What kind of furniture do you choose? Do you have a heart? Many people's answers are negative.
A group of consumers waiting to buy high-cost new products, looking forward to see more "dry goods" in the market; a wave of home window research for several years, eager to see their own results are concerned and recognized. Faced with this situation, the Beijing Youth Daily “Guangsha Timesâ€, which was visited in major home stores and domestic and international exhibitions, found that the shape, style and crafts of furniture products were dazzling, and people chose furniture more than ever before. Time is hard.
Can't grasp the consumer demand for furniture brands at the crossroads
It is imminent to find new consumption needs and try to satisfy this. In fact, no matter how loud your name is, how many products sell well, in front of consumers, you will always be a furniture brand waiting to be purchased. This seems to hurt people, in fact, it is very real, because furniture design and manufacturers can only be clear when they recognize themselves and go in the right direction.
Is it following or leading? When it is found that consumer demand is turbulent, the furniture brand is like standing at a fork in the road, and it has been used for a lifetime. If you go wrong, you may regret the half-time. So, some people are conservative and some are radical. Conservative people choose horizontal development, focusing on the refinement and extension of the same style of product categories; the radical side is not willing to become an accessory, they choose vertical development, create new styles and new functions that may become the mainstream of the future, and hope to lead the consumption pattern.
Can you accept simple, modern furniture with obvious Chinese style?
What is the Chinese lifestyle? What is the symbol of the Chinese family? This is a question that many people who are based on furniture innovation often think about.
The designer Zhongsong bluntly said that the Chinese people have too much space for the family to play, often combining the integration and reference of a variety of styles, but there is no ability to unify the tonality. Therefore, I often see the home furnishing of “no Chinese tasteâ€. This is contrary to the home-laying habits of Northern Europe, Japan, or South Korea. They will not forget to use the "native style" as the general direction in any way.
Realizing the blind obedience of most consumers, some furniture brands can't sit still. In addition to seizing business opportunities, they also hope to use Chinese hands to create their own "native style." Qumei Furniture, hand in hand with architectural designer Zhong Song, creates a new Chinese furniture series “everything†with modern feelings, using bamboo and steel as raw materials, reducing low cost without loss of quality and service life; The irregular collision with the pattern brings surprise to the viewer, and gives the furniture a new life with the unique symbols of China. In addition, in the DOD design exhibition hall that gathers the power of a new generation of original design, there are also full moon lamps such as “unexpected designâ€, cement pen holders of “local creationâ€, and walnut tabletop storage combinations of “top shape†with Chinese complex. s work.
It is not for every household to hold the "Chinese flavor" rigidly, but to hope that the future lifestyle and ethnic customs of the Chinese will be laid aside through predictive furniture products and layout. Appropriate choices for foreign culture, we did come to think about how to create "the atmosphere of Chinese people's home life."
Are you admired for making cost-effective and demanding process details?
There is no ambition to inspire the Chinese people's future lifestyle. At the same time as the innovationist is in the doldrums, there is also a group of people who choose to turn to another corner – insisting on the pursuit of the manufacturing process. At the Shanghai Furniture Fair, compared to some exhibition halls where innovation is not inconsistent, the practical and unfair furniture booths will make more visitors stop.
During the chat, Mr. Guo, the furniture agent, told the author that “quality and comfort†is the eternal competitiveness of the products. Those furniture with only appearance can only be smashed and there is no repeat customer. Therefore, when choosing the agent brand and products, it will help the consumer to enlarge the process and technology ten times. However, rational consumers may be asked at this time: the furniture structure seems to be similar, is it necessary to study the process repeatedly? In this regard, Jiang Xuehai, general manager of EDIMASS Aidi Ma Shi, said that if you want to ensure a comfortable sitting, the manufacturing process and structure of the chair will change with the change of shape and height. Sometimes, this is the core competitiveness of a high-quality furniture, and it is even harder to copy.
Although experienced in the manufacture of seat sets, Jiang Xuehai still spends a lot of energy on the research and development, innovation and running-in of product technology every year. This is the commonality of the brands that turn to the technology side, giving up selling more money, and focusing on the in-depth research and extension of existing products. Visiting the exhibition halls of non-same sofas also has the above feelings. It does not follow the trend of the whole home, and insists on serving consumers who like different styles and material sofas.
I hope that online hot sale but avoid talking about product quality, can you buy it?
Why do emerging brands win consumers' hearts? “We mainly target wealthy young people, understand life, spend money, and understand the meaning behind these designs.†A brand that claims to be only selling online has a high-profile voice and expressed its traditional offline sales approach. Dissatisfaction with the promotion model. When questioning the function, quality, and design details of the product, the brand leader avoided it.
Being confident is good, but blind self-confidence does not become the key to the success of a furniture brand. Do not bother to study the most fundamental quality factors of products, but to “pick and choose†for consumers and shut them out. In this way, people really have to worry about their future.
Related reading: How to buy a sofa for a small apartment
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