On March 13, 2015, Yan Zhiliang, a member of the Chinese People's Political Consultative Conference (CPPCC) and Chairman of Shandong Taishan Sports Industry Group Co., Ltd., emphasized the importance of promoting sports consumption to drive national fitness. He highlighted that national fitness represents a vast and untapped market, and achieving significant progress in this area would lead to a qualitative leap in sports consumption and substantial growth in the sports industry.
Yan pointed out that China’s sports sector, though growing, still faces challenges compared to more developed nations. The main obstacles to upgrading sports consumption include low public awareness, regional imbalances, and the lack of integration among various sports-related industries. Many people, especially in rural areas, prioritize basic needs over fitness, and there is limited access to sports facilities and affordable options for physical activities.
To address these issues, Yan proposed encouraging family-based fitness consumption through government subsidies, aiming to make sports a daily habit for all citizens. He also stressed the need for greater media involvement in promoting national fitness, using modern platforms like TV, radio, the internet, and WeChat to raise public awareness and foster a culture of active living.
Additionally, he advocated for the commercialization of sports infrastructure, allowing private sectors and individuals to play a bigger role in managing and operating stadiums and fitness centers. In regions like the east, where conditions are better, there should be more focus on organizing events and developing unique sports industries. Meanwhile, central and western regions can leverage their natural resources to create sports tourism and cultural experiences, such as mountain climbing, cycling, and fitness running, which align with local characteristics and promote health and wellness.
By transforming national fitness into a shared societal goal and integrating it with economic development, China can unlock the full potential of its sports market and build a healthier, more active population.
Disposable Hypodermic Needle,Disposable Adjustable Needle,Meso Nano Skin Injection Needle,Hypodermic Reusable Needles
Shijiazhuang Asa Technology Co., Ltd. , https://www.hskinlift.com