Modern Packaging Design in the Perspective of Symbiotic Aesthetics

First, symbiosis and symbiotic aesthetics

Regarding the word symbiosis, the Commercial Press “Modern Chinese Dictionary” explains this way: Two different kinds of living creatures live together and depend on each other to benefit each other. This kind of life style is called symbiosis. Obviously, symbiosis was originally a noun about biology. However, the application of the term symbiotic has already exceeded its own level and contains more social, ethical, economic, and cultural implications.

The symbiotic aesthetics is a new topic for mankind to get rid of agricultural civilization, to industrial society, and then enter the era of great aesthetic economy. Although the concept of symbiotic aesthetics is a product of modern society, the meaning of symbiotic aesthetics is of long standing. The core category and the highest category of the aesthetic thought of Lao Tzu, which is regarded as the history of Chinese aesthetics, is its "Tao." Since it originally created all things by chaotic transformation, Lao Tzu said: "The Tao is rushed, and it is used or not. The source is similar. The Tao of all things.” “One Taoist, one in his life, two in his life, and three in his life. Everything is negative and posits yang.

Daohua’s life, clothing, and achievements have created all things, endowed different things with different personalities and provided a living environment in which all things are constantly growing, so that they are born in a straight line, have their own forms, and show their style, and the universe becomes colorful. The beauty of the world 3 . In such a world where all colors and lives have their own freedom and development, they are "competent with each other, are easy to meet each other, match each other's length, are highly inclined to each other, and are sympathetic to each other" (Lao Tzu Chapter 2). Symbiosis live together.

Zhuangzi inherited and developed Laozi’s aesthetic concept of unity and unity, and he has carried out an ideological approach to his idea of ​​“man-ground, earth-ground, heaven-way, and nature-way”. In his view, “The heavens and the earth are inherent Well, the moon and the moon are intrinsically bright, the stars are inherently listed, the intrinsic groups of animals and animals are intrinsic, and the trees are intrinsically stable." ("Zhuangzi? Tiandao") he advocates treating nature with complete equality and full respect. He believes that I am alive, and everything is one with me."

Second, symbiotic aesthetics and modern packaging design
(1) The symbiotic view of the natural system is the choice of social development Lao Zhuang's simple aesthetics and natural ecology have become the core and foundation of oriental traditional aesthetics, and have also become the beginning of modern symbiosis aesthetics.

The concept of symbiotic aesthetics is based on the period of transition from large industrial production to large aesthetic economic era. It advocates the symbiosis between tradition and innovation, the symbiosis between science and art, the symbiosis between history and modernity, the symbiosis between humans and nature, and the symbiosis of different cultures and aesthetics. It enables all social elements to form a complete, inclusive and infinite system based on overlapping, parallel, integrated, and blended. Find harmony and unity in differences and contradictions. Symbiosis aesthetics is a kind of materialistic, practical and dialectical aesthetics. Its influence in contemporary society is multi-level and multi-angle. It is the critique and absorption of past aesthetics and performance aesthetics of mankind; it is an inevitable product of human social development, and it is also a negation and challenge to the strong discourse center and cultural center in the West.

China, which has long been rooted in agricultural civilization, is naturally a direct food and clothing parent. The relationship between man and nature is closely related. The philosophical thinking of "Heaven and Man is one" is the accumulation and essence of Eastern philosophy. Humans regard nature as friends and relatives. Lao Tzu's all things work together, Zhuang Zhou's drums and songs, Confucius's view of landscapes, and even the later generations of “Chang Gen Tan”. It all bears witness to the relationship between man and nature. It is well-known that the subject-object-two nature view is the dominant idea in the field of long-term dominant Western philosophy. In the 5th century BC, Promethean, an ancient Greek philosopher, proposed that the well-known view that “man is the yardstick of all things” was later considered by many people as the criterion of “anthropocentrism”. “People are conquering heaven” is the reproduction and variety of this kind of idea. Humans regard nature as the enemy's object and as the enemy of challenge. The "Humanism" promoted by the European Renaissance and Enlightenment achieved qualitative progress and changes over the medieval "Godism", but this "humanism" thought contained more advanced and nobler animals than animals. The thinking has further rigidified the relationship between man and nature. With the advent and promotion of the era of big industry, unprecedented hostility has arisen in the relationship between humans and nature in the past century: depletion of energy, strained resources, environmental degradation, and ecological destruction... The destruction of humankind’s living conditions is devastating. People have to reflect on the consequences of this behavior. The primitive symbiosis aesthetics of the East were renewed by people's attention and thoughts. “The universe is with me, and everything is one with me” (“Zhuangzi?; The Theory of Everything”) The concept of natural systems is regained by modern humans.

(b) The modern packaging design is a rejection of symbiotic aesthetics. Modern over packaging and design is precisely the proliferation of such anthropocentrism. It has brought a heavier economic burden and psychological pressure on people in distress, and at the same time has changed the nature and purpose of packaging itself.

The law of market operation will always be the survival of the fittest, and the operation of the fishery, forestry, and hunting will eventually prove to be a dangerous way for blind people to ride the nightmare pool. The dependent nature of packaging design determines that it can not dominate the market, but the packaging design's merchandise, practicality and artistry also suggest that the positioning of the product packaging and design must be considered in-depth mode. This includes brand positioning and product positioning. And consumer positioning and so on.

The traditional principle of packaging design in our country is “scientific, economical, firm, beautiful, and marketable”, which is in line with its productivity, production status, and technological level. With the development of science and technology, advancement of productivity, and increasingly close exchanges at home and abroad, this traditional packaging model is quietly undergoing profound changes.

The essence of packaging design should be safe circulation, convenient storage, transportation, and consumption. However, modern packaging design has become a means of increasing the value-added of goods, and has even become a breeding ground for corruption. Behind the packaging of luxury packaging, disguised packaging and foam support is the renunciation and degradation of business ethics.

With the increasing level of people’s culture, the aesthetic ability is also improving. The era of great aesthetic economy has come, people have a quality and aesthetic consumption of goods, so product modeling and packaging design also has a positive or negative impact on consumer behavior.

Good shape and packaging design can stimulate consumer's impulse of consumption. Single, boring, old, dull and unconventional modeling and packaging design will fade out of people's vision; new type of bionic modeling and simulation modeling will win consumers' attention. And love. But a good shape and packaging design does not mean aristocratic, its distinctive characteristics should be personalized, symbiotic.

The competition in the market is fierce, but its potential is also unlimited. Manufacturers who just think about profitability will be difficult to establish in long-term competition. Only those who can concentrate on product quality research within the scope of interest, take advantage of product's distinctive shape and packaging design as an opportunity, and really pay attention to consumption. Manufacturers of the interests of the people can win the majority of the market.

The trustworthy quality and good shape of the product are the preconditions and guarantees for credibility. Otherwise, the best packaging design will be the “nine hills, and the loss of success.” It is difficult to imagine that the candy wrapper design of the toilet bowl can cultivate children's imagination. It is even more difficult for us to imagine what kind of aesthetic experience the rat model and package design of candy and candy can have. The beautiful imagination is based on the correct understanding of life. This kind of sales intention to cater to the novelty of the children, although in the short term there is a certain economic benefit, but in the long term It does not help their sales, and it does not help the healthy growth of young people. Some experts believe that if children are immersed in such toys, the mentality is easily distorted.

The novel and unique product modeling and packaging design are the bright spots for manufacturers to open up the market. It encourages free creation, but such creation is not pleasant. It should also experience a psychological joyful experience process while consumers consume.

Buddha depends on gold to wear clothing. Good packaging design is the endorsement of the product image and it is a living advertisement that sets the brand effect of the product. It can be said that well-known brands have their own special packaging design. The idea of ​​this packaging design is based on the principle of people-centeredness. It infuses the concept of humanity and a healthy view of nature. It is creativity, innovation, and respect and inheritance of traditions. It is a kind of "world and my life." "All things and I am a" natural systems and symbiotic aesthetics.

(3) Packaging design should consciously incorporate the system of symbiosis Aesthetics The traditional symbiotic aesthetic consciousness is a simple, chaotic human-nature affinity, and it is a kind of “freedom to collect chrysanthemums, to admire Nanshan”. Natural and whimsical; Seoul's symbiotic aesthetics has more artificial intentions and punctuation. It is artificial, self-disciplined, and rational. It can also be said to be a relatively broad symbiotic aesthetic view. The traditional symbiotic aesthetic consciousness not only emphasizes the harmonious coexistence of man and nature, coexistence, but also emphasizes the symbiosis and coexistence between man and man, man and society, man and himself. This is a profound reflection and rational choice of mankind under the pressure of technological rationality and instrumentalism. It believes that human beings born and born in nature are natural and unity as a whole. Human actions should also be integrated into the natural cycle system. Nature is an equal dialogue of life, not the sense of master who fights heaven and earth and people conquer heaven. As a packaging design for human activities, it is the entire process from birth to death. Therefore, in the initial stage of packaging design, it should naturally take into consideration the circular pattern of benign interaction with nature.

There is still a long way to go between China's packaging design and the developed countries in the world. There are great differences in packaging technology, packaging materials, operation modes of enterprises, and national reward mechanisms, especially the exploration and practice of the circular economy model of pollution-free and renewable resources. From the birth of products, the beginning of packaging design, to the end of product consumption and the death of packaging, manufacturers, designers, sellers and consumers have not assumed their due responsibilities and have no pollution to packaging design. The circular awareness of regeneration is particularly indifferent. It is not uncommon to kill chickens and take eggs, and narrow utilitarianism and self-awareness are more intense. Many advanced countries abroad have accumulated a lot of experience in this area that can be learned and referenced.

The circular economy is based on clean production technology, environmentally sound technology, waste gas recycling and recycling technology, and uses natural resources in an environmentally friendly manner to promote traditional economic processes from open-loop to closed-loop, cyclical Type, through the elemental metabolism, industrial symbiosis, and material circulation, to construct an ecological industrial chain with efficient coupling of material flow, energy flow, and information flow, in order to reduce resource consumption and use efficiency, and to recycle waste materials and harmlessly. And realize the ecologicalization and recycling of economic activities. This is an economic model and aesthetic system that combines tradition and modernity, technology and art, history and modernity. Its core is the packaging principle of “3R+1D”, which is the principle of reduction, reuse, recycling and degradability. This principle is in line with the pursuit of systematic protection for natural protection and human health and safety.

China's packaging industry is still immature. Many manufacturers often use unscrupulous means to obtain value-added products. The principle of polluter pays has not yet been introduced. Consumers' personal qualities and environmental awareness have yet to be improved. These related factors have restricted our country. The packaging design industry is moving towards a healthy and healthy symbiotic cycle system. On the contrary, the advanced technologies and awareness concepts of foreign developed countries have set a good example for us, such as Japan’s conservation philosophy, packaging waste recycling system, packaging culture with unique Japanese characteristics, and environmental protection systems for packaging materials. The new requirements for packaging design are: 1. Packaging In order to ensure that the product does not become damaged, broken or broken, the packaging must be waterproof, moisture-proof, dry-proof and shock-proof, packaging materials and containers must not endanger human safety. Less useless after disposal