Aokang reached strategic partnership with shoe wear giant Cortina and outdoor brand Woodland Date: 2017-02-06 13:27
On February 3rd, in the sound of festive firecrackers, Aokang opened his doors. At the ceremony, Ao Kang International Chairman Wang Zhenrong not only made the theme report of “Integration and Co-prosperityâ€, but also released the 2017 Aokang International Global Strategic Plan. He also signed a strategic cooperation agreement with Belgian shoe and clothing giant Cortina and well-known Indian outdoor brand Woodland. Jointly explore new trends in the global footwear and apparel industry.
In retrospect to 2016, the most incisive key words are those of black swans: If Britain extricates itself, Trump comes to power, and friends do the dry affairs, behind the black swans, it is not difficult to find the importance of communion. Trump can succeed, relying on the support of the popular class in the United States; Park Geun-hye's failure is because the people do not make decisions together. In 2017, O'Connell had to look up at the sky and find the black swan. He also had to walk down to find the purple cow that brought the bonus. Ao Kang International Chairman Wang Zhenyu pointed out in his speech: Strong combination and superior integration will be the main theme of future business development. Therefore, Aokang chose to enter into strategic cooperation with Cortina and Woodland. It can be said that this is not only a big step for Aokang's new strategy, but also an important step for the internationalization road!
It is understood that Cortina is known worldwide for its advanced design concepts. According to the agreement, Aokang will have the right to market, channel development and product sales of Cortina Group and all its brands in mainland China. At the same time, Aokang promises to provide Cortina with procurement planning, including brand positioning, development direction, category planning, quantity, price standards, time nodes and other services and requirements; Cortina must form a professional and dedicated team to formulate design plans after receiving acquisition planning. Both parties agreed to develop product design.
At the same time, as the leading outdoor apparel and footwear brand in India, Woodland has branches in Hong Kong, New Delhi, Dubai and Russia, and has over 600 exclusive retail chain stores worldwide. According to the agreement, O'Connell will use the two-way route with Woodland to reach a strategic alliance between brand sharing and channel sharing, and agree that both parties will become exclusive distributors of their products into the marketing channels, and jointly commit to pass traditional multi-brand retail stores, specialty stores and lines. E-commerce and other channels sell the products of the other company and jointly expand the market.
On the road to internationalization, O'Connell has been exploring for nearly a decade and has successively reached strategic partnerships with well-known foreign brands such as GEOX, Maliwyed, and Skechie. Wang Zhenlu said that O'Connell + Cortina, will allow our business strategy a great deal; Aokang + Woodland, will let our channel strategy go further. We also hope to open up the international market through strategic cooperation with foreign counterparts, which will help Aokang expand its existing business scope and channel extension, in line with the company's long-term planning and development needs.
Chinese companies need to be internationalized. Foreign companies also need to be internationalized. Wang Zhenyun believes that it is well-known that compared to many well-known world brands, China's leather shoe brands are at a disadvantage in terms of product style, brand, marketing, technology development, enterprise scale and strategy. Chinese companies are more likely to act as OEMs in cooperation with world brands and cannot compete with a real brand image. In Wang Zhenyu's opinion, O'Connell will have more opportunities to show the world its unique O'Connell footwork in the next few years and win every step on the road to creating a world famous brand.
According to reports, Cortina and Woodland are both international giants in the shoe and clothing industry. Among them, the Cortina Group was established in 1950 and is headquartered in Belgium. It is one of the largest and most well-established footwear companies in Europe. It has taken a leading position in the world of fashion and has served more than 70 countries. Woodland is currently one of the leading leading outdoor apparel and footwear brands in India. It was born in Loretteville, Quebec, Canada. At the beginning of its establishment, it was positioned in the manufacture of boots, and in the following sixty to seventy years, it specialized in the research and development of insulated waterproof boots suitable for extreme weather conditions. Its products have inherited traditional shoemaking technology, combined with its own personalized design, product quality, high technology content, highly respected by consumers, the products are exported to North America, Northern Europe and Russia and other countries, the world has more than 600 exclusive retail chain stores.
On February 3rd, in the sound of festive firecrackers, Aokang opened his doors. At the ceremony, Ao Kang International Chairman Wang Zhenrong not only made the theme report of “Integration and Co-prosperityâ€, but also released the 2017 Aokang International Global Strategic Plan. He also signed a strategic cooperation agreement with Belgian shoe and clothing giant Cortina and well-known Indian outdoor brand Woodland. Jointly explore new trends in the global footwear and apparel industry.
In retrospect to 2016, the most incisive key words are those of black swans: If Britain extricates itself, Trump comes to power, and friends do the dry affairs, behind the black swans, it is not difficult to find the importance of communion. Trump can succeed, relying on the support of the popular class in the United States; Park Geun-hye's failure is because the people do not make decisions together. In 2017, O'Connell had to look up at the sky and find the black swan. He also had to walk down to find the purple cow that brought the bonus. Ao Kang International Chairman Wang Zhenyu pointed out in his speech: Strong combination and superior integration will be the main theme of future business development. Therefore, Aokang chose to enter into strategic cooperation with Cortina and Woodland. It can be said that this is not only a big step for Aokang's new strategy, but also an important step for the internationalization road!
It is understood that Cortina is known worldwide for its advanced design concepts. According to the agreement, Aokang will have the right to market, channel development and product sales of Cortina Group and all its brands in mainland China. At the same time, Aokang promises to provide Cortina with procurement planning, including brand positioning, development direction, category planning, quantity, price standards, time nodes and other services and requirements; Cortina must form a professional and dedicated team to formulate design plans after receiving acquisition planning. Both parties agreed to develop product design.
At the same time, as the leading outdoor apparel and footwear brand in India, Woodland has branches in Hong Kong, New Delhi, Dubai and Russia, and has over 600 exclusive retail chain stores worldwide. According to the agreement, O'Connell will use the two-way route with Woodland to reach a strategic alliance between brand sharing and channel sharing, and agree that both parties will become exclusive distributors of their products into the marketing channels, and jointly commit to pass traditional multi-brand retail stores, specialty stores and lines. E-commerce and other channels sell the products of the other company and jointly expand the market.
On the road to internationalization, O'Connell has been exploring for nearly a decade and has successively reached strategic partnerships with well-known foreign brands such as GEOX, Maliwyed, and Skechie. Wang Zhenlu said that O'Connell + Cortina, will allow our business strategy a great deal; Aokang + Woodland, will let our channel strategy go further. We also hope to open up the international market through strategic cooperation with foreign counterparts, which will help Aokang expand its existing business scope and channel extension, in line with the company's long-term planning and development needs.
Chinese companies need to be internationalized. Foreign companies also need to be internationalized. Wang Zhenyun believes that it is well-known that compared to many well-known world brands, China's leather shoe brands are at a disadvantage in terms of product style, brand, marketing, technology development, enterprise scale and strategy. Chinese companies are more likely to act as OEMs in cooperation with world brands and cannot compete with a real brand image. In Wang Zhenyu's opinion, O'Connell will have more opportunities to show the world its unique O'Connell footwork in the next few years and win every step on the road to creating a world famous brand.
According to reports, Cortina and Woodland are both international giants in the shoe and clothing industry. Among them, the Cortina Group was established in 1950 and is headquartered in Belgium. It is one of the largest and most well-established footwear companies in Europe. It has taken a leading position in the world of fashion and has served more than 70 countries. Woodland is currently one of the leading leading outdoor apparel and footwear brands in India. It was born in Loretteville, Quebec, Canada. At the beginning of its establishment, it was positioned in the manufacture of boots, and in the following sixty to seventy years, it specialized in the research and development of insulated waterproof boots suitable for extreme weather conditions. Its products have inherited traditional shoemaking technology, combined with its own personalized design, product quality, high technology content, highly respected by consumers, the products are exported to North America, Northern Europe and Russia and other countries, the world has more than 600 exclusive retail chain stores.
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