In the first half of the year, according to the personnel of various home improvement enterprises in Xiamen, compared with the same period of last year, the signing rate has generally increased a lot, just need customers to dominate the market; for the future trend, the industry expressed optimistic about the second half, but it is too early to confirm the good momentum.
In the second half of the year, the focus of the home improvement enterprise market is in September and October, and the market trend remains to be seen.
Generally improved a lot
Customer signing
In March of this year, the total decoration, wide decoration, Fuwangda decoration, Haoyiju decoration, star art decoration, sincere decoration, Jiuding decoration and Other home improvement enterprises have been reported frequently, and the home improvement market is showing signs of recovery.
According to industry insiders, the good momentum of the home improvement market in the first half of the year was mainly due to the fact that some of the previous renovations and renovation seasons and other favorable conditions led to a small outbreak in the decoration market in March and April, while the market continued to improve in May, but the market in June was relatively dull.
Huang Jinfa, general manager of the total decoration, said that the market was generally good in the first half of the year, and the number of orders was also increased compared with the same period of last year. In particular, in 4 and 5 months, the number of customers who signed the company increased significantly.
“The market is better than the same period of last year, and the customer signing rate has improved a lot.†Guo Peng, general manager of Kuoda Decoration, said that in the first half of the year, the market was better than the same period, mainly because some customers concentrated their release after the Spring Festival at the end of last year, plus 3, 4 The traditional decoration season in the month and the increase in the number of real estates, which have contributed to the increase in the number of customers in many home improvement enterprises. At the same time, some of the properties that have been delivered are vacant, and many owners choose to decorate this year.
“The market is showing a high trend before the market, and the overall trend is better than last year.†Wu Huazheng, general manager of Xi Daju Decoration, said that according to his understanding, the number of orders for Xiamen branded home improvement enterprises in the first half of the year increased by about 20% compared with the same period of last year. The market signed orders in March and April. The amount is relatively high, and it is relatively stable in May, while it is relatively dull in June.
More room for delivery
Just need to dominate the market
In the first half of the year, Wuyuan Zunfu, Baojia Yufeng, Yuanquan Villa, Luyuan New Town and other real estates have been handed over to the houses, and these real estates have become the focus of various home improvement enterprises to open up the market.
“The market is dominated by rigid demand.†Xiong Chuanhong, general manager of Welsh Decoration, said that the increase in the number of rooms in the market will inevitably bring a lot of vitality to home improvement enterprises. In general, it can only be said that the market is slightly better than last year, but in June, the market feels a lot flat.
Zhang Zhilong, general manager of Xingyi Decoration, said that he just needs customers to dominate the market. Looking at the customer groups on the island, most of the high-end customers, such as Tianqin Bay, Baojia Yufeng and other real estate delivery, have injected vitality into the market. In addition, the demand for villa decoration has increased, which has also driven the development of corporate brands.
“The overall situation is good, especially during the spring period, the number of signings has doubled.†Peng Wencheng, general manager of Fuwangda Decoration, said that he insists on quality and serves high-end customers. In the first half of the year, Tianqin Bay, Baojia Yufeng, Baoshuwan and other key projects on the island are the objects of the company's services.
Jiang Sirong, general manager of Baijiaan Decoration, said that the first half of the year was obviously better than that of the same period of last year. The market was mainly based on demand. With the gathering effect of the Xiamen-Xiamen Bridge, the Haishu market is worthy of expectation and attention.
Second half
The market is expected to be good
Huang Jinfa believes that the second half of the market is definitely better than the first half. Because the rigid demand of the market has always existed, and with the development of the standardization and specialization of the home improvement company, the brand will affect the choice of the owner. As a home improvement company, it is necessary to gain the favor of more owners with its own advantages.
"This year's home improvement company will certainly grow under the influence of the market environment, but whether Kaichunwang City can continue until the end of the year is still unknown." Xiong Chuanhong believes that the effect of concentrated release in March is obvious, does not mean that the market is good. . At the beginning of the year, it looked very good on the surface, but in May and June, the market was obviously lighter. For the second half of the market, July and August are tests for enterprises, and September and October are the key points.
"The good momentum is still inconclusive, but it is expected to be good." Wu Huazheng said that the spring is better than the end of the year, and the second half is better than the first half. This is the traditional experience of the market. With the increase in the number of homes this year, the overall market will be better than last year, but whether the market will continue to the end of the year at the beginning of the year remains to be seen.
"It is certain that this year's home improvement market is slightly better than last year and the previous year." Zhang Zhilong believes that in the second half of the year, there will still be many real estate projects that will be handed over to the market, providing expectations for the market. Whether the market can continue to “prosper†has a lot to do with the overall economic situation. In the second half of the year, they will continue to focus on serving high-end customers, dig old customers and seize new properties. At the same time, they have laid out the Haitang market outside the island and paid attention to the home improvement market outside the island.
Hao Yiju Decoration Chen Ronghua believes that the market is generally good this year, and the potential consumption and rigid demand of the market always exist. In the second half of the year, they will, while upgrading their brands, choose to focus on a new real estate at an important point in time to better serve high-end customers.
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