Smart home splits silver hair economic owe fool mode is suitable for the elderly

When going out to work in the morning, just pick up the phone and gently press "away from home", the home equipment will be closed gradually, the security equipment will be armed, the electric window will be closed, and the wireless cloud smart lock will be locked to ensure the safety at home. . On the way to work, pick up the phone and press it gently. The water heater has been activated in advance and the air conditioner has been turned on automatically. Before going to sleep, the curtains (curtain decoration effect picture) are slowly pulled up under the instruction of the mobile phone, and the indoor lighting is quietly turned off. Once upon a time, smart homes were just legendary stories, and now they have entered the homes of ordinary people from Bill Gates's mansion (the mansion decoration renderings).

Hardware environment: smart home enters the wireless era

With the popularity of smart phones, smart homes have also caught up with the mobile Internet. Compared with the situation that requires a lot of wall wiring in the early years, today's smart homes can be realized with only one mobile phone. The person in charge of the Nanjing IOT Technology Department told the reporter that the smart home market has entered the wireless era from the cable age, and various intelligent hardware emerges endlessly. The most common method is to make an APP, connect the device and the mobile phone, and pass the mobile phone. The APP is used to view the status of the device or to control the device. This intelligent implementation is the most common. He told reporters: "At present, most of the citizens in Nanjing have wireless networks in their homes, and there are also smart phones in their hands, so the hardware conditions are basically available."

However, the reporter experienced a mobile phone operating in a smart home experience museum in Hexi and found that the virtual button is not as good as the physical button. In addition, the ordinary physical remote control can be used up, the mobile phone has to go through the steps of unlocking, downloading the client, opening the APP, connecting the TV, selecting the required control mode, and so on, even the staff in the store are not so used. Handy.

Soft environment: the elderly have little interest in smart homes

In the market of the elderly, some people call it the "silver economy." At present, the elderly home market in China is still in its infancy. For a long time, the elderly home market has not been refined, and there is no concept of the elderly home market. In recent years, with the improvement of China's aging level and the maturity of the home market, it has provided important conditions for the development of the elderly home market. Many intelligent homes have also played the family card of “care for the elderly”.

In the past, an activity targeting the elderly as the main consumer objected the theme of “smart pension”. The “Elder Smart House” on the spot exhibited the most advanced medical equipment and intelligent old-age care system based on the Internet and the Internet of Things. . Here, the elderly can not only see the display of the smart platform, but also experience the convenience brought by the smart life to the life through the tools such as mobile phones. At the same time, the smart health products can be experienced on the spot for their own physical examination. However, the reporter observed that compared with the live-action fast-moving products, nutrition and health food and other exhibition areas, the flow of people in the smart home area is slightly rare, even if there are elderly people stopping, they only stay at the stage of “look and see”.

Prospects for discussion: "The fool mode" is suitable for the elderly

During the Spring Festival, Ms. Li, who worked outside the home for many years, took home and arranged a smart home system for her parents' home for a long time. The cloud weight scale and wireless automatic sphygmomanometer in this system allow the elderly to measure blood pressure, weight, etc. at home. Once the elderly are unwell, they can inform the child through the mobile phone at the first time to achieve the health of the elderly. monitor.

However, such a smart home that carries her daughter's filial piety has become a display in the eyes of Ms. Li's parents. Ms. Li’s father said that the TV and air-conditioner remote control at home are integrated into the mobile phone by the child. I still don’t know how to use the smart phone. I also added a remote control function, plus the presbyopia, it’s better to take the mobile phone to control the electric appliance. It is more convenient to use the remote control. "Only when the children come back will use one. Usually we will not use it at all."

In this regard, the head of the International Marketing Department of Jialian believes that if smart homes want to get a slice of the "silver hair economy", they still need to cultivate internal strength, that is, to combine the characteristics of the elderly, design a simple operation, it can be said that "fool" The system mode makes the old man easy to operate and enjoy.

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