MAGFOREMERS, which is about to re-list in mainland China, has positioned itself as a “social toyâ€. This popular toy in Europe, America, South Korea and Taiwan has been tepidly sold and branded in mainland China. The re-established MAGFORMERS China operations team did not proceed from the characteristics of the product itself, but chose to give the toy a new concept, trying to create a "MAGFORMERS" culture. It remains to be seen whether this kind of attempt will sprung up in the market and set off a consumer boom.
Toy socialization is the only way
It seems that toys are mostly private land of players. According to the instructions, they build and self-entertain themselves. They are more limited to individual spaces and families. The MAGFORMERS China team believes that MAGFORMERS itself can build different styles and possibilities with the imagination of the players, not limited to a limited number of gameplay in the manual. Players have the need to "share their own gameplay" and "get inspiration from other players." This requires building a social platform, linking the scattered individual players, bringing them together, and constantly smashing the ideas of everyone. This is the real charm of toys.
Socialization is not limited to online
If socialization is an inevitable choice for toy development, MAGFORMERS believes that it is not limited to hardware such as social platforms, but should also be embodied in a soft culture. Although social tools and media have developed rapidly in recent years, people seem to have only become "low-headed people", ignoring friends and relatives around them. MAGFORMERS hopes to promote “real social†through toys. All people can play MAGFORMERS together at the party and in the family to contribute wisdom, exchange ideas, and work closely together to accomplish a task. This will really close each other's distance and deep communication. MAGFORMERS hopes that every parent can spend a little time each day playing with their children; each child can communicate with their parents a little more every day; friends are no longer the ones to play with each other, and companionship is the best gift. So the toy itself becomes a social medium.
Social communication can't just be an eyeball
Starting from the concept of “real socialâ€, MAGFORMERS encourages players to show pictures, videos and stories that they play with their family and friends on social media, so players can also be rewarded. In addition, MAGFORMERS also set up a special fund to fund players to form a group of players and hold offline communication activities. The parent-child activities and friends activities of different themes are also continuously launched on the official website and social platform of MAGFORMERS.
Sales are not the end of the toy but the starting point
In the face of fierce market competition, the operators of toys should not only have more achievements in the sales channels, but also should think more in the follow-up links. MAGFORMERS China believes that sales is only a starting point, helping players to play better, providing a well-functioning social platform, building an active social network, and extending more value-added services is the new direction of the toy industry. MAGFORMERS China has established an online creative mall that integrates sales, interaction, value-added services and social integration to establish a new standard for the toy industry network platform. An excellent toy will inevitably have counterfeit goods and knock-off goods. MAGFORMERS China also hopes to block bad market behavior.
MAGFORMERS, which is located in the "thinking social toy", hopes to bring different experiences and new lifestyles to users in its "socialization" attempt. MAGFORMERS China concluded that this is a kind of "return" - returning to the true nature of social life, returning to the true face of life.
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