it was launched a few years ago, this game has become quite popular. Currently, it has downloaded more than 100 million times on the world's major video game platforms, smartphones, tablets and PC systems.
Since the emergence of tens of thousands of children from all over the world at the MineCon event in September last year, the audience of this game is constantly expanding and developing towards a younger age. (MineCon is the annual Minecraft event hosted by Mojang AB, the most recent issue was held in Anaheim, California on September 24-25, 2016)
At the Minecon conference, Minecraft is like a rock of the new era, and children are arguing about how they are separated from YouTube stars such as Stampy and Stacyplays by a corridor, Mojang CEO Jonas M?rtensson The conference hall was even recognized when it was wandering and was asked to take a group photo together.
This is a very meaningful thing for Minecraft. These children are so enthusiastic to attend the Minecon conference every year, seeing Minecraft developers and YouTube Net Red as a special experience in their lives.
This thing is intriguing. After all, this game is by no means the first game that kids can talk to with their companions, and it won't be the last one, but what is the reason for it to become a phenomenon? What about the game?
Jonas Martensen and other Minecraft executives explained that "there is no excessive modification."
"No modification"
“No over-modification†became the symbol of the game, and the low-fidelity picture brought the game a higher recognition.
In the age of games such as "Call of Duty", which is vivid and vivid, Minecraft's retro-style block game is a magic weapon for them: it encourages players to extend their imagination to build even more amazing things. It is not passive to guard the "artwork" created by high cost.
"These well-made games have no space for players to play freely," Ma Tengsen said. In addition, the design of the box makes the threshold of this game lower, and anyone can get started quickly.
In fact, in the world of Minecraft, you can pick up, drop, and move any square at will. Whether you're planning to dig a pit to escape the zombie attack, or want to build a Taj Mahal building, once you learn to move the cube, you've mastered the essence of building in Minecarft. One block after another, you don't need to learn complicated game mechanics, you can change from a construction beginner to an expert.
“It’s especially important to keep stacking blocks here,†says Ma Tengsen.
Build your exclusive Minecraft
Ma Tengsen pointed out that another key element of this game is the "openness" of the game. First of all, this game will not give the player too much guidance when you first get started: how to play the game, what kind of things to build, these are decided by the players themselves. You can build a prosperous village, or start a Katie adventure, or just fight against your friends. Minecraft can help you with these ideas.
“It’s important for people to build their own Minecraft,†says Sax Persson, director of Majong Research Center. “The most important thing about this game is the personal experience.â€
“This encourages more people to build what they want to build,†Persson said.
Matt Booty, Microsoft's vice president, said that these are the elements of Minecraft's popularity as a global game: a simple game, but extremely deep, and able to meet a variety of individual needs. “These are all perfectly balanced in Minecraft,†said Bouti.
Source: Liuyi Lab
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